These examples of personalized e-commerce range from mail-order orthodontics to emotion-powered pop-ups -- like Ebay's recent activation which translated visitors' facial expressions into a comprehensive list of gift ideas they could purchase online.
In addition to the rise of beacon technology and emotion-powered marketing in traditional retail spaces, personalized e-commerce is also dominating the world of healthcare. Examples like SmileDirectClub allow consumers to access professional dental gear that fits their budget, with custom deliveries sent right to their door. Dental prosthetics startup Wiema follows a similar business model, offering 3D-printed dental implants via its online marketplace. In addition, examples like Vitafive allow online shoppers to customize a vitamin plan that works for them, where as the myLAB box encourages at-home STD testing, while dispelling common stigmas associated with sexual health topics.
Other personalized e-commerce standouts include eye care services that offer virtual try-before-you-buy features. Furthermore, web-based grocers and meal delivery brands are becoming more customizable by focusing on child-specific meals, or foods prepared with dietary restrictions in mind.
35 Examples of Personalized E-Commerce
35
Diet-Specific Meal Deliveries
'Territory' Delivers Pre-Cooked Meals That Suit Your Diet
34
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
33
Black-Only Style Subscriptions
Subscription Service LOT Delivers All Black Basics to Your Door
32
Mobile AR Stores
Alfamind Allows Entrepreneurs to Create Virtual Experiences for Online Retail
31
Budget-Friendly Dental Prosthetics
Wiema's Dental Products Are Affordable and Beautifully Branded
30
At-Home Espresso Subscriptions
This Service Helps to Perfect the Art of Making Espresso at Home
29
Customizable Beauty Bags
Tarte's Custom Beauty Kit Offers Seven Full-Sized Cosmetics for $63
28
Mail Order Orthodontics
SmileDirectClub Lets Users Order Professional Dental Gear from Home
27
Tall-Sized Swimsuits
Long Tall Sally Has Released a Line of Swimwear for Tall Ladies
26
Child Meal Delivery Services
'Nurture Life' Prepares Meals for Children Using Fresh Ingredients
25
Interactive B2C Platforms
Taobao's Transaction App WangXin Connects Vendors and Buyers
24
Natural Home Fragrance Subscriptions
The Incense Box Delivers Scented Stick and Essential Oil Kits
23
Cookware Delivery Services
Instacart and Sur La Table Have Partnered to Provide a Complete Kitchen
22
Custom Vitamin Subscription Services
'Vitafive' Ensures You Get the Daily Vitamins You Need
21
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
20
Lifestyle Flower Shops
The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
19
Personalized Pet Food Subscriptions
'The Farmer's Dog' is a Meal Subscription Service for Dogs
18
Entrepreneurial Gift Retailers
The Grommet Promotes Artisans While Encouraging Ethical Shopping
17
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
16
Virtual Optometry Platforms
Ditto Offers Intuitive Frame Recommendation Tech for Retailers
15
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
14
Accessible Luxury Luggage
Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online
13
One-Cent Pizza Promotions
JustEat Offered Inexpensive Pizzas, but Only to Those Named Mary
12
Invention-Promoting E-Retailers
Quirky is a Web-Based Marketplace That Promotes New Product Ideas
11
Premium Cuisine Providers
'FooDrool' Offers Food Home Delivery from High-End Partners
10
Customized Dog Food Deliveries
The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food
9
E-Commerce Dealerships
Koch Ford Lincoln is an Online Car Dealership for Browsing and Shopping
8
Prescription-Testing Apps
Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home
7
Flexible Dog Food Deliveries
'Ya Doggie' Offers a Monthly Dog Food Subscription
6
Baby Registry Gifting Apps
Babylist is an Online Shopping Database for Expectant Mothers
5
Essential Oil Recipe Boxes
Simply Earth's Essential Oil Boxes Supply Oils and Easy-to-follow DIYs
4
Ethical Checking Accounts
'Aspiration' Checking Accounts Assign Scores for Ethical Purchases
3
Free-From Shopping Apps
Tesco and Spoon Guru are Teaming Up to Assist Consumers with Special Diets
2
Modest Luxury E-Retailers
The Modist Aims to Empower a Diverse Consumer Demographic
1
Weathered Food Delivery Functions
The Weather Channel's Mobile Site Will Offer Food Delivery
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
AI-Powered Healthcare Pods
CarePods are the World's First Artificial Intelligence Doctor's Offices
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Personalized Nutrition Memberships
Zoe Helps People Eat in a Way That Makes Them Feel Better
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Senior-Friendly E-Commerce Modes
Taobao's 'Elderly Mode' Helps Seniors Navigate Online Shopping
Personalized Vitamin Prescriptions
Personalized Vitamins are the Future of Wellness for Boomers
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Shopping Tools
Klarna's AI Image Search Helps Shoppers Find the Best Deals
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
AR-Powered Teeth Whitening
Colgate and Perfect Corp. Launch an AR-Based Teeth Whitening Experience
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Personalized Vitamin Packs
Vitamyna's Daily Vitamin Pack Builder Meets Individial Needs
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Personalized Nutritional Platforms
Alyve Wellness Leverages AI for Custom-Tailored Supplements
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Personalized Bamboo Cosmetic Palettes
Elate Beauty Boasts Eco Personalized Cosmetic Palettes
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
Elderly E-Commerce Education
JD's New Service Center Helps the Elderly Adapt to Online Shopping
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Custom-Designed 3D-Printed Glasses
breezm Personalized Eyewear is Created Using Biometric Scans
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Genetic-Specific Nutrition Insights
GenoPalate is Bringing Genetic Personalization to Earth Fare
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Experiential Online Marketplaces
REVERSIBLE Launches the Omni-Channel Retail Aggregation Service
B2B eCommerce Partnerships
Zakeke is Partnering with Elogic Commerce on Developmental Projects
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
Virtual E-Bike Websites
Yamaha Launches the New Online Platform for Its Electric Bike Sales
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Personalized Oral Care Systems
The Proclaim Custom-Jet Oral Health System is a CES 2024 Innovation
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Pre-Loved Wedding Hubs
eBay is Meeting the Growing Demand for Secondhand Bridalwear
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Convenient remote healthcare
DrOnCall Offers Quality, Remote Patient Experiences
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Coupon-Friendly Digital Pharmacies
Amazon Pharmacy Now Automatically Applies Coupons for Savings
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual eCommerce Health Services
Amazon Clinic is Focused on Over 20 Common Health Conditions
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Digital At-Home Healthcare
birdie Helps Older Adults Receive Quality Care Using Digital Interfaces
Virtual Health Care Consultants
Virtual Health Buddy Offers Personalized Virtual Care
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Customizable Email Signature Tools
Emailee Turns Email Signatures into marketing opportunities
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Automated Storefront Emailing
EmailWish Sends Emails on Your Behalf
Accessible Commerce Engines
Ecommerce Platform Mason Seeds $7.5m as It Takes on the ‘Amazon Tax’
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
3D Printing Materials Platforms
Braskem Launched the 'Braskem3D' E-Commerce Platform for Materials
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
E-Commerce Optimizing Platforms
Lily AI Use Algorithms to Help Retailers Improve Their Webstores
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Highly Customizable Marketplace Platforms
McFadyen Digital Partners with Nautical Commerce
Customer Communication Tools
Alibaba Launches an AI-Powered Customer Relationship Management Tool
Purchase Insurance Protection
Sure Launches an E-commerce Insurance Solution for Merchants
Personalized Payment Requests
FreedomPay and Prommt Unite to Deliver Secure Personalized Payments
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative