Nabob Coffee is commemorating International Coffee Day with a pumpkin protest that's demanding a return to traditional coffee practices.
Part of Nabob's 'Respect the Bean' campaign, this tongue-in-cheek publicity stunt involves pumpkins on the streets of Toronto, Canada demanding to be spared the fate of turning into a pumpkin spiced product that seems to always invade the cultural zeitgeist every fall season.
The playful protest by Nabob asks coffee drinkers to "drink coffee, not pumpkins," and features a cart full of pumpkins voicing their opinions with a number of angrily humorous signs. Slogans like "I Am Not A Latte" and "I'd Rather Be Pie" make for a memorable International Coffee Day campaign that critics of the pumpkin-spiced coffee craze are sure to appreciate.
Nabob is Staging a Cheeky Protest for International Coffee Day
David Ingram — September 29, 2015 — Marketing