Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be broadcast outside of its own network, as well as the first time a social platform will have the opportunity to showcase exclusive content from the Olympic games.
The Olympic coverage on Snapchat will provide sports fans with an orderly way to find their favorite content and connect with athletes on a more personal level.
In similar news, Twitter recently announced a partnership with the NFL that will allow users of the social media platform to view livestreamed games. Social media is dramatically altering the way younger generations access and consume content on the go.