One of the easiest ways to hook a person into a product is allowing them to trial it and that's exactly what these force touch ads do. Created by mNectar, they specifically target mobile game developers. They are able to design force touch ads of the games they are promoting so people can play them before purchasing the app.
This is a natural extension of the 3D touch capabilities afforded recently by smartphone technology. Although force touch ads haven't been fully embraced by the industry just yet, it only makes sense that it will soon be. By creating the infrastructure for force touch ads, mNectar makes it easy for developers to embrace the interactive mobile advertising.