While you may not be representing your country in the winter Olympic games in Sochi this February, you can at least feel like a winner when you open up a beer with your very own gold medal bottle opener.
While not made of real gold, silver or even bronze for that matter, the Olympic medal bottle opener is made of heavy zinc and unlike those so called "official Olympic medals," your medal will actually serve a useful purpose: opening beers. The gold medal bottle opener comes attached to a red, white and blue striped ribbon that you wear around your neck allowing you to drink just like the pros do.
Let's be honest, you may not be able to play hockey or ski like a champ, but you sure can drink like one. After all, you've got the medal to prove it.
What's Driving This Trend
- Novelty Bottle Openers
- There is an opportunity to capitalize on the desire of individuals to have unique bottle openers that double as a conversation starter.
- Sports-themed Products
- The success of sports-themed products like the Olympic medal bottle opener presents an opportunity for businesses to create similar items for other major sports events.
- Functional Souvenirs
- The Olympic medal bottle opener shows that there is a market for souvenirs that are both practical and memorable, creating opportunities for businesses to cater to this niche market.
Who This Affects Most
- Beverage Industry
- Collaborating with sports organizations to create limited edition beverage-openers with the branding of major sports events can attract fans who are willing to spend money on such products.
- Gift Industry
- There is an opportunity to create and market functional souvenirs to tourists and sports fans who visit major sports events to remember the experience.
- Sporting Goods Industry
- The Olympic medal bottle opener shows that there is a market for sports-themed products, creating opportunities for businesses to create similar items for other major sports events.
