Online video branding on YouTube and other similar services has become a fantastic way for brands of all kinds to make a name for themselves and get their message out there. When we talk 'branding' in this context, it's not just the big multinational brands but also individuals like YouTubers looking to expand their personal online brand.
A lot of conventional brands have begun to create commercials targeted towards YouTube in order to take advantage of the shareable nature of YouTube videos. Many of these brands have also taken advantage of YouTube to try to reach out to new demographics, a good example of this being shaving supplies company Schick making a greater effort to reach out to women. Others have used online video services to enhance interaction with followers. A great example of this is Adidas, whose "There Will Be Haters" ad received lots of comments on YouTube -- comments that often received direct responses from the Adidas YouTube account.
The brands using online video branding techniques aren't just the big-name products either, with some including charitable and public service-focused organizations like Public Safety Canada, which used the platform to push through a message about online bullying.
The success of such a wide array of brands in the online video space goes to show that YouTube and its kind represent the future of video advertising and branding.
37 Examples of Online Video Branding
From 5 Second Commercials to Gaming Channel Expansions:
Rahul Kalvapalle — Jul 29, 2015 — Pop Culture
37
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
36
Scary Social Media Ads
Hootsuite's Social Media Ad Series Takes the Fear Out of Sharing
35
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
34
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
33
Unskippable Safety Ads
Ford's Road Safety Ad on YouTube Shows That Buckling Up Takes Seconds
32
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
31
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
30
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
29
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
28
Viral Cat Commercials
This German Commercial Follows Grocery Shopping Cats with a Meowing Song
27
Sci-Fi TV Commercials
This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott
26
Male-Targeted Skincare Ads
Garnier's Acno Fight Ad Presents an All-In-One Skincare Remedy for Men
25
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
24
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
23
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
22
Experiental Tourist Ads
Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
21
Celebratory Grooming Commercials
The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality
20
Smile-Inducing Commercials
Coca-Cola's 'Choose to Smile' is a Compilation of Happy Babies
19
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
18
Split Storyline Ads
Honda the Other Side is 'A Double Sided Story'
17
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
16
Culinary Creativity Webseries
#TuTwist Stars Latinas Who Passionately Create in the Kitchen
15
Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series
14
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
13
Cereal Brand Bee-Saving Initiatives
Honey Nut Cheerios Wants to Help You #BringBackTheBees
12
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
11
Parody Pizza Farm Ads
This Satire-Rich Ad Encourages Healthy Eating Habits Among Children & Youth
10
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
9
Riveting Auto Ads
You Won't Be Able to Look Away From the SKODA Fabia in This Attention Test
8
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
7
Anti-Xenophobia Campaigns
The 'Search Racism. Find Truth' Campaign Aims to Combat Xenophobia
6
Livestreamed Cooking Classes
Dairy Farmers of Canada Set Up a Virtual YouTube Cooking Session
5
Storytelling Bank Webisodes
DBS' Bank Advertising Campaign Takes the Form of a Web Series
4
Patriotic Beer Ads
Guinness' Empty Chair Commercial Salutes Americans in Uniform
3
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
2
Dramatized Bus Ads
Following the Epic Bus Commercial, Midttrafik Profiles the Epic Passenger
1
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
Related Ideas
Background-Generating Digital Screens
YouTube is Launching its 'Dream Screen' Image Generator
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Fictional Brand Collaboration Websites
BrXnd.ai by Noah Brier & OpenAI Imagines Brand Collabs
AI-Powered Marketing Services
Skai Offers Omnichannel Marketing Through One Login
AI-Powered Personalized Avatars
Google Presents the VLOGGER AI to Replicate Users Digitally
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
AI Video Dubbing
Video Dubbing Uses an AI Video Translator To Perfect Facial Expression
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
SEO-Optimizing Content Solutions
SiteSpeakAI Transforms Videos Into SEO-Optimized Articles
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
QSR Fireplace Channels
The Tim Hortons Fireplace on YouTube is Available Ahead of the Holidays
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Accessible Streamed Retro Animes
Viz Media Makes Some of the Most Iconic Animes Accessible
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
One-Click AI Editors
Kapwing's Repurpose Studio Uses AI to Create Short, Shareable Clips
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Horizontal Video Applications
TikTok is Testing a Landscape Full-Screen Video Mode for Creators
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Personalized AI Playlist Art
YouTube Music Launches the AI-Powered Playlist Cover Art Feature
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Multi-Search Engine Expansions
Google Expands its Multi-Search Feature of Image and Text to India
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Digital Trademarking Services
Digip Digitizes the Process of Applying for Trademarks Using Tech
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Video Summarizing Tools
TubeSum Can Summarize Lengthy Videos for Students or Professionals
Video Summarization Tools
Nobinge Saves You Time by Condensing Youtube Videos into Quick Summaries
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Video Creation Web Tools
Microsoft is Rolling Out Clipchamp to Craft Premium Videos
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Video Channel Analyzer Tools
SimilarTube is an AI Tool That Scans for Similar YouTube Channels
Enhanced Video Streaming Features
Google is Rolling Out '1080p Enhanced' to YouTube TV
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Personalized AI Outreach Videos
Ubique is a Sales Tool for Mass Video Outreach
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Media Platform Playback Options
YouTube is Testing Out a New 1080p Playback Feature
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Phishing Website Detectors
Akamai Unveils a Tool for Detecting Fradulent Brand Impersonations
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Privacy-Centric Search Engines
Brave's New Search Engine can Search for Images and Videos
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Automated AI Video Avatars
SpiritMe Uses Digital Avatars to Create Compelling Video Content