These examples of co-branded tech marketing range from VR beauty subscriptions to musical donut partnerships. In recent years, both major and independent brands have begun to recognize the importance of tech-focused marketing. In an effort to reach a tech-savvy millennial audience, brands are no longer just releasing traditional print or ad campaigns but are also leveraging the power of social media to sell a product.
While examples like Call of Duty's secretive Snapchat ads garnered the attention of gamers who were using the messaging platform to communicate with friends, Dunkin Donuts' Spotify partnership illustrates the snack company's desire to appeal to younger audiences instead of just its prominent familial demographic.
Other notable examples include H&M, DKNY and Puma's live-streamed marketing initiatives through video platform Periscope as well as Lionsgate Entertainment's 'Shatter Reality' short -- an Oculus-powered VR experience that promoted the new Insurgent film debut at SXSW.
28 Examples of Co-Branded Tech Marketing
28
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
27
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
26
Cinema-Simulating Headsets
This VR Application Recreates the Movie Theater Experience at Home
25
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
24
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
23
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
22
Social Novel Campaigns
'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
21
VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW
20
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
19
Smart Transportation Networks
Sprint and Cisco's Wi-Fi Network Will Make Kansas a Connected City
18
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
17
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
16
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
15
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
14
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
13
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
12
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
11
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
10
Curated App News Channels
The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
9
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
8
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
7
In-Flight Music Apps
Spotify & The New York Times are Now Available on Virgin America Flights
6
Pizza-Promoting Gaming Networks
The Legends of Gaming Channel is Sponsored by Pizza Hut
5
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
4
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
3
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
2
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
1
Shark Video Streaming Systems
Discovery & Meerkat Team Up to Bring 24/7 Shark Week Video Coverage
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Coffee Brand Retail Partnerships
Selfridges and Moccamaster Partnered Alongside Smartech
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Wearable Gaming-Focused Technology
Team Singularity Partners with Technology Brand GamerTech
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Metaverse-Based Consultancy Events
Hytech Launches its First Metaverse Event in Decentraland
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Official Peripheral Partnerships
Revenant Esports Partners with Electronics Brand KREO
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic