This captivating PSA by TBWAMAP, Paris celebrates the Worldwide Day Against Pain and promotes Pain Without Borders, an organization against pain.
The TV spot showcases the cyclical nature of pain by showing a child who keeps finding himself in bad and painful situations over and over again no matter how many times he picks himself up and tries to move forward.
The continuous cycle of pain is illustrated until at the end of the video we find out that the kid is walking on a conveyor belt. It invites you to break the cycle and help end the pain of others.
The French PSA is directed by Philippe Gamer and Fred Remuzat.