TipCow Bridges the Gap Between Appreciative Music Fans and Artists
Meghan Young — May 13, 2016 — Art & Design
The old fashioned way of showing one's appreciation when it comes to enjoying a live performance, especially in smaller venues, has all but disappeared while the income these artists make largely remains the same -- but a digital tip jar can help. A startup based in Austin, Texas, which is rife with good music, has created a clever system to help audiences give back to hose who put on a good show.
Dubbed TipCow, the digital tip jar essentially creates a direct connection between artist and fan. Once an artist signs up with the service, all they need to do is inform their fans via a stage shoutout or through social media. For the long haul, however, the digital tip jar hopes to expand in other ways.
Dubbed TipCow, the digital tip jar essentially creates a direct connection between artist and fan. Once an artist signs up with the service, all they need to do is inform their fans via a stage shoutout or through social media. For the long haul, however, the digital tip jar hopes to expand in other ways.
Trend Themes
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Digital Tip Jars — Online tip jars for artists and performers are becoming more popular and have the potential to revolutionize the way artists make money from their craft.
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Direct-to-fan Platforms — Platforms like TipCow are giving artists a direct way to interact with and receive support from their fans, removing the need for middlemen or traditional record labels.
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Innovative Payment Models — Digital tip jars are just one example of a newer, more flexible payment model that provides opportunities for innovative business models around live performances and other types of creative content.
Industry Implications
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Music — The music industry, including both up-and-coming and established artists, has a lot to gain by embracing digital tip jars as a way to increase income and foster closer connections with fans.
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Performing Arts — From small theater productions to large-scale events, performers can benefit from utilizing digital tip jars to supplement traditional revenue streams and build stronger relationships with fans.
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Hospitality — venues and event spaces that host live performances or events may explore incorporating digital tip jars into their services to support artists and incentivize high-quality performances.
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