Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It's a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides a clear message on risk prevention on roads and highways.
In the print ads, the German designer wears a neon yellow safety vest. The accompanying text reads, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."
The goal of the campaign by LoweStrateus.El is to address and prevent hazards on the road and to save the lives of drivers and others.
More Stats +/-
Convenient Tradition-Honoring Tea Brewers
Smoky Tequila Spirits
Cocktail-Themed Pickled Vegetables
Diet-Friendly Meal Kits
Decadent Ice Cream Shakes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.