Nabob is Staging a Cheeky Protest for International Coffee Day
David Ingram — September 29, 2015 — Marketing
References: nabob
Nabob Coffee is commemorating International Coffee Day with a pumpkin protest that's demanding a return to traditional coffee practices.
Part of Nabob's 'Respect the Bean' campaign, this tongue-in-cheek publicity stunt involves pumpkins on the streets of Toronto, Canada demanding to be spared the fate of turning into a pumpkin spiced product that seems to always invade the cultural zeitgeist every fall season.
The playful protest by Nabob asks coffee drinkers to "drink coffee, not pumpkins," and features a cart full of pumpkins voicing their opinions with a number of angrily humorous signs. Slogans like "I Am Not A Latte" and "I'd Rather Be Pie" make for a memorable International Coffee Day campaign that critics of the pumpkin-spiced coffee craze are sure to appreciate.
Part of Nabob's 'Respect the Bean' campaign, this tongue-in-cheek publicity stunt involves pumpkins on the streets of Toronto, Canada demanding to be spared the fate of turning into a pumpkin spiced product that seems to always invade the cultural zeitgeist every fall season.
The playful protest by Nabob asks coffee drinkers to "drink coffee, not pumpkins," and features a cart full of pumpkins voicing their opinions with a number of angrily humorous signs. Slogans like "I Am Not A Latte" and "I'd Rather Be Pie" make for a memorable International Coffee Day campaign that critics of the pumpkin-spiced coffee craze are sure to appreciate.
Trend Themes
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Traditional Coffee Practices — Exploring and promoting traditional coffee practices as a response to the popularization of pumpkin-spiced coffee.
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Protest Marketing — Using playful and humorous protests as a marketing strategy to draw attention to a brand or cause.
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Cultural Zeitgeist Invasion — Addressing the impact of trendy products, like pumpkin-spiced coffee, on the cultural zeitgeist.
Industry Implications
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Coffee Industry — Finding opportunities to differentiate by focusing on traditional coffee practices rather than seasonal trends.
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Marketing and Advertising — Exploring creative ways to use protests and publicity stunts as marketing tools.
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Food and Beverage — Understanding the influence of trends on consumer preferences and finding ways to address them.
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