These littering campaigns take unusual approaches in order to clear the streets and sidewalks of cigarette butts, plastic waste and other used products that only belong in the trash or in a recycling bin.
While some of these creative anti-littering campaigns run as prints in magazines, or outdoor ads that people will see while they're outside and tempted to litter, there are some stunts that take it to the next level by getting people to interact with them. Some great examples of this include machines that trade trash for some sort of reward, or musical ashtrays that invoke enough curiosity to ensure that cigarette buts end up in them rather than littered on the ground.
29 Creative Anti-Littering Campaigns
29
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
28
City-Beautifying Cigarettes
‘Cigg Seeds’ Makes Discarded Cigarette Butts Desirable
27
Dying Electronic Ads
These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
26
Food-Shaped Sack Ads
This Koroplast Bags Campaign Markets Tailor-Made Satchels
25
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
24
Trash Food Chain Ads
These Surfrider Ads Show Where Garbage in the Ocean Eventually Ends Up
23
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
22
Sassy Anti-Littering Campaigns
Live Green Toronto Reminds Us that Littering is Not a Good Look
21
Garbage Toilet Paper
The Tetra Pak Print Campaign Endorses Right Recycling
20
Ashtray-Planter Hybrids
Cindy by Mademoiselle Jean-Claude Turns Ash into Fertilizer
19
Working-Class Trash Cans
Jonathan Schäper Gives These Garbage Cans Service Industry Makeovers
18
Threatening Ad Campaigns
Legambiente PIM Warns You, "Everything You Throw Away Comes Back"
17
Garbage Giveaway Ads
Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
16
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
15
Revamped Rubbishvertising
Printed Garbage Bags 'Beautify Your City'
14
Plastic Product Campaigns
The PET Recycling Ads Show that 'Every Bottle Counts'
13
Disposable Garbage Bag Tents
Glad Tents are Perfect for Festival Fans
12
Recycling Lotteries
Reverse Vending Rewards Recyclers With the Chance to Win a Prize
11
Giant Cigarette Installations
Keep Britain Tidy's Littering Campaign Scales Up Cigarette Butts
10
Lively Litter Campaigns
The 'One Beach' Trash Mosaic Promotes Turning Garbage into Gold
9
Refurbished Recycled Ads
Creative Duo Shows the Stunning Transformation of Recycled Advertising
8
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
7
Canned Garbage Ads
The Ondazul NGO Campaign Discourages People from Littering in the Ocean
6
Supersized Trash Can Campaigns
Copenhagen’s Oversized Garbage Can Reminds Citizens to Clean
5
Recycling Bin Beer Dispensers
'Sol Beer' Showcases Strangers Exchanging Their Ties for Beers
4
Gargantuan Garbage Campaigns
The Vive Barranquilla Limpia Ads Illustrate the Harms of Littering
3
Camouflaged Litter Campaigns
The Johannesburg Zoo Ads Ask People to Stop Littering
2
Little Lamppost Receptacles
The Smartstreets-Smartbin Would Be Installed to Reduce Petty Litter
1
Corny Garbage Virals
The City of Toronto Gets Comedic with the 'We Want It' Ad Campaign
Related Ideas
Recycled Plastic Tiny Homes
Gary Bencheghib's Home in Bali is Made with 35,000 Plastic Bags
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Gamified Compost Bins
The Smart Palm Bin Awards Badges for Food Waste Reduction
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Chic Utilitarian Trash Cans
Carden 'The Twin' Trash Can Has a Dual-Bucket Design
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Transparent Waste-Filled Chairs
The 'No Waste Chair' by Kees Dekkers Puts Garbage in the Spotlight
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
Low-Value Plastic Recycling Methods
Ashaya Aims to Reuse Non-Recyclable Plastic Packaging
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Upcycled Plastic Bag-Made Chairs
Sungai Watch Creates the Ombak Chair from Plastic Bags
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Automated Anti-Odor Trash Cans
The ZitA SQUARE Has an Advanced Design and Aesthetic
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Recycled Material Lamp Designs
The 'Cozy Cleo' Lamp from EveryOtherDay is Eco-Friendly
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Marine Plastic Cleanup Initiatives
The Ocean Cleanup Interceptor 020 Will Be Deployed in Indonesia
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Vengeful Toilet Paper Campaigns
Who Gives a Crap Launched Its Flush Your Ex Toilet Paper Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Can-Based Cleaning Kits
Puracy's Clean Can Starter Kit Eliminates Single-Use Plastic
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Concentrated Recycled Container Cleaners
WildClean Eco-Friendly Cleaning Products are Toxin-Free
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Upcycled Tent Garments
Genette Dibsdall Designs the Maverick in Order to Curb Music Festival Waste
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Duck-Like Waste Robots
The Conceptual 'Qua' Waste Management Robot Keeps Cities Cleaner
Polluted Air-Created Pencils
Wunderman Thompson & Otrivin Create the Pollution Capture Pencils
Plastic Waste Artful Installations
Studio Karyn Lim Presents So Plast!c at SaloneSatellite
Tiny Washing Machines
Inventus Uses Coca Cola Cans to Create This Functional Washing Machine
Retailer E-Waste Disposal Programs
Staples Canada & eCycle Solutions are Redefining Tech Recycling
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Plastic-Reduced Handwash Bottles
PZ Cussons Taps Terracycle to Create Refillable Packaging
Reusable Wet Wipe Appliances
The Conceptual 'Re:clean' Reusable Tissue Cleaner is Sustainable
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Renewable Circular Trash Cans
Mill Offers a New Way of Circular Food with a Shrunken Technology
Recycling Home-Use Compactor
The Clear Drop Device Turns Plastic Bags into Recyclable Bricks
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Pet Store Recycling Initiatives
The Pet Supplies Plus Recycle Program Features TerraCycle
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Reusable Bag Retailer Programs
Closed Loop Partners is Managing a Reusable Bag Pilot for Retailers
Cookie Gifting Campaigns
Last Crumb Wants to End "Garbage Gifting" with #DestroyMediocrity
Haircare Take-Back Initiatives
Aveda's Take-Back Program and Refillable Pouches Help Reduce Waste
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
AI-Powered Plastic Collection
Aldi is Utilizing AI to Track Plastic Packaging from Customers
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Minimalist Gradient Glass Desks
The in.water Concept by Nicola Morelli is a Metaphor for Pollution
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
Curbside Waste Bags
TerraCycle Launches a New Zero Waste Bag for Hard-to-Recycle Waste Streams
Retail E-Waste Collectors
Best Buy Announced a Mail-In E-Waste Collection Option
Upcycled Cigarette Cushions
Code Effort Takes Old Cigarette Butts and Turns Them Into Toy Pillows
Rodent-Preventative Trash Bins
Group Project Designs a New BetterBin for New York City
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Industrial Wastewater Clean-Ups
Aquacycl Boasts Innovative Water-Cleaning Technology
Waste Tarp-Made Public Seating
The Membran Collective Joins the Urban Networks Project
Plastic-Free Compostable Sportswear
Community Clothing's Organic Athletic Uses Natural Materials
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Virtual Recycling Campaigns
Intel & Dell Let Animal Crossing Players Recycle Rusted Parts
Upcycled Plastic Construction Companies
'Kubik' Uses Plastic Waste as a Sustainable Material
Reverse Vending Machines
NatWest's Machine Helps Consumers Recycle Unwanted Plastic Cards
Reusable Classical Artwork Exhibitions
Recycling Beauty at Fondazione Prada is a Remarkable Study
Drop-Off Recycling Stations
SIG's Recycle for Good Program Encourages Waste Reduction
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
City-Wide Single-Use Plastic Bans
Hong Kong is Banning Single-Use Plastic Items
Pollution-Absorbing Murals
The Bruichladdich Distillery 'We Also Make Whisky' Mural is Progressive
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Sustainably Constructed Garbage Cans
Vipp's New Rubbish Bun is Made from Recycled Materials
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Clothing Recycling Services
Marine Layer and Trashie Lead Sustainable Fashion with New Initiative
Plastic Bottle-Made Christmas Trees
Caroline Chaptini Creates the a Sustainable Christmas tree
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Pod Recycling Programs
Aldi Joins Podback's Program Designed to Recycle Used Hot Drink Pods
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Reusable Cafe Packaging
SFU Reduces Waste with Tap to Reuse and Smart Return Bin Tech
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
AI-Backed Waste Sorters
Leduc Residents Will Now Receive Postcards with AI Green Cart Insights
Ethical Clothing Recycling Services
Retold Recycling Aims to Reduce Textile Waste
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Playful Camouflage Patterns
Kohler and Mossy Oak Partner for a Special Capsule
Litter-Reducing Bitcoin Progams
Swedish City Malmö Introduces a Buttcoin ‘Crypto’ Program
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Secure Card Recycling Systems
Mastercard and HSBC are Making the Card Industry More Sustainable
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Paper Packaging Recycle Stations
Co-cre8 Debuts the New Paper Cup Collection and Recycling Service
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Sustainable Chemical Refill Centers
The Friendly Chemical Co. Launches its New Refill Stations
Clog Takeback Programs
Crocs Introduces Innovative Retail Takeback Program for Sustainability
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Autumnally Scented Trash Bags
Cinnamon Pumpkin Spice Ultra Strong Trash Bags Keep Homes Fresh
Connected Smart Litter Boxes
The Els Pet Self-Cleaning Litter Box Links with a User-Friendly App
PET Tray Recycling Initiatives
Tesco Debuts the 'Tray 2 Tray' Recycling Initiative with Faerch
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
City Cleaning Campaigns
Patna Launches Mission Chakachak to Target Unauthorized Garbage Dumps