Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Ondazul NGO Campaign Discourages People from Littering in the Ocean

 - Aug 24, 2012
References: ibelieveinadv
The OndAzul NGO campaign brings to light the amount of garbage that can be found in the ocean. It reads, "Is it what you expect to find in the sea? Neither do the fishes." Since it is only natural for people to shudder at the thought of opening a can of fish only to discover something a lot less appetizing, it can only be the same for fishes who live in homes littered with trash.

Conceived and executed by Quê, an ad agency based in Brazil, the OndAzul NGO campaign appeals to people's sense of justice and weak stomachs. Art directed by Marcello Cruz and Dennis Sieber with creative direction by Eduardo Almeida, the OndAzul NGO campaign helps to deter them from throwing garbage into the ocean.