These Millennial luxury innovations range from exclusive pop star merchandise to healthy protein chocolates that let consumers indulge without the guilt that is traditionally associated with caloric sweets.
Choosing exclusivity over opulence, Millennials are drawn to services that make life easier and associate luxury with products that are limited in quantity rather than traditionally expensive or name-branded. A great example of this changing mindset is concert merchandise which is becoming a staple of luxury due to its limited release status and quantity. From Kanye West to Justin Bieber, celebrities' concert merchandise is not only selling out during performances but is also spawning signature pop-ups along with department store collaborations that are breaking revenue records.
Due to their busy work and social schedules, Millennials have also embraced a convenient kit lifestyle with curated subscriptions that target a variety of niche needs. Some standouts include bride-to-be beauty kits along with curated wellness boxes that feature fitness equipment and nutritious supplements that subscribers can sample before buying.
Similarly, Millennials are embracing mental health and spirituality, leading to the rising popularity of meditative experiences and niche retailers that specialize in products associated with astrology, witchcraft and healing practices.
64 Examples of Millennial Luxury
64
Artistic Chocolate Shops
Toronto's Chocolates x Brandon Olsen Serves Up Colorful Hand-Made Bonbons
63
Designer Retail Farmers Markets
The Club Monaco Farmers Market Previously Popped Up in Toronto
62
Members-Only Retail Stores
E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members
61
In-Home Greenhouses
Replantable's Nanofarm is an At-Home Agriculture Kit That Fits in a Kitchen
60
Transformative Luxury Bags
These Customizable Bags Can Be Shaped into Different Styles
59
Custom Wedding Dress Deliveries
Floravere Offers Luxury Tailored Wedding Gowns On Demand
58
Multi-Functional Condo Furniture
The 'CityHome' is Described as an "Apartment in a Box"
57
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
56
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
55
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
54
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
53
Artisanal Culinary Boutiques
This Swiss Specialty Food Store is Brimming with Quality Ingredients
52
Leather DIY Sandals
Pikkpack's Custom Shoe Kits are Stylish and Accessible to Create
51
Elite Coffee Capsules
Strauss Coffee Creates a New Line that is as Flavorful as the Product
50
Bespoke British Footwear
John Lobb's New Made-To-Order Service Offers Customized Shoes
49
Discreet Smart Wrist Watches
The Timex IQ+ Move Smartwatch Balances Between Analog and Digital
48
Gothic Footwear Boutiques
This Warsaw Store Boasts Church-Inspired Interior Architecture
47
Slim Stylish Activity Trackers
Fitbit's Newest Trackers are Functional and Fashionable
46
Curated Smart Home Kits
Mosaic's 'Smart Home in a Box' Delivers an Intelligent Abode
45
Modern Meditation Candles
Alchemy Apothecary Focuses on Mantras to Help Center People
44
Mail Order Orthodontics
SmileDirectClub Lets Users Order Professional Dental Gear from Home
43
Customized Nutrition Apps
STYR Uses Wearables to Collect Data for Nutritional Recommendations
42
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
41
AI Alarm Clocks
The Bonjour Alarm Clock Connects to IoT Devices to Wake Users Intelligetly
40
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
39
Luxury Dairy Collections
Arla's Newest Collection of Products is Upscale
38
Natural Home Fragrance Subscriptions
The Incense Box Delivers Scented Stick and Essential Oil Kits
37
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
36
Prison-Made Fashion Brands
The Brand 'Carcel' Helps to Empower Impoverished Women Around the World
35
Contact Lens Subscription Kits
The Optikal Service Delivers Everything Needed for Contact Care
34
Grocery Store Meal Kits
Whole Foods Will Now Sell Purple Carrot's Plant-Based Meal Kits in Stores
33
Holistic Health Monitors
The Withings Pulse Ox Tracks a Bevy of Vital Signs Comprehensively
32
Pet Exorcism Services
The 'D+ Kirishima' Pet Spa Offers an Unusual Spiritual Service
31
Cat Treat Subscription Boxes
The KitNipBox Provides Cat Owners with Feline-Friendly Treats
30
Luxurious Unisex Sweaters
These Sweaters Were Designed to Look Luxurious and Timeless
29
Upgraded Movie Theater Menus
Alamo Drafthouse Cinema Pairs Popular Films With Tasty Food and Beer
28
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
27
Athletic Subscription Boxes
The Good Luck Box is Fitted With Treats Geared Towards Avid Runners
26
Collaborative Blogger Wines
DESIGNLOVEFEST Created a White Summer Wine with Winc
25
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
24
AI-Enabled Gift Services
'ebo box' Uses Machine Learning Algorithms to Send Personal Gifts
23
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
22
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
21
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
20
Spiritual Centre Jewelry
The TinyOm Necklaces Offer Wearable Chakra Energy Reminders
19
Protein-Infused Chocolate Bars
'Cocoa Plus' Uses Simple Branding to Convey Its Message
18
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
17
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
16
Style Exploration Shopping Apps
'Lustr' Connects Consumers to Emerging Fashion Designers
15
AI Fashion-Fitting Systems
Body Labs Blue Uses AI and Machine Learning to Fit Garments
14
Bridal Beauty Subscriptions
Allure Partners with Brides Magazine to Offer Prestige Cosmetic Boxes
13
Contemporary Healing Shops
The HausWitch Store Offers Home Products that Promote Well Being
12
Loyalty Program Giveaways
Starbucks is Offering a Free Year of Gold Membership for a Limited Time
11
Musician-Booking Apps
'Encore' Connects Musicians Directly to Consumers for Event Booking
10
Phone-Based Suit Shops
'Difference' Specializes in Customization by Phone
9
Moisturizing Yoga Kits
Cuccio Somatology's Three-Piece Product Set Cares for Skin and Yoga Mats
8
Singer-Curated Pop-Ups
Justin Bieber is Launching a Purpose Tour Pop-Up Shop in New York City
7
Spiritual Seed Kits
Aquarian Soul's Black and White Sage Seeds are Sold in a Dual Set
6
Boutique Social Memberships
NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine
5
Gourmet Italian Meal Kits
The 'Gourmio' Food Delivery Service is Dedicated to Italian Cuisine
4
Vinyl Digital Music Services
'Vinylize.it' Turns SoundCloud Tracks into Vinyl Pressings
3
Energy-Cleansing Salon Treatments
Laura+Vanessa Offers a 'Crystal Cleanse Ritual' for Balance
2
Furniture Brand Credit Cards
The Wayfair Credit Card Collects Rewards at Five Different Stores
1
Daily Playlist Subscriptions
Apple Music's 'For You' Offers Curated Music Based on Taste
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Phygital Luxury Trunks
Louis Vuitton's Treasure Trunks Exist as NFTs & Bespoke Real-World Designs
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Bubblegum-Flavored Popsicles
Mars Chocolate Drinks and Treats Debuts the 'Hubba Bubba Ice Lolly'
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
Million-Dollar Bags
Louis Vuitton's Millionaire Speedy is an Exclusive Style with a High Price Tag
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Next-Generation Plant-Based Milk Campaigns
This Silk Nextmilk Campaign Boasts Plant-Based Diets
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
CBD Self-Care Brands
MeMeMe is a Gender-Neutral CBD Brand with a Focus on Gen Z
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Luxury Micro-Nutrient Creams
This New Product Builds on the Success of La Prairie’s Caviar Premier
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Ice Cream-Inspired Jewelry
The More is More Collection Was Inspired by Premium Ice Cream Bars
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Next-Gen Diamond Jewelry
MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Lifestyle-Conscious Cereal Products
These New Kellogg’s Special K Cereals Come in Three Varieties
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Vibrant Streetwear-Backed Accessories
Palace Unveils its New Collection of Accessories and Objects
Exclusive Vegan Lifestyle Sneakers
Reebok and Milk Makeup Unveil Apparel and Footwear Collection
Inclusive Cookie Partnerships
Mmmly Partnered with Odeko to Bring Inclusive Cookies to All
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Understated Ultra-Soft Blankets
The Blanket from Lifestyle Brand tuck Blends Elegance and Comfort
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Functional Vitamin-Infused Candies
Perfetti Van Melle is Tapping into a New Market
Christmas-Themed Home Goods
LMC Debuts a Festive Christmas Capsule Perfect for Waiting Out Santa
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Chocolate Tasting Subscription Boxes
The Cocolectic Chocolate Subscription Box Offers Sweet Treats