To celebrate the upcoming Olympics taking place in Rio de Janeiro, athletic brand Adidas has unveiled a specially patterned pair of the Originals 'Superstar' silhouette. The design is a collaborative effort between several creatives including Gessica Justin, Hayala Garcia, Fernando Schlaepfer and others that showcases the pride of the South American city. The pattern reflects the city's skyline with a colorway themed after the branded Olympic games.
The Adidas Originals 'Superstar' 2016 Olympic game sneakers feature an understated print of the Rio de Janeiro skyline with the various buildings rendered in a blue, white and yellow pattern. The design is featured in the three stripes along the side of the shoe while a dark brown gum sole contrasts the pattern. The upper is made from an elegant cream colorway to keep the shoe minimal and classic.
What Makes This Trend Stand Out
- Themed Sneakers for Events
- Opportunity for brands to create limited edition sneakers with unique designs to commemorate special occasions.
- Collaborative Design Efforts
- Brands can collaborate with local artists and designers to create unique and meaningful designs that resonate with consumers.
- City-themed Fashion
- Trend of incorporating iconic cityscapes and landmarks into fashion designs to celebrate and show pride for a particular city.
Sectors Adopting This
- Athletic Footwear
- Opportunity for athletic footwear brands to create themed sneakers for various sports events and competitions.
- Fashion Design
- Collaboration between fashion brands and local artists/designers can lead to innovative and eye-catching designs.
- Tourism and Souvenirs
- City-themed fashion can serve as popular and unique souvenirs for tourists to commemorate their visit.
