Crayon-Style Hybrid Makeup Products

Thrive Causemetics Boasts the Two-In-One Lipstick + Liner

Thrive Causemetics has introduced the EmpowerShine Two-In-One Lipstick + Liner — a crayon-style product that combines the functions of a satin cream lipstick and a lip liner into a single, twist-up format.

Thrive Causemetics' EmpowerShine Two-In-One Lipstick + Liner formulation includes a proprietary Line-Refine Hydrating Complex, hyaluronic acid microspheres that absorb over 1,000 times their weight in water to smooth fine lines and add volume, and vitamin E as an antioxidant. Clinical testing indicates the product provides 12 hours of hydration, all-day wear, and resistance to smudging, while delivering a high-shine, feather-free finish with a comfortable satin feel.

For consumers who value social impact alongside performance, Thrive Causemetics operates on a one-for-one giving model — each purchase contributes to donations to more than 700 partner organizations supporting cancer patients, homeless individuals, domestic abuse survivors, veterans, and marginalized youth.

Image Credit: Thrive Causemetics

SCORE
9.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 90%
Freshness 92%

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