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Kawasaki Celebrates Giant Penises for AIDS Awareness

 - Apr 6, 2009   Updated: May 13 2011
References: babibubebo
While most of use get ready to celebrate the Giant Chocolate Bunny, the people in Kawasaki, Kanagawa, Japan celebrate the Kanamara Matsuri, or “The Penis Festival.”

The celebration is held the first Sunday in April because there is a shrine that was popular with prostitutes to pray for protection against STDs. Today the festival raises money for awareness and AIDs research.

Implications - Companies can easily sponsor events and align themselves with a cause like AIDS Awareness. This gives exposure and demonstrates corporate social responsibility. Those who see a company's involvement with a cause will have a positive image of the company and subconsciously purchase their products and services.