This cluster of environmental awareness ads and unique ways to raise awareness for global warming fills me with so much gratitude for the people out there making a difference. From billboards to publicity stunts, to activists baring all on glaciers, this cluster highlights some of the most inventive ways people are working toward making our planet greener.
Implications - Advertising for a cause may be the most difficult task an ad agency can be given. With PSAs, the call to action of a campaign becomes so much more than making a purchase--people are called to care about a cause. Thus, the nature of cause campaigns is changing towards more quirky, clever ways of communicating.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 60%
Freshness 8%
