Diverse species of animals, from orca whales to house cats, are known to toy with their live prey once they've made the catch, so we should consider the March 2018 toy trends — and indeed, the existence of toys in general — a win for humanity's innate compassion.
Last month held the American International Toy Fair, the world's largest toy convention. It welcomes toy makers and brands from all corners, and it highlights both the best toys of today and some enticing concepts for the future. One of the most notable trends, both at the toy fair and over the past year or so at least, is the push for toys that are not only fun but also educational. In fact, STEMtrunk is a new service that lets parents rent new STEM toys on demand, giving kids access to a broad educational playscape.
Top 60 Toy Trends in March
60
Demure Hypnotic Desk Toys
The 'VORTECON' is Fun to Look at and Play with
59
Pimple-Simulating Toys
The 'Pop It Pal' Lets You Squeeze Artificial Blemishes
58
Four-in-One Sports Boards
Jakks Pacific's 'MorfBoard' Transforms into a Skateboard, Scooter & More
57
Interactive Programming Toys
The 'KicoBox' Helps Anyone Get Started with Coding
56
Wearable Plush Pets
Skyrocket's 'Pomsies' are Fuzzy, Portable and Interactive
55
Miniature Vintage Car Replicas
This Handcrafted Bentley Replica Looks Exactly Like the Original
54
Hungry Dinosaur Toys
Hasbro's FurReal Munchin' Rex Eats Plastic Broccoli and Cookie Toys
53
Palm-Sized Racer Drones
The UVify 'OOri' Micro Racing Drone Flies at Up to 60mph
52
Engaging Music Education Systems
The 'Soundbops' Music Building Blocks Encourage Creativity
51
Interactive STEM Education Storybooks
The Discover Wonders Talking Books are Fun to Use
50
Education 3D-Printing Pens
The 3Doodler Start STEM Kit Includes Educational Builds
49
Upside-Down House Playgrounds
This UK Play Park's Features are Dream-Based and Multicolored
48
Infinite Ammo Dart Guns
The Nerf N-Strike Elite Infinus Blaster Can be Continuously Reloaded
47
Car-Themed Lifestyle Collections
BMW Created a MINI Lifestyle Collection for Kids
46
Collectible Superhero Action Figures
Hasbro's New Action Figures are from Avengers: Infinity War
45
Musical Pod Toys
Fisher-Price's 'Think & Learn Rocktopus' Lets Kids Mix and Match Sounds
44
Aquatic Animal Plush Toys
BigStuffed's Plushies are Albino, Sizable and Handmade
43
Ultra-Realistic Puppy Toys
'Ricky the Trick-Lovin Pup' is a Highly Convincing Companion Toy
42
Large-Scale LEGO Superhero Sets
LEGO's Avengers: Infinity War Hulkbuster Set Has Over 1,000 Pieces
41
Digitized Mathematics Devices
The iBrain Digital Abacus Teaches Math, Coding and More
40
Pickle Jar Plush Toys
Etsy's plushoff Shop Offers a Range of Food-Inspired Toy Items
39
Educational Toy Rental Services
'STEMtrunk' Lets Parents Rent New STEM Toys for Their Young Ones
38
Touch-Responsive Board Games
'Blinks' is a Lit-Up Social Board Game That is Fit for Any Age Group
37
Kitchen Playset Pillows
Sago Mini's Pillow Toy is a Space-Saving Kitchen Playset Alternative
36
Comical Parrot Toys
Hasbro's 'Rock-a-too the Show Bird' Sings, Dances, Jokes and Imitates
35
Designer DIY Jewelry Kits
Make It Real Launched a Series of Juicy Couture Craft Jewelry Sets
34
Spell-Casting Wand Toys
JAKKS Pacific's Harry Potter Wands Recognize Movement to Cast Spells
33
Comedic Camera Candy Dispensers
#FR2 Created a New Candy Dispensing Disposable Camera
32
Relaunched Pocket Playsets
Mattel is Reintroducing Polly Pocket to Show Girls "Tiny is Mighty"
31
Wild West Board Games
The 'Deadwood 1876' Game is Suitable for Players Aged 13 and Up
30
Gesture-Controlled Air Toys
The SpinMaster Supernova Does Away with the Remote Control System
29
Suction Cup Teething Toys
POPPIES' Affordable Teether Toys Make the Process More Fun
28
Low-Tech Robotics Kits
Thames & Kosmos' Coding & Robotics Set Teaches without Mobile Devices
27
Robot Mascot Toys
SoftBank is Introducing a Robot Plush Toy Version of Pepper the Robot
26
Fidget-Friendly Writing Utensils
The 'Fidget Pen' Offers an Adult Way to Play During the Day
25
Inspiring Superhero Rag Dolls
La Loba Teaches Kids to Celebrate Being Different and Independent
24
Headworn Snacking Games
Hasbro's 'Chow Crown' Challenges Players to Eat from Spinning Forks
23
Ice Cream-Inspired Molding Toys
Play Visions' Color-Changing Floof Inspires a Sensory Experience
22
Cheating-Sanctioning Board Games
Hasbro Will Release a Monopoly Cheaters Edition This Autumn
21
Sushi-Building Children's Toys
Toyella Created a Skill-Developing Sushi Maki Puzzle Game for Kids
20
Kid-Friendly Cooking Sets
The MasterChef Junior Cooking Essentials Set Includes Three Recipe Cards
19
Intergalactic Cartoon Board Games
The Rick and Morty Edition Monopoly Game Celebrates the Series
18
Educational Dancing Robots
The New Kamigami Educational Robots Hope to Teach Basic Coding to Kids
17
Kid-Centric Screen-Free Music Players
Muuselabs' Jooki Presents a Screen-Free Alternative
16
Amateur Detective Card Games
'Noises At Night' Has Players Solving Mysteries in a Spooky House
15
Grooming Product RPG Add-ons
Old Spice Created a New Playable Class for 'Dungeons & Dragons'
14
Snack-Centric Pocket Games
Tactic Games' 'Let's Play' Includes 'Choco' and 'What's in the Fridge?'
13
Bubble-Blowing Trick Kits
'Slick Tricks' Teaches 16 Stunts That Can Be Done with Bubbles
12
Family-Friendly Card Games
'Relative Insanity' is a New Card Game Made for the Entire Family
11
Sushi-Themed Chalk Sets
Twee's Limited-Edition 'Sushi Sidewalk Chalk' Mimics Hand-Made Rolls
10
Intelligent Voice-Controlled Toys
CogniToys' 'Scout' is a Toy That Plays, Jokes and Chats
9
Powerful Electric Roller Skates
The Razor 'Turbo Jetts' are Suitable for Kids and Adults Alike
8
Smartphone-Powered Educational Robots
The 'Robobo' Helps Anyone Learn About Programming Robots
7
Remixed Color Card Games
Mattel's 'Dos' Introduces the Card Game Sequel to Uno
6
Magnetic Principle Board Games
The 'Snap Attack' Magnetic Board Game Requires a Keen Eye and Hand
5
Dessert-Themed Disney Toys
Imperial Toys' D-Lectables are Character-Inspired Confections
4
Candy-Flavored Bubbles
This Candylicious Bubbles Toy Set Includes a Solution That Can Be Eaten
3
AR Car Playsets
The Hot Wheels AR App is Bringing Modern Tech to Classic Kids' Toys
2
Cubic AR Toys
PleIQ Combines Tangible Cube Toys with Augmented Reality Interactions
1
Beauty Lab Toys
Thames & Kosmos' 'Creative Cosmetics Lab' Teaches Chemistry Through Beauty
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Marshmallow-Inspired Plush Collaborations
Peeps and Sanrio Join Forces on a Plush Collection
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Squeezable Dumpling Collectibles
The Mystery Squishy Dumpling is an In-Demand Viral Sensation
Digital Pet Dining Experiences
Kura Sushi USA and Bandai Namco Partnered for a Tamagotchi Range
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Playful Ai Companions
AI Bunny Turns Screen Time into Active Learning and Calm Engagement
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Weighted Plush Companions
Hugarounds Bring Calming Comfort to Kids During Stressful Transitions
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Beloved Plush Character Toys
Build-A-Bear Presents the New Collectible Sanrio Capsule
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Easter-Inspired Body Care Ranges
Lush Debuts Its Playful Seasonal Easter Lineup
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
QSR Plush Toy Offerings
Squishmallows Return to McDonald’s Happy Meal with a Digital Element
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Customizable Lunar Year Boxes
Tokyotreat Spotlights the Lunar New Year Goodies
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
3D Animal Gummies
Bazooka Brands Launches the Juicy Drop® Gummy Mystery Cube
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Expressive Plush Toys
Mood Bears Encourage All Ages to Talk About Their Feelings
Interactive AI-Connected Flower Toys
The FoloToy AI Sunflower Connects to ChatGPT 4 at CES 2026
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Animated Film Pop-Up Tours
MINISO and Disney's Zootopia 2 Launch 'Fun Fur Every You!'
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Shark-Themed Balloon Collections
PartyWoo Debuts the Baby Shark All-In-One Balloon Collection
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Hybrid Indoor Play Spaces
Jumpin' Jellybeans Expertly Merges Play with Wellness
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Iconic Toy Collection Expansions
Spin Master and Feld Motor Sports Continue Monster Jam® Collab
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Vending Machine Toys
Melissa & Doug's Wooden Vending Machine Play Set is Screen-Free
STEM Bath Bombs
Mr. Bubble's Galaxy Bath Bombs Teach Kids About the Solar System
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Prize-Winning Arcade Pop-Ups
GACHA & CATCH Features Interactive Capsule Toy & Claw Machines
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Iconic Customizable Plush Toys
Build-A-Bear x Hello Kitty and Friends Workshop Expands
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Audio-First Science Adventures
Tonies' Science Museum: Discovery Crew Immerses Kids in Story
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
Telemetric Narrative EdTech
Nimori Tales Tracks Effort-Based Behavior to Power AI Storytelling
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection
Limited-Edition Erotica Books
Toy Stories by Dame Blends Erotic Fiction With Sex Toy Reviews