Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be broadcast outside of its own network, as well as the first time a social platform will have the opportunity to showcase exclusive content from the Olympic games.
The Olympic coverage on Snapchat will provide sports fans with an orderly way to find their favorite content and connect with athletes on a more personal level.
In similar news, Twitter recently announced a partnership with the NFL that will allow users of the social media platform to view livestreamed games. Social media is dramatically altering the way younger generations access and consume content on the go.
What's Driving This Trend
- Social Media Broadcasting
- Snapchat's partnership with NBC to broadcast Olympic highlights demonstrates the disruptive innovation opportunity for social media platforms to showcase exclusive content from major events.
- Personalized Sports Content
- The Olympic coverage on Snapchat allows sports fans to find their favorite content and connect with athletes on a more personal level, indicating the disruptive innovation opportunity for personalized sports content.
- Livestreaming Partnerships
- Twitter's partnership with the NFL to livestream games highlights the disruptive innovation opportunity for social media platforms to offer live, interactive content.
Who This Affects Most
- Media and Entertainment
- The partnership between Snapchat and NBC showcases the disruptive innovation opportunity for social media platforms to reshape the media and entertainment industry by providing exclusive content.
- Sports and Athletics
- The Olympic coverage on Snapchat presents a disruptive innovation opportunity for the sports and athletics industry to engage with fans on a more personal level through social media platforms.
- Technology and Communication
- The livestreaming partnerships between social media platforms and major events demonstrate the disruptive innovation opportunity for technology and communication industries to revolutionize content consumption and access.
