Customize Your Crocs is a new program from casual footwear leader Crocs and it helps groups and organizations creative expressive designs when ordering in bulk. This new program from Crocs speaks to the needs of sports teams, corporate groups, schools and others who want branded merchandise that offers both style and self-expression.
With this digital program, large-scale groups can customize bulk orders of Classic Clogs and Jibbitz Charms to match their custom colors, graphics and logos. The process begins with choosing a base color, then uploading an image or a logo to be shown on the base or the backstrap of the clog. Charms have the potential to add a little extra sparkle to orders of Crocs when a minimum of 24 units are needed.
Key Themes Behind This Trend
- Customized Branded Merchandise
- Crocs' program allows customization of bulk orders for sports teams, corporate groups, and schools, presenting disruptive innovation opportunities for the promotional products industry.
- Digital Bulk Ordering
- Crocs' digital ordering platform for bulk orders of customized footwear presents an opportunity for e-commerce and custom manufacturing industries to offer similar services.
- Customized Charms
- Crocs' introduction of Jibbitz Charms in bulk orders highlights an opportunity for small businesses and 3D printing industries to offer customized charms for various products.
Where This Applies
- Promotional Products
- Crocs' program allows for bulk customized orders, presenting a disruptive innovation opportunity for the promotional products industry.
- E-commerce
- Crocs' digital ordering platform and customization program for bulk orders presents an opportunity for the e-commerce industry to offer similar services.
- Custom Manufacturing
- Crocs' program for customized bulk orders showcases opportunities in custom manufacturing for both personal and business use.
