These Vive Barranquilla Limpia ads promote greener living using a visually stimulating statement.
The images are of small pieces of garbage made to look like they're looming over their surroundings. Created by Sonovista advertising, the ads are accompanied by the copy "There is no small garbage. Use trash cans."
People oftentimes believe that small items won't make a difference to the environment, but the Vive Barranquilla Limpia ads definitely illustrate the importance of how every piece of litter can make a significant difference.
Implications - With so many different harms being done to the planet every day, consumers are looking for ways to protect it as best as they can. Products that promote a greener lifestyle attract shoppers who want to decrease their carbon footprint. In order to increase their revenue, a company could come out with more environmentally sustainable items.