If you made it your mission to get a message across, how would you do it? The PSAs and awareness campaigns featured in the cluster below highlight a sampling of the most moving, effective tactics we've seen people use to get their messages across. Ranging from videos to gruesome guerrilla stunts, they bring awareness to topics ranging from eating disorders to a focus on environmental issues.
The creators of these powerful PSAs did their part to get the message out to us; now we're doing our part to help spread the message to you.
52 Powerful PSAs and Awareness Ads to Stir Your Emotions
46
Shockvertising
Does It Work? Jury Still Out
45
Gruesome Shockvertising
Sony PSP Retry Ad
44
F-ck the Environment
Diesel's Global Warming Ready Campaign
43
Anorexia Billboard Shocks Milan Fashion Week
42
Powerful PSAs
Sexual Abuse
41
Painted Models for Awareness
Bullets 4 Peace
40
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
39
Mutant Humans for Global Warming
The Beacon's Reversing Evolution Campaign
38
Shockvertising Smokefree Campaign
NHS: Get Unhooked
37
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
36
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
35
Powerful PSAs
Smoking is Murder
34
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
33
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
32
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
31
Suicidal Animated Animals
Disturbing Global Warming PSA
30
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
29
Plastic Dolls for Awareness
Anti-Genital Mutilation Camapaign
28
Reverse Psychology PSAs
Don't Vote Campaign Shows Killer Oil Prices
27
Designer PSAs
Karl Lagerfeld Road Safety Campaign
26
Stomach-Churning Safety Ads
Australian Worksafe PSA
25
Skinned Polar Bears for Global Warming
Visceral Friends of the Earth PSA
24
Anti-Gay Language PSAs
Hilary Duff Discourages Homophic Slang
23
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
22
Cheeky PSAs
Sensoa Teen STD Ad
21
Backwards Awareness Commercials
Anti Binge Drinking PSAs
20
Animated Art as a PSA
'Burma Viral' for Myanmar
19
Celebrity PSAs
Sexual Harassment by Hayden Panettiere
18
Award-Winning PSAs
Animated Amnesty International "Signatures"
17
Humans as Earth's Parasites
Animated Environment PSA
16
Biomimicry PSAs
Thai Safe Sex Ad Uses Spiders, Snakes
15
Raising Awareness of Suffering
Animated PSA Promotes ‘Pain Without Borders'
14
Animal Cavities For Smuggling
Anti-Cocaine PSA Featuring Pablo the Drug Mule Dog
13
Famine Chic PSA
Starving People Sell Luxury
12
Reverse Psychology Election PSAs
A-Listers Say "Don't Vote"
11
Suicidal Anti-Smoking PSAs
Thought-Provoking Help Line Ad
10
Sensual Foodvertising
PETA Rude Food PSA
9
Human Fires for Awareness
BBQ Stunt for Burn Victims
8
Floating Bodies for Awareness
Frankfurt 'Tag des Fluechtlings' Campaign
7
Celebrity Cancer Survivor PSAs
Fran Drescher's ‘Cancer Schmancer' Awareness
6
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
5
Awareness For Signs of Sexual Abuse
'Open Your Mouth' PSA
4
Public Urination for Water Conservation
MTV Switch "Slash" PSA
3
Animated Disabled Animals
'Creature Discomforts' For Awareness
2
Celebrity Mock PSAs
Your Vote, Your Choice by Hayden Panettiere
1
Ringtones for AIDS Awareness
Bill & Melinda Gates Funded Indian PSA
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Blue Light Awareness Campaigns
The Vaseline Screen Block Campaign Informs Gamers of Hidden Damage
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Telenovela-Inspired Safety Videos
Philippine Airlines Unveiled 'Care That Comes From The Heart’
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Empowering Allergy-Specific Psas
FARE & Joshua Jackson Debut Empower Yourself, Empower Each Other
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Soothing Skincare Billboards
Tower 28's Summer of SOS Shares Hypochlorous Acid on the Street
Cinematic Auto Marketing Campaigns
Mazda Debuts the '5 Sides of the All-New CX-5' Film
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
CGI Tropical World Campaigns
Tropicana Debuts the Give Life Some Juice Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Creative Music-Based Campaigns
Bose Launched its 'Life Deserves Music. Music Deserves Bose.' Spot
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
People-Powered Intelligence Campaigns
Del Real Foods' Abuela Intelligence Honors Real, Warm Wisdom
Inspiring Mentorship PSAs
BBBSA and Prime Video Team Up for 'You Got This'
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Inclusive Mental Health Campaigns
Samsung and SOS Voz Amiga Partner for 'Saved in Translation'
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Anime-Inspired Creative Campaigns
Canva Japan Launched Animated Commercial Films
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Relatable Mother's Day Campaigns
The Teleflora 'If You've Worried' Ad Focuses on 'Mom Guilt'
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Unbranded Sun Protection Campaigns
The Sun Responsibly Campaign Advocates for Daily UV Protection
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
AI-Aged Executive Spoof Ads
AiCandy's Energym Ad Reimagines Tech Moguls as Instructors
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Animated Eye Health Campaigns
Prevent Blindness Debuts the Multimedia Best Eyes for Life Campaign
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Honest Senior Living Campaigns
Benchmark Senior Living's In Their Own Words Shares Real Stories
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Environmental Film Platforms
Patagonia Films Emphasizes the Power of Storytelling
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Student-Athlete Mental Health Initiatives
POWERADE Has Partnered with Morgan's Message
Assistive Technology Awareness Campaigns
Texas is Committed to Inclusive Technology
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Curated Film Selections
The Planet Classroom Network Debuts Nine Short Films in October
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Destigmatizing HIV Spoken Words
FUNCTION and Maggie's Toronto Launched Destigmatize: Voices
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Celebrity-Approved Wellness Campaigns
Wellhub Debuts Its First Major Campaign with Terry Crews
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square