Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
Laura McQuarrie — April 17, 2025 — Pop Culture
References: notbeauty & glamourmagazine
With countless celebrity beauty brands flooding the market, Not Beauty by SZA stands out for its functional, feel-good, and long-lasting formulas. “There was nothing that existed that did that much for me and also made me feel moisturised,” SZA shared in a statement, "Not Beauty wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date.”
SZA is introducing Not Beauty to fans and beauty lovers with a trio of vegan, cruelty-free lip glosses that have been in development for years. Uniquely, the hard-working, plumping and moisturizing Flesh, Strawberry Jelly, and Quartz shades come in wood-textured packaging.
Soon, Not Beauty’s lineup will expand to include lip stains, liners, and creams for replicating SZA's signature layered lip look.
SZA is introducing Not Beauty to fans and beauty lovers with a trio of vegan, cruelty-free lip glosses that have been in development for years. Uniquely, the hard-working, plumping and moisturizing Flesh, Strawberry Jelly, and Quartz shades come in wood-textured packaging.
Soon, Not Beauty’s lineup will expand to include lip stains, liners, and creams for replicating SZA's signature layered lip look.
Trend Themes
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Vegan Beauty Products — The rise of vegan beauty products highlights the demand for cruelty-free solutions that deliver on performance without compromising ethics.
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Celebrity Beauty Brands — Celebrity-owned beauty brands are leveraging personal narratives to create authentic connections with consumers seeking products that fulfill specific personal needs.
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Long-lasting Cosmetic Formulas — There is a growing expectation for long-lasting cosmetic formulas that can withstand the rigors of daily life, offering sustained wear without requiring frequent reapplications.
Industry Implications
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Cosmetics Industry — The cosmetics industry is innovating with formulations that meld fashion with function, prioritizing longevity and user experience across product lines.
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Vegan Personal Care — Vegan personal care has become a burgeoning industry as consumers demand ethical considerations alongside effective beauty solutions.
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Sustainable Packaging — In sustainable packaging, innovations like wood-textured designs present opportunities to attract eco-conscious consumers looking for aesthetically pleasing beauty products.
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