In order to bring attention to the continuing global warming crisis, and the melting of the polar ice caps, the World Wildlife Fund staged a publicity stunt meant to shock.
Brazilian artist Nele Azevedo created 1,000 miniature people out of ice and placed them in the German capital of Berlin during a sunny 23 degree Celsius day. The miniature ice people slowly melted, similar to the polar caps, throughout the day. Not only did it raise awareness, but the visuals are absolutely stunning.
What Makes This Trend Stand Out
- Artivism
- Exploring the boundary between art and activism to communicate social and environmental issues creatively.
- Eco-art
- Utilizing creative expression to bring awareness to environmental issues and spark conversation around sustainability.
- Climate Change Communication
- Initiatives that aim to raise public awareness about climate change and address its impact on humanity and the planet.
Sectors Adopting This
- Nonprofit
- The promotion of social and environmental awareness as well as advocacy through engagement with local communities.
- Art and Entertainment
- Creating innovative ways to raise public awareness of climate change and its impact on society through various mediums including arts and entertainment.
- Education
- Designing communication strategies that can be used by educators to teach environmental stewardship and climate change to students.
