The recent Givenchy New York City show marked the French fashion house's first after having made the switch from Paris Fashion Week. In a highly unconventional move, Riccardo Tisci made the decision to open up 410 seats at the outdoor spring show to the public. In order to attend, interested parties merely needed to become one of the first 410 individuals to correctly fill out the form on the Givenchy web page.
A move that breaks from tradition and subverts the typically inaccessible nature of couture shows, the decision by Riccardo and Givenchy is one points to the role that buying power outside of the traditional fashion market has played in reviving the brand.
The engaging inaugural Givenchy New York show was set along the Hudson River overlooking the water and featured performance art directed by Marina Abramovic.