This is an interesting way to demonstrate the effects of global warming. When you pour a hot liquid into the mug , Florida disappears, half of the eastern seaboard is underwater and shorelines recede all over the world. I'm not sure though that this $10.95 mug will solve global warming.
Implications - The rise of environmentalism has caused consumers to think more insightfully about how their personal consumption affects the rest of the world. Product designers are capitalizing on this phenomenon by creating items that reflect global warming, climate change and other pervasive environmental issues. Companies can take advantage of this opportunity by infusing interactive elements into everyday consumer products.