May 2017 personal care trends reveal one significant pattern – the infusion of "on-trend" ingredients into products that one might not expect.
The first example of this pattern is the Formula N°6 Natural Hair Treatment, which is an organic and vegan hair product that seeks to protect hair from environmental pollutants. The natural products in the hair care product function as a sort of "SPF for the hair," protecting it from harmful UV rays while keeping it moisturized and silky.
Another example is the 'All Fired Up' nail polish offered by the brand NAILS INC. The polish contains activated charcoal and seeks to protect those who wear it against toxins and pollutants. The brand also offers nail polishes that contain matcha, turmeric and kale.
Top 65 Personal Care Trends in May
63
Alternative Street Style Portraits
The Ones 2 Watch 'Feel It' Series Highlights Punk-Themed Looks
62
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
61
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
60
Regal Pizza Dance Dresses
The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest
59
Two-In-One Hand Sanitizers
OLIKA's 'Birdie' is a Spray Hand Sanitizer That Also Carries Wipes
58
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
57
Standalone Beauty Brand Boutiques
L'Oréal Opened Its First French Store During Paris Fashion Week
56
Tie-Dye Lip Art
Makeup Artists Have Been Revealing Unique Ways to Get the Festival-Ready Look
55
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
54
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
53
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
52
Emoji-Inspired Face Masks
Petite Amie's Face Mask Treatments are Inspired by Emojis
51
Coffee Bean Shampoos
Pure Body Naturals' Coffee Shampoo and Body Wash is Made with Arabica Beans
50
Nutritional Skincare Supplements
The OLLY Flawless Complexion Skincare Supplement is Balanced
49
Baby-Friendly Skincare Collections
This Naturology Range is Branded for Both 'Mum & Baby'
48
Anime-Inspired Cosmetics
This Tony Moly Collection is Branded with Iconic Pokemon Characters
47
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
46
Anti-Aging Vitamin Serums
MyChelle Dermaceuticals' Anti-Aging Serum Spotlights Vitamin C
45
Vitamin-Infused Foundations
The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them
44
Shampoo-Conditioner Sprays
Batiste's Two-in-One Dry Shampoo Spray Doubles as a Conditioner
43
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
42
Pediatrician-Tested Baby Cosmetics
The Baby Dove Care Cosmetics are Formulated for Infants
41
Travel-Ready Skincare Pouches
Tarte Cosmetics' Trio of Cleansing Products is Packed in a Pouch
40
Makeup Cleansing Oil Sticks
Makeup Removal is Convenient With Urban Decay's Cleansing Sticks
39
Astringent Skincare Products
Aesop's Skincare Trio Was Designed Specifically for Oily Skin
38
Overnight Beauty Serums
Beuti's Night Skincare Product Fights Aging and Inflammation
37
Fermented Beauty Products
107 ONEOSEVEN's Korean Skin Care Collection Includes Fermented Vinegar
36
Multipurpose Facial Sprays
Supergoop's Setting Spray Controls Oil, Sets Makeup and Protects
35
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
34
Detoxifying Charcoal Nail Polish
This Gray Nail Polish from NAILS INC Protects Against Toxins
33
Plant-Based Body Care Collections
Fresh Thyme's Products Have a 'Free From' Ingredient Policy
32
Natural Anti-Aging Lipsticks
The New Arbonne Lip Collection Includes Lipsticks, Liners and Glosses
31
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
30
Tropically Branded Makeup Collections
MAC's New 'Fruity Juicy' Line Features Bold Summery Artwork
29
Manga Princess-Inspired Highlighters
Tooth and Nail Cosmetics Launched Sailor Moon Highlighters
28
Treatment-Focused Corporate Offices
The Aesop France Offices are Open to the Public for Treatments
27
Office-Inspired Makeup Packs
This New Benefit Kit Was Made for Working Women on the Go
26
Coconut Oil Toothpastes
Jason's Simply Coconut Toothpaste is Inspired by Oil Pulling
25
Multi-Shade Blotting Powders
Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades
24
Energizing Coffee Body Scrubs
This Exfoliator from Simple Sugars Leaves Skin Feeling Silky Smooth
23
Long-Lasting Creamy Lip Liners
Kat Von D's Everlasting Lip Liner Comes in 30 Different Shades
22
Modern Mom-Inspired Lipsticks
The New Lime Crime Lipstick Kits are Called M$LF
21
Overnight Nail Treatments
This Superfood-Infused NAILS INC Product Nourishes Nails at Night
20
Caffeinated Bath Salts
Callyssee's Scented Bath Salts Boast the Aroma of Coffee Arabica
19
Refreshing Skincare Kits
Origins' New Limited-Edition Collection is Perfect for All Skin Types
18
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
17
Skin-Tightening Body Creams
Sol De Janeiro's Cream Aims to Improve Skin Imperfections
16
Rose Drinking Elixirs
Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water
15
Interchangeable Cosmetic Cases
The Renzoe Box Makeup Cases Intermix Different Brands
14
Colored Eye-Brightening Pencils
NYX's Eye Pencils Can Create Distinct but Subtle Makeup Looks
13
Adjustable Vanity Mirror Palettes
Pur Cosmetics' New Vanity Palettes are Perfect for Travel
12
SPF Hair Sprays
Baiser's Natural Hair Treatment Boasts Ingredients with Natural SPF
11
Nighttime Watermelon Masks
Pura Botanicals' Overnight Skin Treatment Boasts Watermelon Extract
10
Scented Eyeshadow Palettes
This Too Faced Eyeshadow Set Celebrates a Fun Food Pairing
9
Popstar Highlighter Launches
Rihanna Shared the News of Her Own Highlighter with Fenty Beauty
8
Medium Skin Tone Cosmetics
Stellar's Limitless Foundation is Made in 22 Medium Shades
7
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
6
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
5
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
4
Self-Tanning Face Wipes
Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin
3
Uplifting Beauty Rollers
Nurse Jamie's Massager Stimulates to Improve One's Complexion
2
Dewy Highlighting Gels
Marc Jacobs' Dew Drops Provide a Natural Glow to the Skin
1
Chocolatey Lip Scrubs
Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
Japanese-Inspired Beauty Products
IKI Skin Care Launches Six Transformative Products
Science-Backed Pet Care Lines
Welltayl Debuts Clean Beauty Standards for Pet Grooming
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
All-Around Fragrance Mists
Touchland’s Power Essence Body & Hair Fragrance Mist is Hydrating
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
SPF-Infused Skincare Products
Emma Lewisham Releases a New Suncare Collection with SPF 50
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Transparency-First SPF Lip Balms
Playface Connects with Gen Z by Establishing Trust
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Modern Ayurvedic-Inspired Beauty Companies
Indē Wild is Expanding to Sephora in the US
Scented Hair Treatment Lines
Sam Knight's New Product Nourishes Hair and Leaves a Lasting Scent
Clean Luxury Haircare Lines
Mela & Kera Offers Nature-Powered Formulas for All Hair Types
Bio-Based Anti-Aging Ingredients
ACTIVON Presents its Activonol Series at in-cosmetics Global 2026
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
Mexican-Inspired Body Rituals
Santu's Heritage-Based Body Care Boasts Locally Sourced Botanicals
Skin Longevity Systems
Timebeam Beauty Combines Multi-Benefit Skincare and Supplements
Performance Protective Haircare
The Cécred Protection Collection Supports Hair, Scalp & Extensions
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Sunlight-Reactive Nail Polishes
Chillhouse's Forever Wear Chill Paint Needs No Lamp for Curing
Whole-Family Beauty Collections
Old Navy Beauty Co. Shares Fun, Accessible Skincare & More
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Skincare Product Range Expansions
Paula’s Choice Expands with Four New Skincare Essentials
Next-Gen Plant-Powered Skincare
SUPPURU Fuses K-Beauty Techn & Clean, Vegan Ingredients for Gen Z
SPF-Primer Hybrids
U Beauty's Multimodal Sheer Mineral Sunscreen is Protective & Blurring
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Makeup-Friendly SPF Mists
Ultra Violette’s SPF Reapplication Mist Tops Up Protection on Demand
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Protective Hair Solutions
Aunt Jackie's Expands its Braid + Twist Collection with Three New Items
K-Beauty Haircare Brand Debuts
Daye Choi Has Announced the Launch of Narka
Hair Styling Line Expansions
Nexxus Styling Line Lands at Shoppers Drug Mart Locations Nationwide
Internationally Inspired Bodycare
The Native Global Flavors Collection Takes After Clean Treats
Premium Scalp Care Collections
ScalpCeuticals Pro Supports Repair at the Cellular Level
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Next-Gen UV Sunscreens
Neutrogena Explores New UV Filters to Improve Daily Sun Protection
UV Protection Developments
L'Oreal Research & Innovation Japan Unveils Self-Repairing UV Tech
Skin-Caring SPF Collections
SPOOGE Shares High-Performance, Derm-Developed Formulas
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Organic SPF Product Launches
COOLA Launches Two New Firming and Nourishing Products
Destination-Inspired Shampoos
SHAMPOOHOTEL Recreates Hotel-Quality Experiences at Home
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Skincare-Inspired Hair Color Kits
The Clairol ColorStrong Kit Nourishes Hair in Three Steps
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Canadian-Made In-House Body Care
Health Hut is a Toronto-Based Retailer Offering Spa Essentials
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Holistic Summer Beauty Rituals
Province Apothecary Boasts a Holistic Approach to Seasonal Skincare
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Model-Entrepreneur-Backed Beauty Brands
Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
NAD+ Supplement Solutions
Tru Niagen Launches the First NAD+ Solution for Skin, Hair, and Nails
Gentle Personal Care Collections
The Native Sensitive Series Has Simple, Hypoallergenic Fragrances
Hair Growth Supplement Expansions
Nutrafol Enters Ulta Beauty With Hair Health Solutions
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Hair Damage-Addressing Collections
Sally Beauty Expands Its Ion Collection with ion 24K
Portable Nail Balms
essences's JUICY NAIL Nail Balm Nourishes Nails on the Go
Y2K Weather-Report-Style Skincare Campaigns
JUNOCO Launches a 'Dry-Cuticle Season' Forecast Ad
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
Hair Care Concentrate Collections
The Hair Edit's Hair Care Concentrate Capsule is Powerful
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Performance Plant-Powered Bodycare
Nature of Things Delivers Luxe, Transparent Formulas
Glow-Boosting Skin Solutions
Nature’s Sunshine Debuts Two Holistic Health Products for Consumers
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Scalp Wellness Haircare
The Balance Collection by tgin Targets Common Scalp Concerns
Natural Actives Luxury Skincare
One Tribe Cosmetics are Made with Up to 98% Natural Ingredients
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Refillable Plant-Powered Skincare
Folie Helps Skincare Consumers Do More with Less
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Oncology-Safe Products
Naturopathica Expands Oncology Care Through Spa-Hospital Collaboration
Protective Skin-Brightening Cosmetics
Tanologist Super Shield Offers UV Protection and More
Premium Private Label Cosmetics
California Gold Nutrition BEAUTY from iHerb is High-Quality
Ultra-Concentrated Haircare
The Hair Edit's Hair Care Concentrates Prioritize Active Ingredients
Biocompatible Skincare Ranges
Naturium Debuts on Amazon Canada with Cult-Favorite Product Lineup
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Skincare-Like Body Capsules
Naturium Launches its New Body Care Line at Shoppers Drug Mart
Stain Removal Tooth Polishes
The Closeup White Now Range Was Co-Created with Gen Z Consumers
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Actress-Approved Skincare Boxes
The goop Detox Box Contains Gwyneth Paltrow’s Glow Essentials
Fiber-Sweetened Beauty Gummies
TopGum's Beauty-from-Within Gummies Apply Gummiceuticals Technology
Micro-Batch Spa Skincare Services
Natural Spa Factory Launched 'Sk:incredible' Private-Label Line
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Free-From Spring Nail Polishes
Sally Hansen Good. Kind. Pure. Enchanted Meadows Collection is Chic
All-Natural Youth Skincare
Just for Teens Makes Age-Safe Daily Skincare for a New Generation
Rich Functional Nail Polishes
Bio Sculpture Has Introduced The Deep Edit Collection
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Nude-Hued Nail Polishes
The Leighton Denny Nudes Collection Has Three Vegan-Friendly Hues
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Oral Care Range Expansions
Better & Better Introduces New Vitamin-Packed Toothpastes
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Curated At-Home Nail Kits
The Sally Hansen Nail Edit Helps to Recreate Salon-Quality Styles
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
2-in-1 Hair Perfumes
NEQI's Hair Perfumes Deliver Nourishment, Protection and Shine
Skin-Nourishing Sun Care Cosmetics
These New Hawaiian Tropic Products Come in Two Formulations
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Culinary Nail Polish Collections
The DND Yes Chef! Kits Pay Homage to the Heat of the Kitchen
Glow-Enhancing Sun Care Products
Australian Gold® Debut Three New Launches for the Warmer Months
Gemstone-Infused Care Products
Gem & Tonic's Skin and Hair Solutions Feature Quartz & More
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Grocer-Launched Vegan Skincare Products
Natural Grocers Has Expanded Its Private-Label Offerings
Protective Setting Sprays
ONE/SIZE's On ‘Til Dawn with SPF 28 Tops Up Sun Care with a Spritz
Spring-Inspired Nail Polish Kits
Beetles Gel Polish Debuts Its Taste of Spring 2026 Collection
Daily Skin-Enriching SPFs
Heaven Skincare Debuts Prism Protection, Offering Powerful Skin Benefits
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
Plant-Based Emollient Solutions
AAK Introduced AAK Personal Care Emollients
Hydrating Full-Body Treatments
The Pattern Beauty Body Collection Shares a Scrub, Wash & More
Enriching Beauty Care Products
Renpure Offers Nourishing Plant-Based Beauty Products
Precious Dental Polishes
Mahsa's Elevated Oral Care Creates Sensorial Daily Rituals
Professional Hair Spa Collections
Biolage Has Elevated Its Professional Haircare Line
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Exclusive Retailer Beauty Supplements
These New Nourished Products are Only at Holland & Barrett
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Dermatologist-Approved Botanical Nail Products
Kerassentials Expand Its Nail and Skin Health Line
Four-In-One Nail Polishes
Nails.INC Has Introduced a Groundbreaking Product — It’s Topless
Blurring Nail Treatments
ORLY Nail Retouch Swipes on for a "Your Nails, But Better" Finish
Curated Ingredient Filters
Thrive Market Adds Non-UPF Verified Filter