Button, an AI-powered mobile commerce optimization platform, has released findings from a commissioned Total Economic Impact study conducted by Forrester Consulting that examined the financial returns of its Dynamic Decisioning technology. The study involved interviews with five decision-makers across retail, apparel, delivery services, and technology sectors.
Button's Dynamic Decisioning technology presents a real-time routing solution designed to improve the effectiveness of creator and affiliate-driven mobile traffic for retailers. The study modeled a composite one-billion-dollar business-to-consumer retailer and revealed a 432% return on investment with a net present value of 3.4 million dollars over three years, achieving full payback in under six months. Key metrics demonstrated a 65% lift in conversion rates on optimized journeys, 92,000 incremental app installations driven by creator and affiliate channels, and a 15% reduction in internal time spent on manual management tasks.
Image Credit: Button
What's Driving This Trend
- AI-optimized Mobile Routing
- Real-time decisioning across mobile journeys creates new value by matching affiliate and creator traffic to the highest-converting destination.
- Creator Commerce Attribution
- Performance data tied to creator-led traffic reveals emerging monetization models where influence, app installs, and purchases are optimized within a single commerce pathway.
- Automated Affiliate Operations
- Machine-led management of partner traffic reduces manual workflow burdens while enabling scalable experimentation across channels, retailers, and customer segments.
Who This Affects Most
- Mobile Commerce
- AI-powered optimization platforms are reshaping mobile shopping by improving conversion efficiency, app adoption, and revenue capture from distributed traffic sources.
- Retail Technology
- Enterprise retailers are gaining access to decisioning infrastructure that links marketing spend, customer journeys, and measurable financial outcomes more directly.
- Affiliate Marketing
- Creator and affiliate ecosystems are evolving toward automated routing and performance intelligence that make partner-driven acquisition more measurable and profitable.
