'Sol Beer' Showcases Strangers Exchanging Their Ties for Beers

 - Mar 13, 2013
References: sol & great-ads.blogspot
Companies are always trying to create inventive ways of promoting their products, and a tie-recycling beer dispenser is surely one way to garner some attention.

The recycling bin is from the Sol beer company of Mexico. The bin is strategically placed beside other recycling bins, however the one difference is that this bin in particular is only for ties.

Strangers passing by are encouraged to insert their ties into the bin, which then results in the individual receiving a chopped portion of their tie along with a note attached stating, "Free Beer for a Free Spirit." This clever technique is a creative way to encourage people to let loose, and exchange their formal accessories for a pint of beer.