To show support for World Aids Day, we've collected this cluster of some of the top safe sex and HIV awareness innovations featured on Trend Hunter, ranging from items under the official Product (Red) label to some very graphic, yet effective, shockvertising ads.
Lastly, I'd like to encourage you to add #red to your tweets on Twitter to change the color of your entries for the day, showing your support for World Aids Day.
Implications - With the advent of medical studies permeating mainstream media, consumers are now much more health conscious. This, in turn, is also affecting the way consumers are purchasing goods. Products which appear to give its users substantial health advantages are more likely to be chosen over items which can give no foreseeable medical benefits.
59 HIV Awareness Innovations
58
Biomimicmarketing in Shockvertisement
French AIDS Campaign
57
Orgiastic AIDS Awareness Ads
One Life Warns From Sleeping With the Past
56
Angels Watching People Have Sex
Austrian ‘AIDS Hilfe Wien' Condoms Campaign
55
Charitable Nudetography
Athletic 'Champions' Drop Trou for AIDS Awareness
54
Kenneth Cole Uses AIDS to Sell Fashion
53
AIDS Credit
Amex Releases Red Cards for AIDS Campaign
52
Fondling Breasts For AIDS
Could Perversion Save The World?
51
Condom-Inspired Handbags
SafeSax For AIDS Awareness
50
MAC AIDS Awareness
Fergie For Viva Glam
49
Pointlessly Scandalous Awareness Ads
MTV Gets Unnecessarily Explicit for AIDS (NSFW)
48
Cool Medical Fashion
Phonak ‘Audio' Targets Stylish Hearing Aids Towards the Younger
47
Aids Awareness Everywhere
Love Life, Stop Aids Campaign
46
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
45
Condom Couture
Dress Made of Condoms for AIDS Charity
44
Charity Galas for AIDS
Life Ball 2008
43
Pizza Box Comes With Condom
Domino's Designer "Night box"
42
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
41
VIP Anti-HIV Designs
Celebrities for H&M's Fashion Against AIDS 2009 Collection
40
Semen Scarevertising
Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms
39
Phallic Festivals
Kawasaki Celebrates Giant Penises for AIDS Awareness
38
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
37
Freefalling Safe Sex Ads
Use Condoms Campaign
36
AIDS Art Shelters
The Social Art Box Project By Aakash Nihalani in NYC
35
Cabbage & Condom Restaurant
Thai AIDS Awareness Cafe
34
Beauty in Support of AIDS
Fergie for MAC Viva Glam
33
Awareness Through Celeb-Designed Apparel
H&M's Fashion Against AIDS Collection
32
Gap Goes Red For AIDS
Wyclef Jean, Anne Hathaway Promote
31
Pets in Condoms
'Protect Your Valuables' PSA by Quebec Coalition Against AIDS
30
Targetting Gay Youth for Awareness
‘AIDS is Still a Big Deal' Informative Webisodes
29
Cards That Give to AIDS
Hallmark (PRODUCT) RED Collection
28
iPod Activism
Sir Elton John and Laban Roomes Release Swarovski MP3 Players for AIDS Research
27
AIDs-Fighting Rain Gear
The Kenneth Cole Electric Rain Rubber Boots Look Chic and Benefit amFAR
26
Celebrity Designed Condoms
A-list for AIDS Awarness
25
Life-Saving Competitions
Jimmy Choo Competition Raises Awareness About HIV and Rape
24
Biomimicry PSAs
Thai Safe Sex Ad Uses Spiders, Snakes
23
HIV/AIDS Awareness Fashion
Levi's ‘69 Com Camisinha'
22
Awareness Through Art
Raphael's "The Sistine Madonna" For AIDS
21
Re-Releasing Archived Shoes
Bernhard Willhelm ‘Rambaramb' Boot from Oki-ni
20
Olympic AIDS Prevention
UNAIDS Gives 100,000 Condoms to Beijing Olympic Athletes
19
Julia Robert Designs Jewelry
Armani Bracelet for AIDS
18
Jewelry for Social Causes
'Until There's A Cure' AIDS Bracelets
17
Online AIDS Documentaries
Live, Hope, Love: HIV in Jamaica
16
AIDS-Blocking Gels
Cosmetic Ingredient in Vaginal Gel Could Help AIDS Prevention
15
Human Rights HIV Campaign Shows Compassion- Be Like Nobody
14
Morbid Statement Jewelry
AIDS Virus Ring
13
Music to Fight Aids
Project (RED) Music Subscription
12
AIDS Fighting Kicks
Converse (PRODUCT)RED Chuck Taylor's are Fashionable and Charitable
11
PCs in Support of AIDS
Dell Joins The (Product) RED Campaign
10
Fashion Condoms
NARS Cosmetics Safer Set
9
Viral Virus Breakthroughs
Scientists Film HIV Spreading for the First Time Ever
8
Fragrances Against AIDS
Six Scents Charity Scents
7
Ghost-Style Stories for AIDS Awareness
Bono's (RED) Wired Project
6
Unisex Fashion to Fight AIDS
Julia Roberts and Armani for (Product) Red
5
Logan Real Red Collection
Proving You Can Fight AIDS Without The (Red) Trademark
4
Historical Archives Open For A Cause
Moschino's Mission
3
HIV Vaccine Breakthroughs
Scientists Cut the Risk of AIDS by 31%
2
Cartoon For AIDS
Condomman
1
Ringtones for AIDS Awareness
Bill & Melinda Gates Funded Indian PSA
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Smart Aid Kits
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Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Pride-Celebrating Nail Polishes
The Sally Hansen Insta-Dri x Pride Collection Has 12 Shades
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Ketchup-Colored Tattoo Inks
Heinz is Developing a Red Ink for Ketchup-Themed Tattoos
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cheeky Wallet Designs
Thomas Finney Designs a Minimalist and Playful Condom Wallet
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
HPV Home-Testing Kits
Yihan Dong Designs Viwipe, a Novel Approach to Cervical Health Screening
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Late Night Texting Tools
HOP WTR Debuts the DNT TXT lockbox to Prevent Impulsive Texting
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
West Africa-Honoring Collaborative Fashion
LABRUM and GUINNESS Join Forces on a Summer Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Honeycomb Paper Charitable Designs
Jony Ice Designs a Red Nose Model for UK's Comic Relief
Ramadan Fashion Capsules
REDTAG Launches its Annual Ramadan Fashion Collection for Women and Kids
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Designer Hometown-Honoring Campaigns
Andreas Kronthaler Aids the Vivienne Westwood FW23 Campaign
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Limited Edition Yeast Spreads
Marmite Presents the Limited Goodbye Yellow Brick Road Jar
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month
DVAM Giving Coalitions
The NNEDV's #Every1KnowsSome1 Campaign Raises Domestic Violence Awareness
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society