Musical fast food tray liners from McDonald's and odor-detecting apps from Nivea are just a few of the most intriguing June 2016 mobile marketing ideas. While a mobile is essential to all of these examples of mobile marketing, interactions are sparked by everything from chatbots to physical posters and apps.
In order to showcase a few of its series, Netflix set up posters that are specifically meant to be used with Snapchat's face swap feature. Another standout Snapchat campaign comes from Wow Air, a budget airline that's looking to fly 'SnapTravelers' around the world, provided that they share their journeys on social media.
The newest updates to Facebook Messenger have turned it into a genius markeing platform, especially when AI chat bots are used. Burger King, Activision and Mic are already making the most of bots to drive engagement.
Top 25 Mobile Marketing Ideas in June
25
Social Media Portfolios
Art Director Castro Desroches Turned Instagram into a Showcase of His Work
24
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
23
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
22
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
21
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
20
Motivational Alarm Apps
The Rock Creates His Own Alarm Clock App with Personal Ringtones
19
Digital Tip Jars
TipCow Bridges the Gap Between Appreciative Music Fans and Artists
18
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
17
Real-Time Driving Games
In a Moving Car, 'Mr. Bear Driver' Teaches Kids to Follow Traffic Rules
16
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
15
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
14
Wallpaper Advertising Apps
The QuiltLife App Allows Consumers to Save Wallpapers and Get Discounts
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Multiple Angle Phone Videos
The Social movier App Lets Friends Collaborate on One Minute Videos
11
Mobile ATM Transactions
Android Pay Offers Card-Free Bank Services Using a Smartphone Device
10
Cashless Commerce Apps
The FTCash App Helps Small Merchants Embrace Cash-Free Transactions
9
Playable Force Touch Ads
mNectar Lets Mobile Game Developers Promote with Interactive Campaigns
8
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
7
Advocacy News Bots
Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
6
Pop Princess Mobile Games
This Game Gives Fans an Opportunity to Play the Role of Britney Spears
5
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
4
Social Home Improvement Campaigns
Lowe's Inventive Snapchat Stories Amplify the Tap Feature
3
News-Filtering Bots
TechCrunch's Facebook Messenger Bots Suggests Personalized News Content
2
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
1
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Related Ideas
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
AI-Powered Voiceover Apps
The ElevenLabs App Enables Voiceovers from Anywhere
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
AI Merchant Onboarding Tools
DoorDash Launches Its AI Merchant Tools
Personalized AI-Powered Travel Apps
Mindtrip is an AI-Powered App for Localized Recommendations
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
AI Mobile Agents
Phone Agent Uses AI To Perform Tasks Across iPhone Apps
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
AI Marketing Platforms
Robots Do Marketing Automates SaaS Campaigns and Optimization
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
AI-Powered Food Deliveries
Google Gemini and DoorDash Partnered for Food Orders
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Multi-App AI Assistants
OpenAI’s ChatGPT Integrations Orchestrate Tasks Across Everyday Apps
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Automated Marketing Agents
Toast Launches Its Toast IQ Grow To Automate Restaurant Campaigns
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
AI-Driven Messaging Platforms
Ello and Atlas Artists' Messaging Platform is Empowering
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
GenAI Pizza-Ordering Apps
Little Caesars' ChatGPT App Leverages Conversational AI
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
AI Social Media Agents
Kinetik Helps to Predict and Monetize Social Media Growth
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI-Powered Cafe Menu Apps
This Starbucks ChatGPT App Helps with Drink Discovery
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Proactive AI Assistant Apps
The Poppy App Interprets Data to Help Users Stay on Track
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Premiumized Mid-Tier Smartphones
Qualcomm Brings AI and Gaming Upgrades to Affordable Devices
AI Destination Assistants
Meet Boston Launches AI-Powered WhatsApp Trip Planning
Food-Focused AI Agent Apps
The Foodbe App Offers Nutrition Advice, Historical Insights and More
Music Insight Overlays
Music AI Bubble Adds Real-Time Song Insights Across Music Apps
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Fintech Mobile Plans
Cash App Launches an Unlimited 5G Phone Service
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Mobile Microlearning Apps
Ollie for Coursera Plus Makes It Easy to Use In-Between Moments to Learn
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
AI Travel Planners
Mornden Organizes Trips And Travel Plans Into One Mobile Experience
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
Embedded Marketing AI Assistants
Meta AI Optimizes Campaigns and Resolves Ad Issues in Real Time
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
AI Nutrition Assistants
Munch Wise Combines AI Meal Planning, Nutrition Tracking ,And Groceries
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
Agent-Optimized Internet Features
aron Levie Introduced Agent-Focused Software
Personable Conversational AI Agents
Sesame Has Launched Its Public Preview iOS App
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
AI-Enabled Mapping App Features
Google Maps Tips are Powered by Google Gemini
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Expansive AI Product Catalogues
Morrisons and Google Cloud Launch an AI-Powered Product Finder
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Restaurant Texting Order Platforms
Kea AI Text AI Lets Users Ask Questions, Place Orders and More
GenAI Brand Messaging Tools
Proximity's Message Maestro Supports Personalized Retail Communication
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Ai-Supported Smart Dating Tools
Facebook Dating Adds an AI Assistant for Swipe Fatigue
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Streamline Email Management Tools
Yahoo Mail Has Introduced an Innovative 'Catch Up' Feature
Chat-Based Payment Features
WhatsApp Enables Mobile Recharges Directly Within Messaging Chats
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Redefined Mobile Commerce Experiences
Glance and the Samsung Galaxy Store Partner in the U.S.
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
AI Matchmaking Assistants
Bee by Bumble Helps Users Find More Meaningful Matches
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
AI Chat Assistants
Social Cue Uses AI To Keep Conversations Engaging And Connected
AI-Native Store Research
Vusion and Qualcomm Released the AI-Native Store™ White Paper
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
AI-Enabled Dining Recommendations
DoorDash Ask Helps Users Curb Endless Scrolling
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Data-Powered AI Advertisements
Omneky Introduces an AI-Powered Video Suite for Advertising
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Native Ad Marketplaces
Koah AdSense for Chatbots Enables Smart Monetization for AI
AI Marketing Tools
21 Free AI Marketing Tools Helps Founders Complete Marketing Tasks Faster
AI-Powered Mobile Commerce Platforms
Button Notes the Efficacy of Its AI Optimization Platform
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Beauty Platform Communications
Fresha is Enhancing Customer Engagement Through Interactive Tech
Real-Time Video Matching
Call Me Maybe Connects Singles Through Fast, Fun 15-Minute Video Chats
Browser Marketing Assistants
HypeDesk Buddy Helps Create And Manage Marketing Content In-Browser
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Voice-Based Employee Assistants
A Voice-Enabled Burger King Chatbot is Coming to BK Assistant
AI Visibility Services
Noise Media's AI Visibility Service Helps Brands Stand Out in AI Search
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
AI Messaging Assistants
AI For Texting Generates Free Messages Across Email, SMS, And Social Media
Messaging-First Ordering Platforms
nFuse Lets Retailers Conveniently Order Via WhatsApp
Creative Ideation Tools
Maqnet AI Generates Fresh Content Ideas For Campaigns And Creators
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Mood-Driven Discovery Platforms
Jammy Chat Aligns Content and Music with a User's Emotional State
AI Emoji Assistants
Emoji Bot Provides Smart AI Suggestions To Enhance Your Messages
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Creation Marketing Tools
Content Booster AI Generates Marketing Copy For Social, Emails, And More
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
AI Creative Emails
MagicMail Creates Fun, Themed Emails From Greetings To Invitations
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features
Birthday Management Apps
BN Provides Reminders, Gift Suggestions, And Birthday Planning Tools