Pop culture and entertainment are a huge focus of the top October 2015 publicity stunt ideas. With the release of many new insalments from favorite franchises, brands are capitalizing on the excitement. This is most apparent in the release of the limited edition Pepsi Perfect bottles, which coincide with the launch of Back to the Future II. Similarly, Starbucks launched a set of galactic Frappuccinos inspired by Star Wars only on Force Friday.
In the theme of movies, TV and streaming entertainment, one of the most outrageous stunts is the Catch-Up Grant from Samsung. Over the course of 100 days, a single participant will be able to binge watch their favorite shows from the peace and quiet of a monastery—the best part of all is that the participant will be compensated for their time spent away from the real world.
Top 30 Publicity Stunt Trends in October
30
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses
29
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin
28
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
27
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
26
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
25
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
24
Sci-Fi Coffee Drinks
These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
23
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
22
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
21
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
20
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
19
Volcanic Hot Tubs
This Hot Tub Design at Tough Mudder Advertises Mineral Water Brand Volvic
18
Democratized Couture Guest Lists
The First Givenchy New York Show Opened Up the Guest List
17
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
16
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
15
Pumpkin-Themed Coffee Protests
Nabob is Staging a Cheeky Protest for International Coffee Day
14
Collaborative Beauty Boxes
Birchbox' Collaborative Marketing Campaign Drives Visits to Selfridges
13
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
12
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
11
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
10
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
9
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
8
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
7
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
6
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
5
Futuristic Film Beverages
These 'Pepsi Perfect' Bottles Celebrate Back to the Future II
4
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
3
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
2
Pizza-Promoting Gaming Networks
The Legends of Gaming Channel is Sponsored by Pizza Hut
1
Soapy Bus Tickets
These Public Transportation Tickets Can Also Be Used to Wash Hands
Related Ideas
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Limited-Edition Sci-Fi Soda Cans
Coca-Cola Launches 'Coca-Cola x Star Wars: Refresh Your Galaxy'
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Throwback Festival Beverages
Starbucks' Unicorn Frappuccino is Back for Coachella 2026
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Movie-Themed Beverage Flavors
DRIPS by Pepsi Unveils Exclusive Wicked: For Good-Inspired Flavors
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Sci-Fi Fast Food Meals
KFC x Stranger Things Reimagines the Brand as Hawkins Fried Chicken
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Cultural Mullet Campaigns
Mcdonald’s McMullet Campaign Turns a Viral Joke into a Live Activation
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cinematic Cafe Beverage Collections
This Starbucks Campaign Celebrates The Devil Wears Prada 2
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Customizable Cafe Drink Menus
The Official Starbucks Secret Menu is Available on the Brand's App
Lemon-Lime Soda Campaigns
STARRY® Introduces its '100 Degrees, 100% Off' Campaign
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Sci-Fi Series Shopping Experiences
Stranger Things 5 at Target Invites Fans into Hawkins
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Streaming Series Snack Chips
PepsiCo and Netflix Partnered on Squid Game-Themed Snacks
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Complimentary Coffee Smoothie Promotions
Smoothie King Stars for Smoothies is for Starbucks Fans
Limited-Run QSR Releases
Weekly Wingstop Drops Share a Taste of Drop Culture
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
On-Pack Popcorn Streaming Promotions
Butterkist and Paramount+ Partnered to Offer Free Streaming
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Popcorn-Focused Cinema Campaigns
Cinemark is Running the Bring Your Own Bucket Campaign
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Cinematic Sci-Fi QSR Meals
The Burger King Star Wars Menu Features Food and Merch
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Sequential Streaming Ad Series
Ford Launches 'Every Ground Is Our Proving Ground'
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Thrill-Seeking Jet Ski Performances
Monster Energy Amplifies St. Patrick's Day Celebrations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Cinematic Martial Arts Promotions
Premier Foods and Sony Pictures Celebrate Karate Kid: Legends
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
80s-Style Telethon Campaigns
Doritos' Telethon for Hawkins Invites Stranger Things Fans to Call In
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Sci-Fi Film Burger Menus
The J.S. Burgers Cafe Back to the Future Menu Marks the 40th Anniversary
Cheesy Mayhem Campaigns
Cheetos Named Wednesday's Thing as Its New "Spokeshand"
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Anniversary-Celebrating Sweepstakes Campaigns
Swig Marks Its 16th Anniversary with a Sweepstakes
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Cheeky Prom-Inspired Contests
Duck Brand Hosts Its Annual Stuck at Prom Scholarship Contest
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year