Nabob Coffee is commemorating International Coffee Day with a pumpkin protest that's demanding a return to traditional coffee practices.
Part of Nabob's 'Respect the Bean' campaign, this tongue-in-cheek publicity stunt involves pumpkins on the streets of Toronto, Canada demanding to be spared the fate of turning into a pumpkin spiced product that seems to always invade the cultural zeitgeist every fall season.
The playful protest by Nabob asks coffee drinkers to "drink coffee, not pumpkins," and features a cart full of pumpkins voicing their opinions with a number of angrily humorous signs. Slogans like "I Am Not A Latte" and "I'd Rather Be Pie" make for a memorable International Coffee Day campaign that critics of the pumpkin-spiced coffee craze are sure to appreciate.
What's Driving This Trend
- Traditional Coffee Practices
- Exploring and promoting traditional coffee practices as a response to the popularization of pumpkin-spiced coffee.
- Protest Marketing
- Using playful and humorous protests as a marketing strategy to draw attention to a brand or cause.
- Cultural Zeitgeist Invasion
- Addressing the impact of trendy products, like pumpkin-spiced coffee, on the cultural zeitgeist.
Who This Affects Most
- Coffee Industry
- Finding opportunities to differentiate by focusing on traditional coffee practices rather than seasonal trends.
- Marketing and Advertising
- Exploring creative ways to use protests and publicity stunts as marketing tools.
- Food and Beverage
- Understanding the influence of trends on consumer preferences and finding ways to address them.
