Millennial consumers may be opting to drink low- or even no-alcohol products but they can’t help but be attracted to aesthetically pleasing pink alcohol spirits. Across the alcohol industry, a variety of Millennial pink products like rosé are enjoying their time in the spotlight, while other equally colorful spirits are specifically being created to win over young adult drinkers.
Rather than being explicitly drawn to pink alcohol products for their alcohol content, consumers are intrigued by other fun selling features such as anti-aging properties, unique flavor infusions and color-changing qualities.
Beyond wine and gin, some brands are also exploring the creation of pink liquor products like whiskey that gets its bright hue from strawberries and rose-colored tequila.
30 Pink Alcohol Products
From Spiked Pink Lemonades to Shimmering Raspberry Liqueurs:
Laura McQuarrie — Jun 5, 2019 — Lifestyle
30
Romantic Color-Changing Gins
This Valentine's Day Spirit Comes with a Rose Petal Garnish
29
Rosé-Inspired Vodkas
EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
28
Shimmering Raspberry Liqueurs
Firebox's Unicorn Tears Raspberry Gin Liqueur Boasts a Magical Hue
27
Ready-to-Drink Pink Gin Cocktails
The Kopparberg Premium Gin & Lemonade is Summertime-Ready
26
Rosy Special-Edition Gins
The Wolffer Estate Gin Comes in a Distinct Ethereal Color
25
Sparkling Canned Rosés
Lila Wines Launched 'Lila Bubbly Rosé' in a Convenient Drinking Format
24
Mexico-Inspired Gin Spirits
Poetic License Distillery's 'Agave Nectar Gin' Has a Light Pink Hue
23
Sparkling Rum-Based Cocktails
The Malibu Strawberry Spritz is Perfect for Warm Weather Consumption
22
Sparkling Lemonade Rum Cocktails
The Malibu Fizzy Pink Lemonade Has Hints of Exotic Coconut
21
Flavorful Pink Gins
'Beefeater Pink' Combines Lovely Shades with Well-Crafted Flavor
20
Aromatic Grape Skin Gins
The Chapel Down Pinot Noir Gin is the First of its Kind in the World
19
Wine-Infused Gin Spirits
Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
18
Sparkling Non-Alcoholic Rosés
Welch's New Sparkling Rosé Offers the Taste of Vino Without the Wine
17
Actress-Inspired Pink Gins
Burleighs' Pink Gin Spirit Celebrates the Iconic Marilyn Monroe
16
Rhubarb Rosehip Liqueurs
The Lakes Distillery's New Gin-Based Liqueur is Pink, Fruity and Floral
15
Gluten-Free Summery Rosé Ciders
Strongbow's Beverage That is Perfect for Picnics & Get-Togethers
14
Celebratory Rosé Bottles
Swish Beverages' Pink Party Rosé with Bubbles is Packed Like Champagne
13
Spiked Pink Lemonades
BeatBox Beverages' Adult Pink Lemonade is Packaged for Convenient Enjoyment
12
Floral Anti-Aging Spirits
'Collagin Rose' is a Pink Alcohol Product Made with Pure Collagen
11
Natural Low-Calorie Spritzers
Kalosa Natural Spritz Introduces a Premium, All-Natural Spritzer
10
Color-Changing Gins
The Old Curiosity Distillery Launched a Trio of Transformative Spirits
9
Light Strawberry-Lemonade Lagers
'Naturdays' is a Sessionable Light Lager with a Refreshing Flavor
8
Confection-Inspired Gin Spirits
Zymurgorium's Turkish Delight Gin Boasts an Experimental Flavor
7
Floral Neon-Colored Libations
The Hoxton Spirits Pink Gin is Infused with Natural Ingredients
6
Double-Distilled Strawberry Lime Gins
The Kopparberg Premium Gin Has a Fresh, Zesty Flavor Profile
5
Gin-Infused Rosé Wines
The Echo Falls Rosé Wine and Gin Fusion Boasts Summer Berry Flavors
4
Millennial-Targeted Pink Gins
The Bosford Rose Pink Gin is Botanically Infused
3
Rosé Margarita Mixers
Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
2
Wine-Inspired Rosé Ciders
The Big Rock Brewery Rosé Cider Has a Premium Pink Hue and Dry Profile
1
Gin-Soaked Raspberry Spirits
The Pinkster Royale Spirit Spices Up Cocktails and Wines
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Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Alcohol-Infused Limeade Beverages
Simply Spiked Limeade Refreshes with Juicy, Fruity Flavors
Kid-Friendly Seltzer Beverages
Polar Seltzer's SeltzerJR Range Features Six Flavor Varieties
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Festive Rose Gin Cocktails
Empress 1908 Introduces a Range of Elderflower Rose Gin Cocktails
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Bubbly Wine Alternatives
Proxies' Gold Crush is a Bright, Elegant Non-Alcoholic Beverage
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Organic Rosé Alternatives
Apothékary Debuted an Organic Rosé Alternative, Rosé-Tinted Glasses
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Non-Alcoholic Liqueurs
Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
Festive Hard Seltzer Beverages
Truly Debuted Its Holiday Party Pack in time for the Festivities
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
High-ABV Canned Margaritas
Big Sipz Deliver 16% ABV in a Small Package
Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Gourmet Low-ABV Cocktails
Blake Lively's Betty Booze is a Line of Low-Alcohol Sparkling Cocktails
Varied ABV Vodka Sodas
Gradient Beverages Offers a New Level of Control for Drinkers
First-to-Market Hot Rosés
HEARTBEAT Introduces a Spicy Twist to the Wine Industry with Hot Rosé
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Rosé-Inspired Apéritifs
Très Rosé by De Soi is a Sparkling Non-Alcoholic Apéritif
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Color-Coded Gen Z Cocktails
Toxin Cocktails Come in Three Flavor Options
High-ABV Sparkling Waters
RIKI Spirits' Vodka and Tequila-Based Drinks Come in at 7% ABV
Refreshing Alcohol-Free Rosé
Saintly HeavenSent's Alcohol-Free Rosé Boasts Fruity Aroma
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Flavor-Packed RTD Cocktails
Big Sipz Launches 16% ABV Tiny Cocktails in Select States
Low-Alc Canned Rosés
This Sparkling Rosé from sovi Combines Strawberry and Grapefruit Flavors
1.75L Canned Cocktails
Party Can Boast 1.75L of Alcohol in Three Delicious Flavors
Romantic Vodka Whipped Creams
Whipshots Strawberry Will Arrive This Month as a Limited-Edition
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Australian Soju Seltzers
Shinmi Eastwest Soju Seltzer is Infused with Melon, Peach or Lemon Myrtle
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Fan-Created Kombucha Beverages
Pomelo Pink Lemonade Kombucha is a First for GT's Living Foods
Fruit-Forward Sparkling Aperitifs
Rose City Fizz is an Approachable Yet Sophisticated Sparkler
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Tea-Infused Vodka Seltzers
Neatly Spiked's 100-Calorie Cans are Infused with Green Tea
Fruit-Forward Bottled Beverages
Starbucks is Launching its Famous Pink Drink in a Bottled Format
Mocktail-Style Sparkling Waters
Spindrift's Nojito is a Nod to a Popular Non-Alcoholic Cocktail
Wonky Fruit Cocktails
Served's Bar-Quality Canned Cocktails Feature Sustainably Sourced Fruits
Fruit-Forward Wine-Based Cocktails
Uptown Cocktails Melon Peppersmash Has a Range of Tasting Notes
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Candy-Inspired Drink Mixes
Starburst Singles To Go All Pink Have a Sugar-Free Formula
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Nostalgic Summertime Spirits
Smirnoff Blue Raspberry Lemonade Has a Sweet, Tart Flavor Profile
Zero-Proof Craft Mocktails
Recess Zero Proof Beverages are Boosted by Functional Ingredients
Magenta-Hued Belgian-Style Wheat Beers
Blue Moon Recently Debuted the Limited-Edition Magenta Moon
Botanical Violet-Hued Vodkas
The Thinking Tree Spirits Butterfly Lavender Vodka is Color-Changing
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Bubbly Beneficial Refreshments
The GLOW Functional Sparkling Beverages Come in Six Flavors
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Canned Asian Cocktails
Jumo Makes 8% ABV Sparkling Cocktails So That Drinkers Can Taste the Soju
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Concentrated Spritz Mixes
Citizen Spritz's Carefully Crafted Drink Mixes are Simple to Serve
Alcohol-Free Raspberry Rosés
Mingle Mocktails Sparkling Raspberry Rosé is Crisp and Dry
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Alcohol-Free Wine Alternatives
The Real Drinks Co Peony Blush is an Alternative to Sparkling Rosé
Pink Gin Advent Calendars
The Premium Pink Gin Advent Calendar Shares 12 Colorful Alcohol Samplers
Boozy Lime-Flavored Whips
Cardi B Launches the New 'Whipshots Lime' Flavor for the Summer
Non-Alcoholic Sparkling Rosés
Starla Wines Debuts the Delicious Non-Alcoholic Sparkling Rosé
Spiked Sparkling Lemonades
Spiked Strawberry Lemonade is Clean, Nostalgic & Free from Added Sugar
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Fruity Alcohol-Free Martinis
Funkin Cocktails' Alcohol-Free Passion Fruit Martini is Ready to Sip
Sparkling Bourbon Lemonades
Betty Booze's Spiked Lemonade is Infused with Warm, Smoky Oak
Alcohol-Free Canned Seltzers
These New MIXOLOSHE Soft Seltzers are Cocktail-Inspired
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Cult-Favorite Pink Lemonade Spritzes
Spritz Society Brings Its Pink Lemonade Back for Good
Asian-Inspired Cream Liqueurs
Asian Spirits Inspired Creamy Creation's New Range
Rosy Spirit Canned Cocktails
Lanique Spirit of Rose is Introducing Two New Canned Cocktails
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Nostalgic Hard Cherry Limeades
Boochcraft's Tasty New Limeade is Crafted With Fresh-Pressed Juice
Vodka Soda Lemonades
The Nude Vodka Soda Lemonade Mixer Pack is Ready for Summer
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Fruity Spiked Tea Cocktails
Arnold Palmer Spiked Raspberry Half & Half Has a 5% ABV
Blue Raspberry Gin Lemonades
Gin Limonade Framboise Bleue is a Nostalgic Summertime Sipper
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Strawberry-Spiked Hard Lemonades
This Vodka-Based Lemonade is Ideal For Summertime Parties
Magenta-Hued Canned Cocktails
This Gin Cocktail Boasts An Irresistibly Bright Blueberry Flavor
Contemporary Accessible Wine Collections
B.Ink Wines Come in Two Vibrant Flavor Varieties
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Light Tequila Cocktails
TSL Offers a Full-Flavor, Lighter Version of Margaritas
Alcohol-Free Lavender Cocktails
Mellow Mushroom's Lavender Groove Mocktail is Tart & Sweet
Celebrity-Backed Wine Alternatives
Kylie Minogue Wines Launches the Kylie 0% Sparkling Rosé
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Melon-Flavored Gin Spirits
June Watermelon by G'Vine is Made with 100% Natural Flavors
Premium Zero-Alcohol Seltzers
White Claw 0% Alcohol Satisfies Like an Alcoholic Drink
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Sparkling Citrus Energy Drinks
BZZD Energy Pink Lemonade Has 20-Calories Per Can
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Spicy Low-Alcohol Wines
The Spicy Series by Stella Rosa Wines Fuses Sweet Heat & Low-ABV Options
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Refreshing Aperitif Alternatives
The Ritual Zero Proof Aperitif Alternative is Alcohol-Free
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Celebratory Summertime Sparkling Wines
The Jam Shed Sparkling Rosé Features Bountiful Bubbles
Canned Soju Seltzers
Hello Soju is a Conveniently Canned Premium Soju Beverage
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Fruity Branded Liqueurs
WKD Launches the WKD Vibe Liqueurs in Five Tropical Variants
Alcohol-Free THC-Infused Beverages
Canna Drinks Sparkling Mocktails are Ready to Enjoy
Raspberry-Flavored Premium Vodkas
Spar is Launching a New Raspberry Vodka Spirit in the UK
Fruit-Infused Alcohol Products
Espanita Tequila Releases the Signature Infusions Collection
Canned Non-Alcoholic Apéritifs
De Soi's Conveniently Packaged Aperitifs Feature Natural Botanicals
Spiked Summertime Lemonade Drinks
These New Fishers Island Lemonade Flavors Come in Two Varieties
Sparkling Rosé Sangrias
Mija Bubbly Rosé Sangria is Ready to Drink and Made with Real Fruit
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Raspberry-Infused Botanical Lemonades
Fentimans Launches a New 'Raspberry Lemonade' Beverage
Exotic Rose-Flavored Lemonades
Rubicon Launches a New 'Sparkling Rose' Lemonade Flavor
Zesty Citrus Cocktail Spirits
JJ Whitley Lemon Citron Offers a Twist to Any Recipe
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans