The PET Recycling ad campaign shows quite plainly that by being responsible, recycling citizens, we are not only helping the environment, but also helping ourselves. The products that can now be made using recycled plastic is plentiful and practical. From totes to jackets and more plastic bottles, the PET Recycling ad campaign proves that 'Every bottle counts,' as its tagline states.
Conceived and executed by Zurich-based ad agencies Spillmann, Felser and Leo Burnett, the PET Recycling ad campaign may not be telling us anything we don't already know, but it definitely emphasizes the importance of recycling while reminding us that we can benefit from it as well. The PET Recycling ad campaign was art directed by Dan Strasser and Roland Buob.
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