Musical fast food tray liners from McDonald's and odor-detecting apps from Nivea are just a few of the most intriguing June 2016 mobile marketing ideas. While a mobile is essential to all of these examples of mobile marketing, interactions are sparked by everything from chatbots to physical posters and apps.
In order to showcase a few of its series, Netflix set up posters that are specifically meant to be used with Snapchat's face swap feature. Another standout Snapchat campaign comes from Wow Air, a budget airline that's looking to fly 'SnapTravelers' around the world, provided that they share their journeys on social media.
The newest updates to Facebook Messenger have turned it into a genius markeing platform, especially when AI chat bots are used. Burger King, Activision and Mic are already making the most of bots to drive engagement.
Top 25 Mobile Marketing Ideas in June
25
Social Media Portfolios
Art Director Castro Desroches Turned Instagram into a Showcase of His Work
24
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
23
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
22
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
21
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
20
Motivational Alarm Apps
The Rock Creates His Own Alarm Clock App with Personal Ringtones
19
Digital Tip Jars
TipCow Bridges the Gap Between Appreciative Music Fans and Artists
18
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
17
Real-Time Driving Games
In a Moving Car, 'Mr. Bear Driver' Teaches Kids to Follow Traffic Rules
16
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
15
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
14
Wallpaper Advertising Apps
The QuiltLife App Allows Consumers to Save Wallpapers and Get Discounts
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Multiple Angle Phone Videos
The Social movier App Lets Friends Collaborate on One Minute Videos
11
Mobile ATM Transactions
Android Pay Offers Card-Free Bank Services Using a Smartphone Device
10
Cashless Commerce Apps
The FTCash App Helps Small Merchants Embrace Cash-Free Transactions
9
Playable Force Touch Ads
mNectar Lets Mobile Game Developers Promote with Interactive Campaigns
8
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
7
Advocacy News Bots
Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
6
Pop Princess Mobile Games
This Game Gives Fans an Opportunity to Play the Role of Britney Spears
5
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
4
Social Home Improvement Campaigns
Lowe's Inventive Snapchat Stories Amplify the Tap Feature
3
News-Filtering Bots
TechCrunch's Facebook Messenger Bots Suggests Personalized News Content
2
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
1
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Disruptive AI-Finance Chatbots
Origin Financial Wins Big with AI Chatbot for Everyday Finance
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
AI-Driven News Apps
The Particle News App is the Latest to Enter the Digital Space
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
AI-Fueled Finance Apps
The 'Finn' App Can Provide Accurate Responses to Complex Queries
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI Messaging Apps
With 'Viber,' Users can Now Chat with a Famous Artificial Intelligence
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Travel Itinerary Platforms
The 'Travelmoji' AI Travel Planner Makes Use of ChatGPT
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
AI-Driven Pizza Innovations
Domino's® and Microsoft Join Forces for Smarter Pizza Orders
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Raw Thought Organization Apps
The 'Memosa' App Turns Ideas and Rambling into Organized Text
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
AI-Powered Karaoke Apps
Mayk Launches an AI Karaoke Product Called popstarz.ai
Gamified AI Meal Planning
Meal Genius Let's Users Swipe Left or Right on Recipe Ideas
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
AI-Generated Messenger Stickers
WhatsApp is Testing Generative AI Stickers on its Platform
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
AI-Enabled Product Creation
Off/Script Launches an App to Create and Buy AI-Designed Products
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Smart Personal Assistants
24me X Uses AI to Help Users Sort Their Days
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
AI-Generated Music Playlists
Spotify is Testing its AI DJ Based on User's Text Prompts
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Digital Customer-Oriented Platforms
Twilio Debuts the CustomerAI Engagement Platform for Business
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
AI Dating Toolkits
Mojo Rizz Helps People Navigate and Understand the Dating World
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Text-to-Image AI Apps
The Bonkers App Quickly Creates Images using AI
AI-Powered News Summary Apps
The 'Concise AI' News App Provides Summaries of Pertinent Topics
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI Dating Aid Bots
WittyWingMan Helps Users Craft the Perfect Text Response
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Fitness-Tracking AI Chat Bots
Rex Nutribot Helps Individuals Reach Their Fitness Goals
Misconduct-Detecting App Features
The DoorDash SafeChat+ AI Feature Aims to Combat In-App Abuse
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AI Smoking Cessation Apps
The 'QuitBot' App Offers Resources To People Trying to Quit Smoking
AI Commerce Assistants
Sidekick is an AI-Enabled Assistant for Business Owners on Shopify
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
AI-Fueled Upcoming Apps
OpenAI Officially Launches a Free ChatGPT App Platform for iOS.
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
AI-Powered Language Apps
The Memrise App Welcomes More Than 70 Million Users
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Predictive AI-Fueled Chat Updates
Google is Introducing Smart Compose with Suggestive Phrases
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Business-Focused Note Apps
Notely Helps Businesses Streamline Consumer Communications
AI Chat Companions
My AI Offers a New Way for Snapchat Users to Engage Generative AI
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Chatbot-Integrated Browser Apps
The 'Arc Search' iOS App Offers Customized Search Outputs
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Natural AI Reply Bots
ReplyGuy Will Organically Mention a Product in Comment Sections
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Integrated Shortcut AI Features
OpenAI Presents its New Shortcuts Integration Feature
Intelligently Integrated Chatbots
This Chatbot Tool Helps Improve Customer Service and Engagement
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic