Listening first and talking second is a very good mantra that these Sala De Pesquisa ads are attempting to instill in their customers. Attention-grabbing, slightly twisted and undeniably entertaining, this campaign will leave your eyes in awe.
Created by advertising agency 141 SohoSquare in Sao Paulo, Brazil, the campaign is a combination of humour and seriousness all captured in one facial expression. Sala De Pesquisa is a market research company with the slogan of "listen to what your consumers think." The campaign clearly exhibits the importance they place on this, replacing the mouth with the forehead for a morphed version of a face.
Stopping you dead in your tracks with its peculiar imagery, these Sala De Pesquisa ads will make you stop and think for a moment.
Why This Trend Is Growing
- Emphasizing Listening in Advertising
- There is a growing trend of advertising campaigns that use unusual and attention-grabbing imagery to emphasize the importance of listening to consumers.
- Facial Imaging in Advertising
- A trend in advertising involves using morphed or altered facial features to create attention-grabbing imagery and create a lasting impact on consumers.
- Humorous Serious Advertising
- An emerging trend in advertising is the use of humorous yet serious messaging, where advertisers use stark imagery to create a lasting impact on consumers that also entertains them.
Industries Being Reshaped
- Market Research
- Companies that specialize in market research, such as Sala de Pesquisa, can use innovative advertising campaigns to differentiate themselves from competitors and emphasize the importance of listening to customers.
- Advertising and Marketing
- The advertising and marketing industry offers opportunities for companies to create unique and attention-grabbing campaigns that emphasize the importance of listening and connect with consumers in new and innovative ways.
- Creative Design
- The creative design industry can benefit from the trend of using facial imaging and attention-grabbing imagery in advertising campaigns, as designers can develop new and innovative concepts that draw attention and make a lasting impression on consumers.
