LUSH, a company known for its dedication to environmental awareness, is engaging customers in an eye-catching live viral campaign. Outside of stores in the UK, LUSH sales reps were spotted in dresses made of plastic bags enticing customers to bring their bags in exchange for fun samples of their beauty products.
Fashionista says they say a sales woman who had about 100 plastic bags pinned to her apron, shouting, "Turn in your bags! Turn in your bags!"
With Earth Day right around the corner, this is surely only one of many green campaigns to raise awareness.