Sexual abuse of minors and children is a serious issue that damages and affects them for the rest of their lives. The more frequent or prolonged the abuse, the harder it is for these victims to overcome the complications of growing up and trying to lead a normal life.
That is why it’s extremely important for everyone to notice the obvious signs of such abuse and take action to stop it rather than just uncomfortably ignoring them.
And that is the message of this “Open Your Mouth” PSA from Child Cry organization. The creepy ad shows one of the situations where an adult is confronted with a sign that clearly shows the kid is being abused.