With the 2016 Rio Olympic Games about to begin, brands around the world have created Olympic-inspired products and/or services. For example, Facebook Messenger is introducing the 'AskRio2016' chatbot that will help users navigate through the country to attend events, translate languages, find places to eat and much more. The service will encourage new members to sign up for Messenger as well as attract new consumers.
Another example of Olympic-inspired products and services can been seen in a collaboration between tech company Samsung and broadcaster NBC. The two organizations will bring VR experiences of the Olympics to the American public. Samsung will be able to promote its technology while NBC benefits from paying customers who purchase the station's service.
Many companies who recognize the power of the most watched sports event in the world can seek out ways to leverage the Olympics into a source of revenue for their organizations.
48 Olympic-Inspired Ideas
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Chic Designer Olympian Gear
The French Olympic Team Will Wear Lacoste at Sochi 2014
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Playful Olympic Pinups Calendars
The Olympic Pinup Calendar Keeps the Spirit of the Games Alive
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Patriotic Sneaker Concepts
The New Nike Air Prestos Feature Red, WHite and Blue Colors
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Superhero Olympian Art
These Comic Book Heroes Create Unique Pieces of Olympic Art
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Sporty Stadium Bedrooms
This Airbnb Rio De Janeiro Accommodation is Inside the Rio Olympic Arena
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Olympic-Inspired Timepieces
The Olympic Pocket Watch 1932 Revives an Important OMEGA Watch Design
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Olympic Athlete Emojis
Puma Has Created 'Boltmoji' To Support Brand Ambassador Usain Bolt
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Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
40
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
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Patriotic Clothing Collections
These Clothes Were Designed for the Olympic Opening Ceremony
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Medal-Inspired Sneakers
adidas' New Stan Smiths are Decorated with Gold Accents
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Patriotic Olympic Sneakers
The Adidas Originals 'Rio de Janeiro' Are Themed to The Upcoming Games
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Split-Second Olympic Photographs
Experience the Games with These Sequential Sochi 2014 Photos
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Crowdsourced Olympic Helmet Designs
Fans Voted for Lindsey Vonn Sochi Helmets by Cynthia Rowley
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Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
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Olympic-Commemorating Sneakers
This Nike Design Celebrates the Anniversary of the Atlanta Olympics
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Branded Athlete Swimwear Collections
The Missy by Speedo Performance Suit Collection is Sporty
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Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
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Patriotic Activewear Collections
The Hurley Team USA Collection Celebrates the 2016 Olympics
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Loudly Patterned Olympic Gear
Team Norway is Loud and Proud with These Olympic Curling Pants
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American-Made Olympic Gear
Ralph Lauren's Olympic Uniforms Celebrate the Brand's American Heritage
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Olympic Landscape Photography
Giles Price's Rio Photography Series Depicts the City's Damage
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Branded Olympic Dessert Bars
McDonald's is Set to Open a Dessert Kiosk in the Rio Olympic Village
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Canadian Olympic Beer Pranks
Canada Claimed to Reject American Beer in This April Fool's Hoax
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Olympic Wallpaper Designs
The 'Athletics Collection' Celebrates the Upcoming Olympic Games
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Olympic Navigation Chatbots
'Askrio2016' Bot Directs Tourists Through the City to an Olympic Event
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Legendary Burger Menus
McDonald’s Australia's Legends Menu Features Two New Aussie Creations
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Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
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Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
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Patrioic Watch Bands
Apple Released a Series of New Watch Band Colors to Celebrate the Rio Games
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Olympic-Themed High-Tops
These High-Top Sneakers Were Inspired by the Upcoming Olympic Games
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Noise-Making Olympic Apps
Cowbell 2014 is a Noise-Maker App That Helps to Cheer on Countries
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Olympian Selfie Billboards
United Airlines' Olympic Ads Photograph Staff and American Athletes
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Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
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8K Olympic Broadcasts
Japan's Public Broadcaster Will Show 8K During the Rio Olympics
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Olympic-Inspired Watch Bands
Apple Released National Flag Watch Bands, But Only In Rio
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Olympic Propaganda Parodies
College Humor’s Vladimir Putin Olympic Ad Shares Sochi Highlight
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Olympics-Inspired Arcade Games
This Games Allows Players to Compete in Nine Olympic Events
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Carnival-Inspired Burgers
McDonald’s Malaysia Created a Rio Burger in Honor of the Olympics
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Olympics-Inspired Burgers
The New Brazilian BBQ McSpicy Celebrates the Rio 2016 Olympic Games
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Immersive Olympic Event Apps
The Sochi 2014 Guide App Keeps Tabs on All the Winter Games
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Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
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Patriotic Chocolate Bar Packaging
The New Hershey's Label Features Red, White and Blue Lettering
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Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
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Olympian-Endorsed Yogurts
This Charitable Yogurt is Endorsed by Alistair and Jonny Brownlee
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Olympic Edition Smartphones
The New Samsung Galaxy S7 Edge Comes with the Olympic Logo
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Olympic Champion Booze Openers
Open Your Beers Like a Champion with Your Gold Medal Bottle Opener
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Patriotic Candy Packaging
The New Glacier Fruits Packaging Features a Union Jack Design
Related Ideas
Search Engine Football Games
Google's Mini Cup Excites Young Fans for the World Cup
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Gold Trophy-Themed Soda Cans
Coca-Cola Europe Launches a New Can Design Honoring the World Cup
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Uplifting Beauty Metaverses
Sol de Janeiro Universe Inspires Joy & Confidence Within Roblox
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Eiffel Tower-Embedded Medals
Paris 2024 Showcases New Meals with Eiffel Tower Pieces
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Waterside Finals Experiences
The SS evian Offers a Unique Perspective of the US Open
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Slick Steel Torches
Mathieu Lehanneur Unveils the 2024 Olympic and Paralympic Torches
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
AI-Powered Sports Commentators
Wimbledon Will Feature Video Highlights with AI Commentators
AI-Enabled Product Creation
Off/Script Launches an App to Create and Buy AI-Designed Products
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
eSports-Ready Hotel Suites
This Samsung Luxury Gaming Suite is Inside W London
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Esports Development Partnerships
Riot Games Teams Up with OMEN and HyperX to Launch a Partnership
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
Upcycled Volleyball Trophies
This Plastic Trophy Aims to Promote Sustainability Of Oceans
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Customizable AI News Feeds
Rio News is an AI News Anchor with an In-Chat Feature
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Dedicated Gaming Gear Shops
The Samsung Game Portal is Launching in 30 Countries
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Streamlined Swiss Sports Apps
Swiss TV Provider Sunrise Launches a New Sports App Called MySports
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Cricket-Brand B2B Deals
Royal Expanded its Partnership with Cognizant Major League Cricket
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Android-Compatible Esports Apps
ONE Esports Debuts a Mobile App for Southeast Asian Consumers
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
European FAST Football Channels
Rakuten TV Launches a New Football FAST Channel Called FIFA+