Musical fast food tray liners from McDonald's and odor-detecting apps from Nivea are just a few of the most intriguing June 2016 mobile marketing ideas. While a mobile is essential to all of these examples of mobile marketing, interactions are sparked by everything from chatbots to physical posters and apps.
In order to showcase a few of its series, Netflix set up posters that are specifically meant to be used with Snapchat's face swap feature. Another standout Snapchat campaign comes from Wow Air, a budget airline that's looking to fly 'SnapTravelers' around the world, provided that they share their journeys on social media.
The newest updates to Facebook Messenger have turned it into a genius markeing platform, especially when AI chat bots are used. Burger King, Activision and Mic are already making the most of bots to drive engagement.
Top 25 Mobile Marketing Ideas in June
25
Social Media Portfolios
Art Director Castro Desroches Turned Instagram into a Showcase of His Work
24
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
23
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
22
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
21
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
20
Motivational Alarm Apps
The Rock Creates His Own Alarm Clock App with Personal Ringtones
19
Digital Tip Jars
TipCow Bridges the Gap Between Appreciative Music Fans and Artists
18
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
17
Real-Time Driving Games
In a Moving Car, 'Mr. Bear Driver' Teaches Kids to Follow Traffic Rules
16
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
15
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
14
Wallpaper Advertising Apps
The QuiltLife App Allows Consumers to Save Wallpapers and Get Discounts
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Multiple Angle Phone Videos
The Social movier App Lets Friends Collaborate on One Minute Videos
11
Mobile ATM Transactions
Android Pay Offers Card-Free Bank Services Using a Smartphone Device
10
Cashless Commerce Apps
The FTCash App Helps Small Merchants Embrace Cash-Free Transactions
9
Playable Force Touch Ads
mNectar Lets Mobile Game Developers Promote with Interactive Campaigns
8
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
7
Advocacy News Bots
Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
6
Pop Princess Mobile Games
This Game Gives Fans an Opportunity to Play the Role of Britney Spears
5
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
4
Social Home Improvement Campaigns
Lowe's Inventive Snapchat Stories Amplify the Tap Feature
3
News-Filtering Bots
TechCrunch's Facebook Messenger Bots Suggests Personalized News Content
2
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
1
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Related Ideas
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
AI-Powered Voiceover Apps
The ElevenLabs App Enables Voiceovers from Anywhere
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
AI Merchant Onboarding Tools
DoorDash Launches Its AI Merchant Tools
Simplified Hotel Inquiries
Hotels.com Introduced an AI Chatbot for Trip Planning
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Personalized AI-Powered Travel Apps
Mindtrip is an AI-Powered App for Localized Recommendations
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
AI Marketing Platforms
Robots Do Marketing Automates SaaS Campaigns and Optimization
Automated Marketing Agents
Toast Launches Its Toast IQ Grow To Automate Restaurant Campaigns
AI Dating Tools
MatchHack AI Generates Personalized Messages For Better Connections
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Intent-Based Dating Features
Hinge introduces tools that help users signal readiness to meet
AI-Powered Food Deliveries
Google Gemini and DoorDash Partnered for Food Orders
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
AI-Native Commerce Platforms
Glance AI Swaps Search for an Inspiration-Led Discovery Experience
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Multi-App AI Assistants
OpenAI’s ChatGPT Integrations Orchestrate Tasks Across Everyday Apps
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
AI-Driven Messaging Platforms
Ello and Atlas Artists' Messaging Platform is Empowering
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
AI Instant Messaging Solutions
The Mirrorfly IM Solution Features Expanded Capabilities
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
GenAI Pizza-Ordering Apps
Little Caesars' ChatGPT App Leverages Conversational AI
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI-Powered Cafe Menu Apps
This Starbucks ChatGPT App Helps with Drink Discovery
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
In-App Restaurant Ordering Systems
Châtaigne' Innovative Food Delivery Approach Uses WhatsApp
Influencer-Focused App Development Platforms
Wavemaker Debuts a Mobile App Development Platform
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Proactive AI Assistant Apps
The Poppy App Interprets Data to Help Users Stay on Track
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
Premiumized Mid-Tier Smartphones
Qualcomm Brings AI and Gaming Upgrades to Affordable Devices
AI Nutrition Assistants
Munch Wise Combines AI Meal Planning, Nutrition Tracking ,And Groceries
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
AI Productivity Inboxes
Yahoo Mail’s Planner Uses AI to Turn Emails into Actionable Tasks
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Music Insight Overlays
Music AI Bubble Adds Real-Time Song Insights Across Music Apps
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Food-Focused AI Agent Apps
The Foodbe App Offers Nutrition Advice, Historical Insights and More
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Embedded Marketing AI Assistants
Meta AI Optimizes Campaigns and Resolves Ad Issues in Real Time
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Agent-Optimized Internet Features
aron Levie Introduced Agent-Focused Software
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
AI-Enabled Mapping App Features
Google Maps Tips are Powered by Google Gemini
All-in-One GenAI Apps
The Mary App Features Top AI Models Like ChatGPT, Mistral, Llama and Gemma
Expansive AI Product Catalogues
Morrisons and Google Cloud Launch an AI-Powered Product Finder
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Restaurant Texting Order Platforms
Kea AI Text AI Lets Users Ask Questions, Place Orders and More
GenAI Brand Messaging Tools
Proximity's Message Maestro Supports Personalized Retail Communication
AI Marketing Tools
21 Free AI Marketing Tools Helps Founders Complete Marketing Tasks Faster
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
Ai-Supported Smart Dating Tools
Facebook Dating Adds an AI Assistant for Swipe Fatigue
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Streamline Email Management Tools
Yahoo Mail Has Introduced an Innovative 'Catch Up' Feature
Chat-Based Payment Features
WhatsApp Enables Mobile Recharges Directly Within Messaging Chats
AI Mobile Agents
Phone Agent Uses AI To Perform Tasks Across iPhone Apps
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Redefined Mobile Commerce Experiences
Glance and the Samsung Galaxy Store Partner in the U.S.
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
AI Matchmaking Assistants
Bee by Bumble Helps Users Find More Meaningful Matches
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
AI Chat Assistants
Social Cue Uses AI To Keep Conversations Engaging And Connected
AI-Native Store Research
Vusion and Qualcomm Released the AI-Native Store™ White Paper
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Data-Powered AI Advertisements
Omneky Introduces an AI-Powered Video Suite for Advertising
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Native Ad Marketplaces
Koah AdSense for Chatbots Enables Smart Monetization for AI
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Beauty Platform Communications
Fresha is Enhancing Customer Engagement Through Interactive Tech
Real-Time Video Matching
Call Me Maybe Connects Singles Through Fast, Fun 15-Minute Video Chats
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Browser Marketing Assistants
HypeDesk Buddy Helps Create And Manage Marketing Content In-Browser
Voice-Based Employee Assistants
A Voice-Enabled Burger King Chatbot is Coming to BK Assistant
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
AI Messaging Assistants
AI For Texting Generates Free Messages Across Email, SMS, And Social Media
Messaging-First Ordering Platforms
nFuse Lets Retailers Conveniently Order Via WhatsApp
Creative Ideation Tools
Maqnet AI Generates Fresh Content Ideas For Campaigns And Creators
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
AI Marketing Jobs
Marketing Jobs Hub Centralizes Top Marketing Roles Using AI Technology
Mood-Driven Discovery Platforms
Jammy Chat Aligns Content and Music with a User's Emotional State
AI Emoji Assistants
Emoji Bot Provides Smart AI Suggestions To Enhance Your Messages
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
AI Creative Emails
MagicMail Creates Fun, Themed Emails From Greetings To Invitations
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features
Birthday Management Apps
BN Provides Reminders, Gift Suggestions, And Birthday Planning Tools