Bee populations around the world are being threatened due to the fact that bees simply have fewer places to live, which is why so many individuals and organizations are dedicated to building bee hotels. It's said that a third of the food we eat is all thanks to bees but 30% of the wild bee population in Sweden is threatened by extinction. To bring awareness and a potential solution to this problem, McDonald's Sweden is creating billboards that double as bee hotels.
The billboards have the potential to house thousands of bees and build biodiversity. While the forward-facing side of the billboards are lined with text, the reverse sides are lined with cozy homes for bees to return to time and time again.
As part of this initiative, McDonald's franchisees are being given the chance to order their own bee hotel boards and customize the messaging.