CHANDON expanded its ready-to-serve lineup with the launch of the 'CHANDON Spritz Collection,' introducing CHANDON Spritz Lemon and CHANDON Spritz Berries at 6% ABV, the brand's lowest-alcohol offerings to date, alongside the existing CHANDON Spritz Orange.
The new flavors use Muscat grapes and a hybrid fermentation process that caps alcohol content at 6% without dealcoholization, unlike the tank-fermented Orange variety at 11.5% ABV. The collection launched on March 30, 2026, for $21.99 per 750 ml bottle, giving consumers a complete trio to stock ahead of National Spritz Day on August 1 and other summer entertaining occasions.
As ready-to-serve cocktails reshape at-home entertaining, CHANDON shows how a heritage sparkling wine house can extend its winemaking expertise into a lower-ABV, convenience-driven format while preserving the complexity and premium positioning associated with its established portfolio.
Image Credit: CHANDON
What Makes This Trend Stand Out
- Low-abv Premiumization
- Heritage alcohol brands are finding white space in refined, lower-strength formats that preserve taste complexity while aligning with moderation-minded consumption.
- Ready-to-serve Entertaining
- Pre-mixed sparkling cocktails are reshaping home-hosting occasions by combining convenience, consistency, and premium cues in a single bottle.
- Flavor-led Spritz Expansion
- Seasonal fruit profiles and curated collections create new differentiation in the spritz category as consumers seek variety without sacrificing sophistication.
Sectors Adopting This
- Alcoholic Beverages
- Winemakers and spirits producers can leverage fermentation expertise to develop lower-ABV products that compete beyond traditional wine and cocktail occasions.
- Hospitality and Entertaining
- At-home socializing continues to blur with bar-style experiences, creating demand for premium products that simplify hosting while elevating presentation.
- Retail and Grocery
- Shelf-ready cocktail collections offer retailers an opportunity to merchandise seasonal drinking occasions through convenient, premium-priced formats.
