War, drugs, poverty and human crisis are happening all around us and are now even portrayed in the pages of high-fashion magazines. The Harper’s Bazaar March 2010 issue covers ‘Global Warming’ by featuring leggy-beauty Eniko Mihalik in utility-style jackets, khaki shorts, and ankle boots to hike her way through the desert plains.
Who knew a woman holding a gas can and clipboard could look so stylish and keep that perfect poof in place? I don’t think people will be thinking of “Global Warming" in quite the same way after this.
Why This Trend Is Growing
- Activism Fashion
- Fashion lines and editorial content show social, political, and environmental issues, and consumers are more compelled to support them.
- Utility Clothing
- Fashion designers and retailers are featuring clothing that gives the wearer a utilitarian and functional look.
- High Fashion for Survival
- Fashion editorial content showcases high-end brands and clothing for survival and adventure in a transformative and stylish way.
Industries Being Reshaped
- Fashion Industry
- The industry is embracing social activism and utility clothing to appeal to the growing trend of socially and environmentally conscious consumers.
- Outdoor Industry
- The industry is collaborating with fashion designers to create a fusion of style and function for consumers who seek adventure and the outdoors.
- Marketing and Advertising
- Agencies can incorporate activism and survival themes in fashion and editorial content to engage audiences and generate awareness of social and environmental issues.
