These October 2017 makeup trends feature a range of products and promotional campaigns that aim to show consumers why a particular brand is worth investing in, in an industry that's constantly saturated with new products.
Perhaps the most popular recent release is Rihanna's Fenty Beauty collection, which focuses on makeup. Included in the collection is a primer, a total of 40 different shades of foundation, highlighters that complement all skin tones, blotting papers, a finishing powder, brushes, and a versatile lip gloss. As the popstar ensures that all skin tones are covered in the collection, Fenty Beauty sets an example for other brands -- many of which haven't made products for women of color a priority in the past.
Also included in these October 2017 makeup trends is the sweat-resistant setting powder from Supergoop! that contains 45 SPF coverage. As the product sets one's makeup into place, prevents unwanted shine, and protects from the harmful rays of the sun – it makes for the ideal all-in-one product to complete a look with.
Top 30 Makeup Trends in October
From Mature Beauty Vloggers to Month-Long Cosmetic Campaigns:
Riley von Niessen — Oct 29, 2017 — Fashion
30
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
29
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
28
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
27
Makeup Brand Music Videos
This Milk Makeup Music Video Introduces the Brand's Theme Song
26
Collaborative Planetary Highlighters
Jefree Star and Manny MUA's New Skin Frost Shade is 'Uranus'
25
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
24
Toy-Like Makeup Palettes
Lime Crime's 'Pocket Candy' Collection Has Polly Pocket-Style Packaging
23
Versatile 15-Shade Makeup Palettes
These New Natasha Denona Eye Shadows Range from Bold to Neutral
22
Customizable Serum Collections
Skin Inc Offers Custom Serum Cocktails for the Skin
21
Pigmented Marker-Inspired Lipsticks
Pinkie Swear's 'Clip Paints' Apply with a Cream-Matte Finish
20
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
19
User-Focused Makeup Apps
NYX Cosmetics' Makeup Crew App Pulls User-Generated Content
18
Low-Price Lipstick Collections
Bobbi Brown's Crushed Lip Color Introduces a New Affordable Range
17
Anime-Inspired Powder Pearls
The Pretty Guardians Color Powder Was Inspired by Sailor Moon
16
Budget-Friendly Retailer Cosmetics
The All-New ASOS Makeup Collection Includes Items Under $20
15
Mini Mascara Kits
CoverGirl's 'Mix, Match Play Mascara Kit' Combines Formulas and Brush Shapes
14
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
13
Tone-Based Self-Tanners
Le Tan's 'Uber Dark' Range Offers Colored Bases for Different Skin Tones
12
Caffeine-Infused Nail Polish
Nails Inc. Launched the World's First Coffee Nail Polish Collection
11
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
10
Moisturizing Matcha Sticks
Cocokind Collective's All-Over Moisture Stick Rejuvenates Dry Spots
9
Grown-Up Lip Gloss Collections
Mented is Now Introducing 'Gloss For Grown Ups'
8
Cream-to-Powder Highlighting Sticks
First Aid Beauty's New Multi Stick Gives Skin a Natural Glow
7
Bubbling Lip Masks
The Unpa Bubi Bubi Lip Mask Moisturizes Lips and Removes Dead Skin Cells
6
Blurring Compact Skin Balms
The Perricone MD Instant Blur Compact Was Designed for Oily Skin
5
Fruit-Based Lip Balms
FRUU's Sustainable Lip Balms are Made from Discarded Fruit
4
Mature Beauty Vloggers
'Korea Grandma' is a 71-Year-Old YouTube Sensation Who Shares Beauty Tips
3
$10 Cosmetic Collections
Boohoo's Debut Beauty Product Line Emphasizes Affordability
2
Brush-On Protective Powders
Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection
1
Rosehip-Infused Blush Palettes
Found's Baked Illuminating Blush Includes Anti-Aging Rosehip Oil
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Hybrid SPF Skin Tints
Supergoop!'s Protec(tint) SPF 50 Debuted on the Sandy Liang FW24 Runway
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Skincare-Inspired Foundations
CoverGirl Simply Ageless Skin Perfector Essence Foundation is Potent
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
One-Swipe Corrector Sticks
NYX's Fix Sticks Support Color Correcting, Concealing and Brightening
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Multi-Use Concealer Pens
The Studio Fix Every-Wear All-Over Face Pen Delivers Touch Ups on the Go
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Glow-Boosting Cosmetic Ranges
NARS Cosmetics' Afterglow Range Includes a Lipstick and a Blush
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Fall-Ready Matte Lip Products
NARS Introduces Two New Powermatte Lip Products
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Pimple Concealing Skincare Products
Fenty Skin's New Blemish Defeat’r Can Be Worn Under Makeup
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gemstone-Inspired Marbled Lipsticks
The Marble Color Lipstick Adds Color & Skincare with a Swipe
Skin Booster Foundations
The HD Skin Hydra Glow Foundation is Likened to a Sheet Mask
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Multi-Use Touch-Up Powders
This Madison Reed Powder Kit Instantly Refreshes Roots & Brows
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Whipped Liquid Lipsticks
Fenty Beauty’s New Icon Velvet Liquid Lipstick Comes in Five Shades
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Botanical Lip Treatments
Tata Harper's Anti-Aging Lip Treatment Fuses Balm & Lipstick Benefits
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Creamy Highlighter Shade Expansions
MILK MAKEUP Adds 3 New Shades to Its Cream Highlighter Stick
CBD-Infused Setting Sprays
'Dont Sweat It' Locks Down Makeup & Hydrates and Nourishes Skin
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Longwearing Skincare Foundations
r.e.m. beauty's sweetener foundation is a Skincare-Color Hybrid
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Everyday Cream-to-Powder Eyeshadows
Merit's Solo Shadow's Simplicity Makes It Supremely Wearable
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Skin-Friendly Priming Sunscreens
e.l.f.'s Suntouchable! Whoa Glow Spf 30 Launches on July 16th
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Mess-Free Skin Tint Sticks
The Fenty Beauty Eaze Drop Blur + Smooth Tint Stick is Easy to Swipe
Ultra-Femme Pink Lipsticks
Fenty Beauty Debuts a 'Pink Limo' Scene' Liquid Lipstick Shade
Solstice-Inspired Cosmetic Collections
Elate Beauty Launched the Solstice Collection on June 21st
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
One-Swipe Eyeshadow Sticks
Shadowstix Longwear Eyeshadow Sticks Deliver Easy, Precise Control
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Shade-Finding Foundation Sets
Haus Labs' At-Home Discovery Sets Help Shoppers Find Their Shade
Cafe-Inspired Cosmetics Collections
The Tree Hut Café Collection Has a Range of Fall Themes
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Protective Hydrating Lipsticks
Supergoop!'s Lipshade Delivers a Color Pop & Mineral SPF Protection
Plumping Hydration Lip Glosses
Huda Beauty Faux Filler Extra Shine Lip Gloss Comes in Seven Colors
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Plumping Primer Creams
The Skin-Plumping Line Smoothing Perfecting Cream is a Skincare First
Elegant Pressed Finishing Powders
Michelle Phan & Em Cosmetics Debut Portrait Mode Setting Powder
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
Color-Changing Lip Glosses
Colourpop Created a Transformative Gloss in a Unique Hue
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Affordable Pressed Powders
Annabelle’s Perfect Matte Pressed Powder is Effective and Compact
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Color-Changing Blushes
Dior Backstage Rosy Glow Blush Features Color Reviver Technology
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Hydrating Longwear Concealers
Fenty Beauty's We’re Even is Brightening, Balancing and Depuffing
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Multi-Purpose Skin-Perfecting Powders
NARS Introduces the Soft Matte Advanced Perfecting Powder
Color-Changing Plumping Balms
Tarte Cosmetics' Maracuja Juicy Shift Creates a Custom Pink Shade
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Hydrating Longwear Foundations
This Fenty Beauty Foundation Pairs Plum and Papyrus Leaf Extracts
Bold Spidery Mascaras
Bakeup's Tarantulash Creates Statement-Making Signature Looks
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
SPF Balm Sticks
Naked Sundays' SPF50 Glow Balms are Protective Sheer Makeup Sticks
Color-Correcting Finishing Powders
This Make Up Forever Powder Evens Out & Revives the Complexion
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Lightweight Coverage Cosmetics
Danessa Myrick Beauty Expands Shade Ranges in Two Products
Pearlescent Serum Foundations
The Studio Radiance Serum-Powered Foundation is Skin-Caring
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Fall-Focused Nail Polishes
These Deborah Lippmann Nail Polishes Come in Two Fall-Themed Ranges
Protective Priming Compacts
Skinbetter's Tone Smart SPF 68 Compact Delivers Coverage on the Go
Functional Makeup Bundles
Piper Blue Organic Makeup Boasts the Tri-Power Bundle
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Nourishing Skin-Focused Foundations
about-face's The Performer is Available in 45 Shades