Pop culture and entertainment are a huge focus of the top October 2015 publicity stunt ideas. With the release of many new insalments from favorite franchises, brands are capitalizing on the excitement. This is most apparent in the release of the limited edition Pepsi Perfect bottles, which coincide with the launch of Back to the Future II. Similarly, Starbucks launched a set of galactic Frappuccinos inspired by Star Wars only on Force Friday.
In the theme of movies, TV and streaming entertainment, one of the most outrageous stunts is the Catch-Up Grant from Samsung. Over the course of 100 days, a single participant will be able to binge watch their favorite shows from the peace and quiet of a monastery—the best part of all is that the participant will be compensated for their time spent away from the real world.
Top 30 Publicity Stunt Trends in October
30
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses
29
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin
28
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
27
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
26
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
25
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
24
Sci-Fi Coffee Drinks
These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
23
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
22
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
21
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
20
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
19
Volcanic Hot Tubs
This Hot Tub Design at Tough Mudder Advertises Mineral Water Brand Volvic
18
Democratized Couture Guest Lists
The First Givenchy New York Show Opened Up the Guest List
17
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
16
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
15
Pumpkin-Themed Coffee Protests
Nabob is Staging a Cheeky Protest for International Coffee Day
14
Collaborative Beauty Boxes
Birchbox' Collaborative Marketing Campaign Drives Visits to Selfridges
13
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
12
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
11
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
10
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
9
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
8
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
7
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
6
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
5
Futuristic Film Beverages
These 'Pepsi Perfect' Bottles Celebrate Back to the Future II
4
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
3
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
2
Pizza-Promoting Gaming Networks
The Legends of Gaming Channel is Sponsored by Pizza Hut
1
Soapy Bus Tickets
These Public Transportation Tickets Can Also Be Used to Wash Hands
Related Ideas
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Carefree Rocker Editorials
Design Scene's 'Spirit of Now' Image Series Highlights Bold Styles
Imaginative Food Comics
This Series of Illustrations Shows Food Items Leading Ordinary Lives
Celebrity Gym Rat Editorials
Cosmopolitan Magazine's 'The Fighter' Story Features Justin Bieber
Pop-Up Flower Shops
This Artist Created a Conceptual Store Filled with Gorgeous Floral Displays
Bejeweled Runway Masks
The Givenchy’s Spring Runway Show Featured Romantic Lace Masks
Sci-Fi Vacation Photos
Artist Kyle Hagey Imagines Star Wars Characters Away on Holiday
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses
Airport Pod Hotels
These 'Napcab' Napping Pods Provide On-the-Go Accommodation for Travelers
Scenic Witch Editorials
T Magazine's 'Fashion's Dark Side' Story Highlights Edgy Couture
Elevated Sustainable Homes
This Elevated Eco House is a Practical Space That Reduces Waste
Incontinence Lingerie Lines
'Hi-Life' is a Line for People Suffering from Urinary Incontinence
Intergalactic Samurai Toys
These Star Wars Samurai Figurines Are Based on Sci-Fi Characters
Extreme Gaming Smartphones
The Acer Predator 6 was Specially Designed with Gamers in Mind
Sci-Fi Fantasy Drones
This High-Tech Star Wars Toy is Essentially a Millennium Falcon Drone
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
Time-Travelling Film Vehicles
This DeLorean Time Machine Replica is Fully Drivable and For Sale
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
Remixed Restaurant Packaging
Yael Weiser Remixes Traditional McDonald's Branding With Blue Hues
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Scar-Covering Tattoos
Flavia Carvalho Offers Victims of Domestic Abuse Free Tattoos to Cover Scars
Lavish Pop-Up Boutiques
Chanel Opens a New Temporary Store in Rome
Wind-Powered Bridges
This Bridge Will Soon Be Able to Generate Renewable Energy
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Promotional Artist Trailers
This Mobile Workspace Houses Artists Who Can't Afford Studio Space
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Hybrid Restaurant-Theaters
CineBistro Pairs Fine Food & Films for a Truly Entertaining Experience
Grand Chocolate-Inspired Hotels
The Kameha Grand Zurich Hotel Features a Sweet Interior
Academic Fast Food Ads
These McDonald's Ads Celebrate the School Season with Tasty Reminders
Smart Memory Spoons
Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
Intergalactic LEGO Toys
'The Force Awakens' LEGO Includes New Star Wars Characters
Humanized Cyborg Editorials
This Image Series Shows the Ordinary Lives of Star Wars Stormtroopers
Die-Cut Juice Labels
The Jamu Kitchen's Turmeric Juice Boasts Inner & Outer Beauty Benefits
Cold Coffee Juiceboxes
Minor Figures' Cold-Brewed Coffee is Sold in Portable Tetra Pack Boxes
Sleek Sci-Fi Pens
These Star Wars Pens Unleash Galactic Writing Skills
Interactive Movie Experiences
'Edible Cinema' Provides Snacks to Enhance the Sensory Experience
Mobile Audio Retailers
The HeadRoom Mobile Boutique is a Travelling Headphone Retailer
Sci-Fi Robotic Toys
Star Wars' 'BB-8' Droid Toy Can Drive, Patrol and Play Holographic Messages
Beauty Lifestyle Boxes
The 'Play! by Sephora' Makeup Subscriptions Come with Music & More
Avocado Breakfast Sandwiches
This Healthy English Muffin Sandwich Features Creamy Avocado
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
High-Contrast Cinema Projectors
A New Dutch Dolby Vision Theater is the World's Most Advanced
Wet-Haired Songstress Portraits
This Beyonce American Vogue Feature Celebrates Dynamic Glamour
Toast-Flavored Waters
This Bizarre Water Beverage is Designed to Taste Just Like Baked Bread
Holistic Airport Saunas
The Finnair Lounge at Helsinki Airport Boasts a Unisex Finnish Sauna
Cinema-Inspired Hideaways
The 'Box on a Rock' Home has Windows That Resemble a Movie Screen
Artisan Apple Spreads
This Recipe Instructs How to Make Healthy Apple Butter from Scratch
Drinkable Salad Beverages
SaladPower's Beverage Helps You Drink Your Vegetables
Cosmic Dine-In Restaurants
This Retro Diner Mimics the Design of a Drive-In Movie Theater
Modernist Soda Cans
These New Pepsi Cans Draw Inspiration from Famous Works of Abstract Art
Hand-Printed Burger Branding
This New Burger King Packaging Will be Launched in Eateries Worldwide
Portable Kitchen Campers
Plated's Kitchen on Wheels Advertises Its Meal Delivery Services
Herbal Citrus Sodas
This Pepsi Product in Japan Tastes Like Refreshing Lemon and Mint
Dynamic Smart TV Remotes
The New Apple TV Remote Features Touch and Voice Commands
Discarded Furniture Ads
Leon's Furniture Marketing Stunt Capitalizes on Monthly Moving Days
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
Cinema-Simulating Headsets
This VR Application Recreates the Movie Theater Experience at Home
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
Coffee-Juice Hybrids
'Coffee Juice' Blends Cold-Brewed Coffee with Blueberries and Cane Sugar
Yoga Jewelry Subscriptions
Yogi Surprise's Boxes Contain Handmade Accessories and Treasures
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
Multi-Sensory Cinemas
'The Feelies' Transforms Film Experiences with Virtual Reality
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
Human Wi-Fi Hotspots
O2 Provides Wi-Fi at the Beach with Human 'GuyFi' Hotspots
Small-Batch Coffee Roasters
This Company Specializes in making Naturally Flavored Coffee Drinks
Movie-Themed Board Games
Monopoly Announces the Release Date for its Back to the Future Version
Healthy Rockstar Ads
Assim Saude's Health Insurance Ads Feature Famous Music Icons
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
Gourmet Soup Mixes
Gourmet Bistro Soups Were Created with the Busy Young Professional in Mind
Multi-Sensory Cosmetic Displays
PERCH Interactive's Station Simplifies the Shopping Experience
Flyer Subscription Kits
JetBlue Teamed Up with Birchbox to Offer Flyers Goodies While Traveling
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
Apocalyptic Taxi Promotions
This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars
Festive Pumpkin Bagel Menus
Einstien Bros. Releases a Line of Fall Fare for the Change of Seasons
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
Sweet Lychee-Flavored Pies
This Unusual Fried Pie is Filled with Pieces of Tropical Fruit
Dairy Garden Pop-Ups
Onken's 'Urban Fruit Drove' Yogurt Promotion Features Dairy Treats on Trees
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
Holiday-Themed Coffee Creamers
These Baileys Coffee Creamers Give You a Taste of the Holidays
Cereal Milk Ice Creams
This Homemade No-Churn Frozen Treat is Made with Cinnamon Toast Crunch
Sandwich-Themed Porridge
This Strawberry and Peanut Butter Oatmeal Features Homemade Compote
Spy-Themed Subscription Boxes
The Birchbox Brand is Launching a Retro Spy Movie-Themed Package
Espresso-Infused Energy Drinks
This Hybrid Beverage Has as Much Caffeine as a Double Espresso
Palm Print Payment Services
This Online Banking Platform Uses Palm Vein Biometric Technology
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
Futuristic Auto Hoverboards (UPDATE)
The Lexus Hoverboard is Now a Reality for Fans & Tech Junkies
Cinematic Golf Carts
This Back to the Future DeLorean Golf Cart is Ready to Rock on the Green
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
Theater Video Games
These Terminator Genisys Screenings Treat Fans to Live Gaming Experiences
Friend-Finding Blimps
The Pepsi Max GPS Blimp Helps You Locate Your Lost Buddies
Fashion-Forward Emojis
These Custom Fashion Emojis Celebrate the Start of NYFW
Voice-Protected Banking Services
The Voice Biometric System Lets Consumers Use Verbal Passwords
Dairy-Free Pumpkin Coffees
This Seasonal Latte is Made with Almond Milk and Real Pumpkin
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
Fresh Fruit Side Dishes
This New Campaign Encourages Customers to Eat More Fruit
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
Sight-Impaired Cinemas
Zawya Creates a Cinema for the Enjoyment of the Blind & Visually Impaired
Dessert-Inspired Coffees
These Iced Coffee Drinks Come in a Variety of Sweet Flavors
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
Acid Attack Awareness Tutorials
'Beauty Tips by Reshma' Features Advice from an Acid Attack Victim
App-Based Health Movements
This Awareness Initiative Shows How a Calorie Counter App Can Help Diet
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
Fingerprint-Protected Passwords
'Crypta' Lets You Log In to Your Accounts with Your Fingerprint
Fingerprint-Based Banking Services
This App Uses Fingerprints to Verify a Customer's Identity
Intergalactic Car Chargers
This Star Wars-Inspired Car Charger Fuses Fandom with Functionality
Simplified Tax Apps
The 'Sensibill' App Takes the Stress Out of Doing Taxes
Hair Subscription Services
'Curlmix' is a Service is Designed Specifically for Curly Haired Girls
Savory Cinnamon Breakfasts
This Carl's Jr. Breakfast Sandwich Combines Sweet and Savory Flavors
Galactic Pixel Paper Murals
This Star Wars Artwork is Made Using Over 3,000 Post-It Notes
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
Donut Delivery Services
This Popular Chain is Set to Offer Delivery and Curbside Pickup
Remixed Burgers Menus
The #BigBurgerBash Encourages Consumers to Share Creations Via Social Media
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
Irish Fast Food Burgers
The McDonald's McMor Celebrates Celtic Cuisine and Culture
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
Victim-Supporting Coffee Shops
This Cafe Provides Jobs for Victims of Domestic Violence
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
Bacon-Wrapped French Toasts
These Miniature French Toast Pieces Feature a Deep Fried Meaty Twist
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
Replica Sci-Fi Sneakers
Back to the Future Fan Brad Fyfe Made His Own DIY Nike Mags
Ultra-Spicy Chicken Fries
This Dish is Seasoned with a Peppery Mix of Cayenne and Black Pepper
Fast Food Eraser Sets
These Office Supplies from Urban Outfitters Make Work More Fun
Patriotic Irish Burgers
This Limited-Edition Burger Features Local Beef and a Potato-Flaked Bun
Uplifting Rugby Player Ads
This Humorous Ad Shows England's Rugby Team Being Carried by Fans
Eyeprint-Based Banking Services
This Online Bank Allows Users to Log in with an Eye Scan
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
Nostalgic Sandwich Cookies
These Peanut Butter and Honey Biscuits are Inspired by Toast Toppings