As the June 2017 food packaging trends reveal, summer holidays are a perfect time for rebranding efforts. Whether it is a reoccurring holiday like Memorial Day or a more momentous occasion such as Canada's sesquicentennial, brands are eager to give their products summer-friendly updates.
In the US, Memorial Day weekend often marks the unofficial start of summer, as well as the beginning of BBQ season. As a result, brands associated with BBQ season have been quick to give their products a patriotic makeover for the occasion. For instance, the packaging for Utz's Backyard Barbecue potato chips features an all-American motif complete with the colors of the US flag.
Up north, the June 2017 food packaging trends reveal that Canadian brands have been quick to capitalize on the country's 150th birthday celebrations. Some products to receive a read and white makeover include M&M's and Froot Loops.
Top 35 Food Packaging Ideas in June
From Organic Astronaut Desserts to Grill-Inspired Potato Chips:
Katherine Pendrill — Jun 25, 2017 — Lifestyle
35
Chip-Seasoning Containers
Twistd's Seasoned Potato Chips Encourage Mixing and Matching Flavors
34
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
33
Marbled Honey Labeling
The Jola Honey Collection Features a Variety of Infused Flavors
32
Salutational Condiment Branding
The Happycook Cooking Condiments are Friendly and Approachable
31
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
30
Flag-Inspired Candy Collections
The New 'Oh Canada' M&M's Include Red and White Candies
29
Breakfast Bowl Cereal Branding
The GFB Coconut Cashew Power Breakfast Oatmeal is Protein-Packed
28
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
27
Personified Chocolate Packaging
Luvit Cocoisms Gives Personality to Four Different Chocolate Types
26
Youthful Ice Cream Rebrands
Häagen-Dazs is Introducing a New, Millennial-Targeted Look
25
Individual Whey Protein Sachets
The whey’d Healthy Protein Powders Have a Designer Packaging
24
Offbeat Indian Spice Pouches
TIQLD's Playful Packaging Adds Personality to Classic Spice Mixes
23
Minimal Health Food Branding
The Power of Plant Natural Products Keep a Focus on Simplicity
22
Bean-to-Bar Cannabis Chocolates
These Serra & Woodblock Chocolates are Premium and Eco-Friendly
21
Plant-Based Protein Collections
Sojade Offers Products That Are Nutritious and Lactose-Free
20
Rolled Beef Packaging
Swedish Supermarket Chain Coop is Packing Its Ground Beef with Less Plastic
19
Naughty Cereal Branding
Cereal Motel is Making Cereal Branded for Adults
18
Clean-Label Cheese Products
Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products
17
Candy-Inspired Produce Wrappers
These Packages Present Fruits as Nature's Candy
16
Re-Branded Chocolate Packaging
Rocky Mountain Chocolate's Triangular Boxes are Visually Bold
15
Organic Astronaut Desserts
The Cosmik Freeze-Dried Ice Cream is Made Using Premium Ingredients
14
Refillable Trail Mix Tubes
Wyldsson is Offering a More Convenient Way to Consume Trail Mix
13
Illustrative Peruvian Chocolate Branding
Candela's Chocolates Showcase the Biodiversity of Peru
12
Grill-Inspired Potato Chips
Utz's Backyard Barbecue Potato Chips Take Cues from Summer Classics
11
Fruit Grain Snack Pouches
The Tree Top's Fruit & Grains Pouches are Blended for Picky Eaters
10
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
9
Whimsical Vintage Dessert Packaging
Wonder Scoop's Ice Cream Comes in Distinct Flavors
8
Wine-Accompanying Chocolates
These Chocolates are to Be Paired with Sandeman's Porto
7
Egg-Shaped Snack Sets
'Kinder Joy' Introduces a Reformatted Version of the Kinder Surprise
6
Premium See-Through Ham Branding
The EXTREM Sliced Ham Packaging Gives a Preview of the Goods
5
Juiced Apple Ice Pops
The Juicies Brand Offers Nutritious, Natural Ice Pops
4
Fan Deck-Themed Chocolates
Abanico Chocolat & Cadeaux Has New Products Inspired by Its Name
3
Giftable Snack Pouches
Truly Good Foods' 'Snack Treasures' Were Developed as Snack Gifts
2
Bold Bouillon Cube Branding
The BOU Bouillon Cubes are Modernly Packaged for Hip Consumers
1
Magical Breakfast Mix Branding
The ABRAKADABRA Pancake Flour Mixes Highlight Playful Simplicity
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Celebratory Sauce-Flavored Snack Chips
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Temperature-Activated Soda Cans
These New Pepsi Max Cans Change Color When Ready to Drink
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
Summer-Celebrating Chocolate Bars
The Cadbury Dairy Milk Summer Edition Bars Embrace Warm Weather
Patriotic Drink Carriers
The Target x Stanley Americana Collection is Ready for Memorial Day
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Limited-Time QSR Summer Menus
Starbucks' Summer Menu Revives Seasonal Favorites and Adds New Items
Free-From Potato Chips
Lay's Potato Chips Will Remove Artificial Flavors and Colors
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Summer-Inspired Chocolate Products
Hotel Chocolat Summer Desserts Boxed Selections are Indulgent
Olympic-Themed French Fry Pop-Ups
McCain will Host a Team Canada Pop-Up in Toronto
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Summer-Ready QSR Menus
Tim Hortons U.S. Debuts New Cold Drinks and Soccer-Themed Merch
Holiday-Flavored Snack Chips
These PepsiCo Christmas Snacks are Arriving in the UK
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Public Potato Chip Contests
Herr's Annonces Winners of 2026 Flavored by Philly: Taste the 250
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Premium French-Inspired Yogurts
La Fermière Debuts its Limited-Edition Summer Collection
Potato-Inspired Jackets
Aldi's Jacket Potato Jacket Pays Tribute to a Top-Selling Comfort Food
Glow-in-the-Dark Marshmallows
Jet-Puffed Jumbo Stars are Extra-Large & Come in Novelty Packaging
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Innovative Snack Launches
Utz Brands, Inc. Unveils a Variety of Products at the 2025 NACS Show
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Patriotic Sugar Branding
Domino Sugar and America250 Partnered to Celebrate the USA
Patriotic Blueberry Beverages
Welch's Sparkling Blueberry Launched in Commemorative Packaging
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Fruit-Forward Summertime QSR Menus
Wendy's Seasonal Menu Spotlights the Strawberry Salad
Anniversary-Honoring QSR Campaigns
The Jack in the Box 75th Anniversary Campaign Launches in 2026
Patriotic Social Good Crackers
Cheez-It and Townhouse Partnered with Operation Homefront
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Resealable Recyclable RTD Packaging
The Reef RTD is Now Being Offered in a Tetra Pak Container
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Unique Cannabis Packaging
Dogwalkers Launches a Twist on a Seasonal Staple with The Summer 6-Pack
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Celebratory American Food Products
General Mills America’s 250th Birthday Products are Patriotic
Spring-Themed Japanese Snack Boxes
Sakuraco Introduces the Summer in Hokkaido Box
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Snackable Pickle Pouches
Freestyle Snacks Launched Shelf-Stable Pickle Chips and Mini Pickles
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Pickled Fruit-Flavored Tortilla Chips
Late July Chamoy Tortilla Chips are Sweet, Tangy and Spicy
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Organized Fridge Contests
IKEA Canada's Fridge Refresh Contest Simplifies Food Storage
Snack-Inspired Pool Packs
The Garden Veggie Splash Pack Shares Playfully Shaped Summer Essentials
Patriotic Doughnut Collections
Pinkbox's New Collection Aims to Celebrate America’s 250th Birthday
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Beer-Themed Barbecue Snack Chips
The Latest Pringles x Miller Lite Chips Have a Patriotic Branding
Expansive Summer-Ready Baby Foods
Beech-Nut® Introduces Eight New Baby and Toddler Foods
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
Celebratory Summertime Tortilla Chips
Tostitos Summer Red Scoops are Colored with Beet Juice
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Celebratory Snacking Carrots
Bolthouse Fresh Foods Party Sticks are Ready for the Fourth of July
Parisian Flair Cafe Menus
The PAUL Bakery Summer Menu is Inspired by France
Summer-Ready QSR Loyalty Programs
Chipotle Mexican Grill Brings Back 'Summer of Extras'
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Limited Insulated Grocery Totes
The Summer Fun Mini by Trader Joe's Launched Nationwide
All-American Ice Creams
Kroger Launched Limited-Time Flavors Inspired by Iconic Moments
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Oversized Entertaining Snack Chips
Kettle Chips Party Bag is Arriving for the Festive Season
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Low-Cost Summertime Merchandise
The Dollar General Summer Collections are Arriving This Month
Playful Novelty Potato Products
These New Ore-Ida Tater Tots Come in Two Styles
Convenience-Focused Summer Salads
Gardencup Boasts New Offerings for the Summer
Edible Corporate Gift Ranges
These Chocolate Shipped Cookies Corporate Gifts are Here for Summer
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
High-Quality Beef Recipes
Pre Brands Celebrates National Beef Month with a Range of Recipes
Americana-Themed Dessert Ranges
FAT Brands Inc. Debuted These America's 250th Birthday Desserts
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Mexican Holiday-Inspired Packaging
Chef Merito Marks the Día De Los Muertos with New Packaging
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
State-Specific Food Kits
Goldbelly's Taste of America Food Boxes Explore Culinary History
Patriotic Troops-Supporting Snack Pies
MoonPie Patriotic Pies Support Sending Snacks to Troops
Celebratory American Avocado Branding
The Latest Avocado Branding from Calavo Growers is Patriotic
3D Potato Bites
Star-Shaped Pop Stars Snacks Deliver Multidimensional Flavor Experiences
Picnic-Ready Dessert Cups
Lola's Summer Cups Come in Three Sweet Flavors
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Backyard Cookout-Inspired Menus
Tender Greens Summer Menu Embraces Barbecue Classics
Expansive UK-Based QSR Menus
McDonald’s UK Unveils a Summer Menu with New Customizations
Italian-Themed Grocer Events
Busch's Passport to Italy Event is Running This Fall
Summertime Bakery Cafe Menus
The Paris Baguette Summer Menu Focuses on Strawberry and Pistachios
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Autumnal Barbecue-Inspired QSR Foods
The White Castle Fall Menu Offers Comforting Flavors
Street Corn Snack Packs
Taylor Farms Mexican Inspired Street Corn Snack Pack is Summery
Organic Potato Frozen Snacks
Folkland Foods Launches the Folkland Frozen Fries in Three Flavors
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
Seasonal Summer Foodservice Menus
The Delice de France 2026 Spring/Summer Catalogue Has 47 Items
Revived QSR Snack Wraps
McDonald’s Snack Wrap is Coming Back This Summer
Summery Mexican Cuisine Deals
Chipotle Summer of Extras is Arriving for Chipotle Rewards Members
Summer-Inspired Sandwich Wraps
These New Mr. Pickle’s Wraps Come in Three Recipes
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Easy Autumnal Baking Products
General Mills Debuted Several Seasonal Baking Products
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Warm Weather Cake Menus
Nothing Bundt Cakes Summer Menu Has New and Returning Favorites
Seasonal Americana Dessert Menus
The Nothing Bundt Cakes America 250 Range is Patriotic
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Summertime Stuffed Cookie Treats
The Great American Cookies Summer Range Features Two Flavors
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Limited-Edition US-Only Tomatoes
SUNSET® Flavor Bombs® Debuted Summertime Branding
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
BBQ Rib-Inspired Food Offerings
Pita Pit Fires Up Summer with a Limited-Edition BBQ Rib Pita Combo
Customizable Potato Snacks
Potatoes USA is Highlighting Fry Bags for National French Fry Day
Fruit Brand Grilling Campaigns
Fyffes Brighten Up Your BBQ Campaign is Launching This Month
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Tradition-Inspired Holiday Cooking Guides
Wyda Presents Techniques Across Five Cultural Traditions
Anniversary-Celebrating Cooler Companies
California Innovations Marks Its 40th Anniversary