This captivating PSA by TBWAMAP, Paris celebrates the Worldwide Day Against Pain and promotes Pain Without Borders, an organization against pain.
The TV spot showcases the cyclical nature of pain by showing a child who keeps finding himself in bad and painful situations over and over again no matter how many times he picks himself up and tries to move forward.
The continuous cycle of pain is illustrated until at the end of the video we find out that the kid is walking on a conveyor belt. It invites you to break the cycle and help end the pain of others.
The French PSA is directed by Philippe Gamer and Fred Remuzat.
Raising Awareness of Suffering
More Stats +/-
Suicidal Animated Animals
Stomach-Churning Safety Ads
Animated Art as a PSA
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.