Tru Niagen has introduced a new NAD+ boosting supplement, marking the company's first venture into the beauty category. NAD+, known for its power in cellular health, is now being used to provide benefits to skin and hair products. The supplement is designed to be taken daily to support skin elasticity and hydration, while also prioritizing antioxidant protection.
Key ingredients include Niagen® to boost cellular energy and repair, hyaluronic acid for hydration, grape seed extract and vitamin E for antioxidant support, biotin for strengthening hair and nails, and astaxanthin to enhance elasticity and smoothness. Together, they deliver visible beauty benefits while supporting long-term cellular health.
The product is now available for consumers looking to prioritize their health and wellness.
Image Credit: Tru Niagen
What's Driving This Trend
- NAD+ Beauty Integration
- The use of NAD+ in beauty products highlights a growing trend of combining cellular health ingredients with skincare to improve overall beauty outcomes.
- Supplement-based Skincare
- Oral supplements targeting skin, hair, and nails showcase a shift in consumer preferences towards holistic health solutions that work from the inside out.
- Antioxidant-enriched Formulations
- The inclusion of antioxidants in beauty supplements underscores a trend focusing on preventative care and protection against environmental stressors.
Who This Affects Most
- Beauty and Personal Care
- The incorporation of scientific advancements like NAD+ into beauty products is blurring the lines between traditional skincare and health supplements.
- Nutraceuticals
- As beauty benefits become a new focus for nutraceuticals, the industry is expanding beyond traditional wellness to address aesthetic concerns through nutrition science.
- Anti-aging
- With innovations centered around cellular health and NAD+, the anti-aging industry is adopting new strategies to enhance longevity and maintain youthful vitality.
