Pantene has launched 'Sunkiss Glow,' a lightweight leave-in treatment spray that's formulated to protect hair from sun, salt and chlorine damage during summer. The Pantene Sunkiss Glow formula combines niacinamide, biotin and vitamin E in a Pro-Vitamin Complex that adds shine, controls frizz and reduces color fading on damp or dry hair of all hair types.
The spray strengthens hair from the inside out through its pro-vitamin B5 protein-bond-building and provides instant detangling and hydration without heavy buildup. It will be available at major retailers nationwide starting in May 2026.
Pantene signals that combining UV, salt and chlorine protection in a single lightweight spray can simplify a seasonal routine while addressing the cumulative damage caused by outdoor activities over time.
Image Credit: Pantene
What's Driving This Trend
- Multi-protection Formulations
- Combining UV, salt and chlorine defenses into a single spray reframes seasonal hair care by addressing cumulative environmental damage across activities.
- Lightweight Leave-in Treatments
- A focus on non-greasy, detangling spritzes signals consumer demand for products that deliver protection and hydration without buildup.
- Ingredient-driven Functional Beauty
- Formulations emphasizing niacinamide, biotin and pro-vitamin complexes shift perceptions of haircare toward measurable restorative and protective benefits.
Who This Affects Most
- Hair Care Retail
- Retail assortments that feature multifunctional summer sprays could change in-store merchandising toward season-specific protective solutions.
- Personal Care Manufacturing
- Manufacturers integrating UV filters, anti-chlorine actives and lightweight carriers may alter formulation pipelines and sourcing for multifunctional products.
- Travel-and-resort Amenities
- Resorts and pools incorporating complementary protective products into guest offerings could expand amenity expectations around sun-safe hair care.
