May 2017 personal care trends reveal one significant pattern – the infusion of "on-trend" ingredients into products that one might not expect.
The first example of this pattern is the Formula N°6 Natural Hair Treatment, which is an organic and vegan hair product that seeks to protect hair from environmental pollutants. The natural products in the hair care product function as a sort of "SPF for the hair," protecting it from harmful UV rays while keeping it moisturized and silky.
Another example is the 'All Fired Up' nail polish offered by the brand NAILS INC. The polish contains activated charcoal and seeks to protect those who wear it against toxins and pollutants. The brand also offers nail polishes that contain matcha, turmeric and kale.
Top 65 Personal Care Trends in May
63
Alternative Street Style Portraits
The Ones 2 Watch 'Feel It' Series Highlights Punk-Themed Looks
62
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
61
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
60
Regal Pizza Dance Dresses
The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest
59
Two-In-One Hand Sanitizers
OLIKA's 'Birdie' is a Spray Hand Sanitizer That Also Carries Wipes
58
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
57
Standalone Beauty Brand Boutiques
L'Oréal Opened Its First French Store During Paris Fashion Week
56
Tie-Dye Lip Art
Makeup Artists Have Been Revealing Unique Ways to Get the Festival-Ready Look
55
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
54
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
53
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
52
Emoji-Inspired Face Masks
Petite Amie's Face Mask Treatments are Inspired by Emojis
51
Coffee Bean Shampoos
Pure Body Naturals' Coffee Shampoo and Body Wash is Made with Arabica Beans
50
Nutritional Skincare Supplements
The OLLY Flawless Complexion Skincare Supplement is Balanced
49
Baby-Friendly Skincare Collections
This Naturology Range is Branded for Both 'Mum & Baby'
48
Anime-Inspired Cosmetics
This Tony Moly Collection is Branded with Iconic Pokemon Characters
47
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
46
Anti-Aging Vitamin Serums
MyChelle Dermaceuticals' Anti-Aging Serum Spotlights Vitamin C
45
Vitamin-Infused Foundations
The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them
44
Shampoo-Conditioner Sprays
Batiste's Two-in-One Dry Shampoo Spray Doubles as a Conditioner
43
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
42
Pediatrician-Tested Baby Cosmetics
The Baby Dove Care Cosmetics are Formulated for Infants
41
Travel-Ready Skincare Pouches
Tarte Cosmetics' Trio of Cleansing Products is Packed in a Pouch
40
Makeup Cleansing Oil Sticks
Makeup Removal is Convenient With Urban Decay's Cleansing Sticks
39
Astringent Skincare Products
Aesop's Skincare Trio Was Designed Specifically for Oily Skin
38
Overnight Beauty Serums
Beuti's Night Skincare Product Fights Aging and Inflammation
37
Fermented Beauty Products
107 ONEOSEVEN's Korean Skin Care Collection Includes Fermented Vinegar
36
Multipurpose Facial Sprays
Supergoop's Setting Spray Controls Oil, Sets Makeup and Protects
35
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
34
Detoxifying Charcoal Nail Polish
This Gray Nail Polish from NAILS INC Protects Against Toxins
33
Plant-Based Body Care Collections
Fresh Thyme's Products Have a 'Free From' Ingredient Policy
32
Natural Anti-Aging Lipsticks
The New Arbonne Lip Collection Includes Lipsticks, Liners and Glosses
31
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
30
Tropically Branded Makeup Collections
MAC's New 'Fruity Juicy' Line Features Bold Summery Artwork
29
Manga Princess-Inspired Highlighters
Tooth and Nail Cosmetics Launched Sailor Moon Highlighters
28
Treatment-Focused Corporate Offices
The Aesop France Offices are Open to the Public for Treatments
27
Office-Inspired Makeup Packs
This New Benefit Kit Was Made for Working Women on the Go
26
Coconut Oil Toothpastes
Jason's Simply Coconut Toothpaste is Inspired by Oil Pulling
25
Multi-Shade Blotting Powders
Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades
24
Energizing Coffee Body Scrubs
This Exfoliator from Simple Sugars Leaves Skin Feeling Silky Smooth
23
Long-Lasting Creamy Lip Liners
Kat Von D's Everlasting Lip Liner Comes in 30 Different Shades
22
Modern Mom-Inspired Lipsticks
The New Lime Crime Lipstick Kits are Called M$LF
21
Overnight Nail Treatments
This Superfood-Infused NAILS INC Product Nourishes Nails at Night
20
Caffeinated Bath Salts
Callyssee's Scented Bath Salts Boast the Aroma of Coffee Arabica
19
Refreshing Skincare Kits
Origins' New Limited-Edition Collection is Perfect for All Skin Types
18
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
17
Skin-Tightening Body Creams
Sol De Janeiro's Cream Aims to Improve Skin Imperfections
16
Rose Drinking Elixirs
Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water
15
Interchangeable Cosmetic Cases
The Renzoe Box Makeup Cases Intermix Different Brands
14
Colored Eye-Brightening Pencils
NYX's Eye Pencils Can Create Distinct but Subtle Makeup Looks
13
Adjustable Vanity Mirror Palettes
Pur Cosmetics' New Vanity Palettes are Perfect for Travel
12
SPF Hair Sprays
Baiser's Natural Hair Treatment Boasts Ingredients with Natural SPF
11
Nighttime Watermelon Masks
Pura Botanicals' Overnight Skin Treatment Boasts Watermelon Extract
10
Scented Eyeshadow Palettes
This Too Faced Eyeshadow Set Celebrates a Fun Food Pairing
9
Popstar Highlighter Launches
Rihanna Shared the News of Her Own Highlighter with Fenty Beauty
8
Medium Skin Tone Cosmetics
Stellar's Limitless Foundation is Made in 22 Medium Shades
7
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
6
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
5
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
4
Self-Tanning Face Wipes
Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin
3
Uplifting Beauty Rollers
Nurse Jamie's Massager Stimulates to Improve One's Complexion
2
Dewy Highlighting Gels
Marc Jacobs' Dew Drops Provide a Natural Glow to the Skin
1
Chocolatey Lip Scrubs
Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor
Related Ideas
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
Upcycled Fruit Skincare
'My Skin Feels' Repurposes Olive Oil, Ketchup & Mandarin Juice Waste
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Skin-Caring Anti-Dandruff Haircare
Kérastase's Symbiose Line Forms a Complete Scalp Care Routine
Oil-Free SPF Moisturizers
NUDESTIX Combines Protective Sunscreen with Nourishing Moisturizer
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Perfumed Skincare Products
SABON Launched an All-New Hand and Foot Care Collection
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Fauna-Inspired Spring Capsules
Pleasing Launches a New 'Pollinators' Nail Polish Collection
Invisible Sunscreen Oils
The Healthy Glow Invisible Sunscreen Oil is Antioxidant-Packed
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Disruptive Clean Beauty Brands
Polite Society Challenges the Idea That Clean Beauty is Boring
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Sustainable Nail Polish Collections
Mavala Unveils a Nail Polish Line from Natural Ingredients
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Protective Styling Product Bundles
JVN Releases Bring the Heat for the 2023 Holiday Season
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Botanical Sulfate-Free Haircare
Yves Rocher Launches Six New Haircare Lines for Every Hair Need
Nail Wellness Devices
StimuNail Strengthens Nail Health with Light, Heat and Massage
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Antioxidant-Packed Body Cleansers
The Superfood + Niacinamide Body Cleanser Uses Kale & Green Tea
Essential Oil-Infused Sunscreens
dōTERRA’s Sun Care System is Enhanced with Soothing Scents
Topical Skin Supplements
THE PILL Shares the Benefits of Skincare Layering in a Bottle
Superfood-Saturated Lotions
This Powerful Body Lotion is Steeped In Potent Natural Ingredients
Anti-Aging Skincare Formulas
Curology Releases Its Latest Personalized Preventative Aging Product
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Targeted Body Care Oils
Bushbalm's Soothing Body Care Oils Tackle Bumps, Ingrown Hair & More
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Bio-Based Hair Protectants
Solvay Debuts a New Product to Safeguard Hair from Heat Temperatures
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Plant-Based Nail Polishes
The 'Love by Essie' Nail Polishes Are Made With Sugarcane, Corn & Cotton
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Vegan-Friendly Tinted Sunscreens
ästhetik skincare organic tinted mineral sunscreen is SPF 50
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Supplement-Inspired Skincare Products
TrueYou Beauty From The Vitamin Shoppe Expands the Range
Vegan Gel Nails
Re:soil's Newest Nail Innovation Uses Plant-Derived Materials
At-Home Manicure Accessories
Sally Hansen Introduces Salon Effects Nail Accents
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Skincare-Infused Mousse
Tanologist’s Debuts Its Latest Innovation, the Self-Tan Tinted Mousse
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Plant-Derived Nail Polish Removers
Re:soil's Vegan Nail Polish Remover Has No Toxic Chemicals
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Hydrating Floral Brightening Serums
Botanic Pretti5 Fuses TCM with Western Tech
Country-Wide Cosmetic Chemical Bans
New Zealand is the First Country to Ban PFAS from Cosmetics
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Multi-Functional Daily Moisturizers
Dermalogica Boasts the Dynamic Skin Recovery SPF 50 Cream
Hawaiian Flowers-Inspired Beauty Collections
KAI Aims to Transform Bathing into a Luxurious Escape
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Sensorial Self-Care Collections
Hairitage's Bath and Body Collection is Enhanced by Aromatherapy
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Tranquil Nail-Nourishing Polishes
The Sally Hansen Color Therapy Bliss Collection Has Eight Shades
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
Multi-Functional Leave-In Sprays
The Colour Fanatic Leave-in Spray by Pureology is Versatile
Mix-and-Match SPF Serums
Naked Sundays' Cabana Glow is Protective, Illuminating & Bronzing
Non-Sticky Sun Protection
Nuxe Delicious Sun Spray SPF30 is Lightweight and Vegan-friendly
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Brightening Ingrown Sprays
SweetSpot Labs' Buff & Brighten Targets Razor Burn, Bumps & More
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Wellness Brand Expansions
Agent Nateur Partnered with a Specialty Nutritional Supplement Retailer
Broccoli-Infused Nail Polish Removers
PAX's Water-Based Nail Polish Remover is Nourishing
Farm-to-Skin Exfoliators
This Exfoliating Polish is Crafted From Organically Farmed Ingredients
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Natural Manicure Kits
The Bare Hands Dry Gloss Manicure Kit
Skincare-Influenced Body Washes
Naturium Body Wash now Comes in Two New Options
Comprehensive Beauty Support Supplements
Nature's Sunshine Offers a Hair, Skin, & Nails Supplement
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Indian Sun Care Lines
NIVEA SUN Launches a Variety of New Sun Care Products for Indian Consumers
Biodegradable Nail Polishes
Re:soil Nail Polishes are All-Natural and Water-Based
Nutrient-Infused Braiding Extensions
Nourie's Plant-Based Braiding Hair is Coated with Actives
Free-From Spring Nail Polishes
Sally Hansen Good.Kind.Pure. Fresh Bloom Comes in Six New Shades
Ginger-Powered Haircare Lines
The Body Shop's Ginger Haircare Range Promotes a Healthy Scalp
Nourishing Hair Health Supplements
Nouráge Hair + Wellness Promotes Hair, Skin & Nail Health
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Biodegradable Nail Tips
These Vegan Nail Tips Return Back to the Earth
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Plant-Powered Performance Haircare
GK Hair Shampoos and Conditioners are Now Vegan
Popsicle-Polish Crossover Collaborations
Daily Harvest Debuts the Pops and Matching Nail Polishes
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
SPF Balm Sticks
Naked Sundays' SPF50 Glow Balms are Protective Sheer Makeup Sticks
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
Luxe High-Active Skincare
The Secret Sauce Bottles the Benefits of a Celebrity Facial
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Fall-Focused Nail Polishes
These Deborah Lippmann Nail Polishes Come in Two Fall-Themed Ranges
Protective Priming Compacts
Skinbetter's Tone Smart SPF 68 Compact Delivers Coverage on the Go
Three-Minute Hair Masks
This Sisley-Paris Hair Care Mask Preserves Hair Color for Longer
Heat-Damaged Restoring Haircare Collections
Hot Tools Launches Its 'Protect & Style' Collection
Skin-Radiating Skincare Collections
Isle of Paradise Releases Its Brilliantly Bright Collection
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Vegan Hair-Conditioning Masks
Noughty's To the Rescue Treatment Mask Boosts Moisture
Vitamin C Toning Mists
Mad Hippie's Released a Powerful New Addition to Its Lineup