We’ve seen our fair share of safe sex ads in Trend Hunter, but these new HIV awareness ads by One Life are one of the most effective ones I have come across.
Eye-popping visuals of simulated and Photoshopped orgies are coupled with the copy, “Each time you sleep with someone, you also sleep with his past. Get tested for HIV.”
The effect is instant and the message is strongly driven home.
The ads were photographed by Alain Desjean for ad agency Bleublancrouge, Montréal, Canada.