In celebration of the recent earth day on April 22th, the Beacon organization released a creative and powerful campaign entitled Evolution.
The campaign asks you the following question: "Ready to go back where we came from?" The question is accompanied by an illustration of the long-term consequences of global warming and its irreversible effects.
A glimpse of the possible effects shows how the human body might evolve in order to deal with the environment change. We might end up with fins, flippers, and gills, due to the ice melting. Not so attractive, huh?
I like how the campaign uses evolution in such context to illustrate the catastrophic effects of global warming. Let’s do what we can, those flippers freak me out!
The concept is similar to the Animal’s of the Future exhibit:
Mutant Humans for Global Warming
More Stats +/-
Top 100 Tech Trends in July
Musically Inspired Wheelchair Designs
Disability-Representing Lingerie Campaigns
Carbon Fiber-Infused Activewear
NYC Subculture-Inspired Apparel
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Beacon's Reversing Evolution Campaign
- By: AymanApr 28, 2008