These littering campaigns take unusual approaches in order to clear the streets and sidewalks of cigarette butts, plastic waste and other used products that only belong in the trash or in a recycling bin.
While some of these creative anti-littering campaigns run as prints in magazines, or outdoor ads that people will see while they're outside and tempted to litter, there are some stunts that take it to the next level by getting people to interact with them. Some great examples of this include machines that trade trash for some sort of reward, or musical ashtrays that invoke enough curiosity to ensure that cigarette buts end up in them rather than littered on the ground.
29 Creative Anti-Littering Campaigns
29
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
28
City-Beautifying Cigarettes
‘Cigg Seeds’ Makes Discarded Cigarette Butts Desirable
27
Dying Electronic Ads
These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
26
Food-Shaped Sack Ads
This Koroplast Bags Campaign Markets Tailor-Made Satchels
25
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
24
Trash Food Chain Ads
These Surfrider Ads Show Where Garbage in the Ocean Eventually Ends Up
23
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
22
Sassy Anti-Littering Campaigns
Live Green Toronto Reminds Us that Littering is Not a Good Look
21
Garbage Toilet Paper
The Tetra Pak Print Campaign Endorses Right Recycling
20
Ashtray-Planter Hybrids
Cindy by Mademoiselle Jean-Claude Turns Ash into Fertilizer
19
Working-Class Trash Cans
Jonathan Schäper Gives These Garbage Cans Service Industry Makeovers
18
Threatening Ad Campaigns
Legambiente PIM Warns You, "Everything You Throw Away Comes Back"
17
Garbage Giveaway Ads
Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
16
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
15
Revamped Rubbishvertising
Printed Garbage Bags 'Beautify Your City'
14
Plastic Product Campaigns
The PET Recycling Ads Show that 'Every Bottle Counts'
13
Disposable Garbage Bag Tents
Glad Tents are Perfect for Festival Fans
12
Recycling Lotteries
Reverse Vending Rewards Recyclers With the Chance to Win a Prize
11
Giant Cigarette Installations
Keep Britain Tidy's Littering Campaign Scales Up Cigarette Butts
10
Lively Litter Campaigns
The 'One Beach' Trash Mosaic Promotes Turning Garbage into Gold
9
Refurbished Recycled Ads
Creative Duo Shows the Stunning Transformation of Recycled Advertising
8
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
7
Canned Garbage Ads
The Ondazul NGO Campaign Discourages People from Littering in the Ocean
6
Supersized Trash Can Campaigns
Copenhagen’s Oversized Garbage Can Reminds Citizens to Clean
5
Recycling Bin Beer Dispensers
'Sol Beer' Showcases Strangers Exchanging Their Ties for Beers
4
Gargantuan Garbage Campaigns
The Vive Barranquilla Limpia Ads Illustrate the Harms of Littering
3
Camouflaged Litter Campaigns
The Johannesburg Zoo Ads Ask People to Stop Littering
2
Little Lamppost Receptacles
The Smartstreets-Smartbin Would Be Installed to Reduce Petty Litter
1
Corny Garbage Virals
The City of Toronto Gets Comedic with the 'We Want It' Ad Campaign
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Waste-Activated Digital Trees
Petlibro's Lit By Sh*t Lights Up with Luma Smart Litter Box Use
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Intelligent Anti-Food Waste Systems
The 'FoodTusker' Reminds Users to Eat Leftovers
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
AI-Enabled Recycling Bins
SmartSort Bins Appropriately Dispose of Out-of-Home Waste
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Plastic Bottle Recycling Tools
The 'BottleLoom' Bottle Strip Cutter Transforms Plastic Waste
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Signal-Blocking Wrapper Campaigns
KitKat Break Mode Blocks Smartphone Signals Using Cage Tech
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Inner-Bottle Replacement Systems
Vanity Group’s Refillable Bottles and Pouches Reduce Waste
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
AI-Powered Recycling Systems
The Conceptual 'Binko' Recycling Machine Automates Sorting
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Plastic Reduction Concierges
The SodaStream Sustainability Concierge Helps to Cut Waste
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Unexpected Boundary-Pushing Chairs
Marco Segovia Presents the Atypical Chair Concept
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Cigarette Waste Hats
Olivia Gino Turned an Abundant Source of Litter into a Shearling-Style Hat
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Waste-Minimizing Household Cleaners
The Grove Co. Spring Collection Has a Special Launch Partner
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Collaborative Recycling Initiatives
National Mall Introduces a Comprehensive Recycling Program
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Durable Litter Boxes
The Litter Genie Platinum Pail is a Fresh Take on Litter Disposal
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Medicine Packaging Recycling Programs
Boots Blister Pack Recycling is Headed to Over 800 Stores
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
AI-Assisted Self-Cleaning Litter Boxes
homerunPET Spotlights Its CS106 Self-Cleaning Litter Box
3d-Printed Rubble Furniture
Inorganic Growth by Bentu Design Transforms Demolished Urban Villages
Kitchen Freshness Devices
The Febreze TRASH Odor Fighter Reduces Up to 99% of Trash Odors
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Utensil Waste Lighting
Fold Oslo Nytt Lys Capsule Shows How Light Can Emerge from Old Materials
Anti-Water Waste Cleaning Campaigns
The Ecover 'Waste No Space' Campaign Encourages Conservation
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Eco-Friendly Bread Packaging
Modern Milkman Debuted Compostable Bread Bags
Environmental Action Platforms
Clean Something For Nothing™ Helps Track And Scale Cleanup Efforts
E-Waste Take-Back Boxes
Trashie's Tech Take Back Box Responsibly Recycles Electronic Devices
Breakup Trash Trucks
Tinder's The Ex-press Disposal Truck Picks Up Unwanted Belongings
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Recyclable Scent Label Formats
Sampling Innovations Europe Introduced Scent Green® Label
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
In-Store Recycling Returns
Asda Launches a Podback Coffee-Pod Return Service
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Urban Debris-Crafted Portable Lamps
We+ Designs the Beautiful Remli Lamp Using Rubble and Debris
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Resealable Self-Standing Litter Bags
Catalyst Pet Enhances Its Sustainable Cat Litter Packaging
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Intelligent Odor-Free Litter Boxes
The Honiture PL01 Uses UV Light to Sanitize the Interior
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Household Recycling Pickup Services
The Modern Milkman Collections Service is for Toys and E-Waste
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Miniature Household Cleaners
The 5% Collection by Grove Co. Shares an Important Recycling Reminder
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Smokeless Fire Pit Initiatives
Breeo Debuts the Cash for Clunkers Trade-In Event
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Recycled Packaging Tray Upgrades
Mondelēz Introduced Recycled Trays Across European Brands
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Adorable Public Rubbish Bins
SWNA Created a Set of Rubbish Bins for Design Seoul 2.0
Student-Designed Reusable Bags
These Metcalfe’s Market Reusable Shopping Bags Celebrate the Earth
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Repurposed Election Materials
South Korea Transforms Election Banners into Sustainable Materials
AI-Powered Curbside Recycling
Tacoma Launches an AI Pilot to Improve Curbside Recycling Education
Cohesive Waste Management Systems
Caraway Home Debuts the Trash & Recycling Collection
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Slow Living-Focused Campaigns
The TurfMutt Foundation Frames Yards & Parks as Sanctuaries
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Biodegradable Scent-Free Refills
This Complete At-Home Refill Station Kit Eliminates Plastic Use
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Biodegradable Paper Ashtrays
Ekoroll Introduced the Paper Ashtray for Biodegradable Smoking
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Retail Recycling Reward Programs
Boots Offers Advantage Card Points for Recycling Drop-Offs
Modern Durable Trash Receptacles
Coated Outdoor Furniture Taunts Its 32-Gallon Trash Receptacle
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Sun-Drenched Furniture Installations
Corona Cero's Sun Tags Help Urban Workers Reenergize Outdoors
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Ceramic Waste Carafes
Sungai Carafe Transforms Bali’s River Waste into Restorative Pottery
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Public Hygiene Campaigns
Tsekmo Has Launched the Clean Bathroom Global Challenge
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square