While many people consider their pets to be valuable members of the family, the July 2016 pet trends reveal that they are now starting to feed them just like any other member of the family. Indeed, the gap between what pets eat and what their owners eat is dramatically shrinking with the rise of specialty pet products.
One of the most interesting innovations in terms of pet food is the focus on healthy, organic and all-natural ingredients. Similar to human food, cat treats and puppy chow are now chocked full of nutrient-rich superfoods and other high-quality ingredients. Some examples of gourmet pet food include puppy-friendly sweet potato chips, coconut oil-infused cat food and low-fat dog treats.
Beyond the emphasis on natural ingredients, the July 2016 pet trends also reveal a demand for animal-friendly versions of human products. For instance, there is now a non-alcoholic beverage called 'Bottom Sniffer' that allows dogs to safely enjoy the refreshing taste of beer. The same company also makes a line of herbal teas for dogs that can help to freshen breath and enhance performance.
Top 30 Pets Ideas in July
30
Costumed Cat Photography
This Cat Photographer Captures His Pet with Humorous Edited Additions
29
Pet-Friendly Outdoor Furniture
This Piece of Furniture for Pets by DEESAWAT Has a Spot for a Dog
28
Cat-Carrying Hoodies
These Cat Hoodies Were Made to Comfortably Carry Pets in the Summer Months
27
Portable Rugged Dog Bowls
The Tanner Goods Collapsible Waxed Canvas Bowl is for Food or Water
26
Dog-Friendly Office Spaces
Kurgo Allows Workers to Bring Pets to Work to Interact with Products
25
Connected Pet Food Dispensers
The Hoison Automatic Pet Feeder Offers Users Real-Time Interaction
24
Plant-Based Dog Bones
V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten
23
Potato Pet Chews
Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews
22
Glowing Plankton Aquariums
The BioPop 'Dinosphere' Mini Aquarium Glows When Agitated
21
Dog-Friendly Brews
Woof & Brew's 'Bottom Sniffer' is a Special Non-Alcoholic Beer for Dogs
20
Healthy Dog Subscription Boxes
Barkables' Subscription for Dogs Delivers Beneficial Treats Monthly
19
Dog-Friendly Dehydrated Chips
CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs
18
Blossoming Canine Ads
These Dog Ads for Pedigree's DentaFlex Show How Fresh a Pet's Breath Can Be
17
Wearable Robotic Dog Supports
The 'Panacea' Provides Support for Dog Arthritis Sufferers
16
On-Demand Veterinary Services
'VetEasy' Helps Consumers to Access Veterinary Care
15
Anti-Insect Pet Bowls
The 'Eureka' Pet Food Bowl Ensures Ants and Other Pests Can't Reach Food
14
Dog-Friendly Teas
Puppy Cake Makes Organic Herbal Tea for Dogs
13
Herbal Dog Teas
Woof & Brew is a Line of Beneficial Tea for Pets
12
Organic Catnip Satchels
West Paw Designs Specializes in Making USDA-Certified Catnip
11
Low-Fat Dog Treats
Wagg's Healthy Dog Snacks Offer Reduced Fat from Lean Turkey
10
Canine Cheesecake Kits
These Grain-Free Cakes for Dogs Come in a Decadent Form
9
Cricket Flour Dog Chews
HEXA Foods' 'Bug Bites' are Made with a Base of Fruit and Cricket Powder
8
Shelter-Locating Apps
The Save a Stray App Helps You Rescue Lost Animals in a Safe Manner
7
Coconut Cat Food Cans
Party Animal's COCOLICIOUS Range is Enriched with Healthy Coconut Oil
6
Low-Calorie Dog Treats
Zuke's 'Skinny Bakes' are Made with as Low as Two or Five Calories
5
Crowdsourced Canine Apps
BarkHappy is a Socially Focused Smartphone App For Dog Owners
4
Pavement Poop-Purging Apps
This Smartphone App Helps Municipal Workers Find and Clean Dog Poop
3
Canine Cake Kits
This Dog Cake Mix Makes an Organic Cake for Dogs with Coconut-Flavored Frosting
2
Dog-Friendly Potato Chips
'Puptato Chips' are Snacks for Dogs That Take After Human Snacks
1
Frozen Dog Desserts
This Puppy Scoop Mix Creates an Easy Dessert for Dogs When Water is Added
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Science-Backed Pet Care Lines
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Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Personalized Pet-Inspired Handbags
Marc Jacobs Introduces the 'Bark Jacobs' Experience
Pet-Inspired Perfumes
Velvétail Perfumes Makes Fragrances Inspired by Dog and Cat Breeds
Luxury Gut Health Jewelry
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Pet-Powered Beauty Campaigns
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Clean-Label Dog Foods
Freshpet is the First Dog Food to Earn Clean Label Project Certification
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Alternative Dog Chew Designs
Woof's HonestChew Meaty Offers a Safe & Long-Lasting Chew Alternative
Freshly Prepared Pet Foods
Get Real Dog Food is a Private Label Offering Arriving at Chewy
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Affordable Pet Products
Target Adds New Items to its Affordable Pet Brand for National Pet Month
Nutrient-Dense Own-Brand Pet Foods
Pets at Home Ruff's Recipes Dog Foods are Accessible
Dog-Friendly Easter Eggs
Years.com Created a Trio of Carob-Based Easter Eggs for Dogs
Co-Branded Secret Pet Menus
Hungry Howie's Joins Forces with Happy Howie's for National Pet Day
Human-Grade Pet Foods
Portland Pet Food Company Offers Human-Grade Nutrition Options
Cubic Gamer Dog Treats
Purina Beggin' Blocks are Inspired by Minecraft
Novel Kitten Development Products
Tiki Cat's New Products are Designed for Easy Kitten Care
Alternative Protein Pet Treats
Cosmopet's Freeze-Dried Treats for Cats and Dogs Use "E-Protein"
Feline-Inspired Culinary Experiences
Purina Fancy Feast Creates Human-Friendly Italian Pop-Up
Cultivated Dog Treats
Benemeat’s Try & Share Initiative Lets Dog Owners Test Lab-Grown Dog Treats
Plant-Powered Cat Treats
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Fresh Pet Foods
Blue Buffalo is Expanding into Fresh Pet Food with Love Made Fresh
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
Probiotic Pet Advent Calendars
The Pigs in Blankets Dog Advent Calendar Supports Gut Health
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Condiment-Like Meal Toppers
Montego Pet Nutrition’s Sauce for Dogs Makes Mealtime More Flavorful
Pet-Focused Supplement Lines
Royal Canin Debuts New Supplements and Probiotics for Cats and Dogs
Ethical Protein Cat Treats
Ten Lives Makes Lickable Cat Treats with Precision Fermentation and AI
Pet Body Cooling Mats
AVANTPET 2.0 is a Sustainable Pet Cooling Mat with Food-Grade Ingredients
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Seasonal Pet Care Capsules
PetSafe® Unveils a Collection of Pet Essentials for the Summer
Natural Dental Treats
Wellness WHIMZEES Help to Support Clean Teeth, Healthy Gums & Fresh Breath
Fresh Dog-Friendly Pizzas
Pizzana and JustFoodForDogs Launched the Pup Pizza
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Dog-Friendly Dining Events
Cesar Restaurant Weekend 2025 Inspires Bonding Over Mealtime
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Seafood-Based Pet Foods
Umami Bioworks and Friends & Family Unveil a Cultivated Seafood Pet Food
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Charitable Pet Food Partnerships
Sainsbury's and Battersea Dogs and Cats Home Have Partnered
Plant-Based Dog Ice Creams
Langham’s Cuisine Doggy Ice Cream is Made with Real Fruits & Veg
Sashimi-Quality Salmon Treats
Finfare Pet Foods Makes Quality Nuggets, Crumbles, Bites & Strips
Mobile Cat Therapy Initiatives
Purina Cat Chow Takes the Therapod Experience to College Campuses
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Dog-Friendly Superfood Bars
Bundle x Joy's Limited-Ingredient Superfood Jerky Bars Support the Gut
Pet Food Multicookers
Total Pet Kitchen Prepares Fresh Pet Meals with Human-Grade Ingredients
Gut-Friendly Dog Food Toppers
Bundle x Joy Daily Boost Toppers Make Gut Wellness More Accessible
High-Protein Pet Recipes
Ethos Pet Brands Unveils New Products and Expanisons at SUPERZOO
Freeze-Dried Raw Dog Foods
Get Joy Combines Whole, Freeze-Dried Raw Ingredients & Belly Biotics
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Personalized Pet Nutrition
Feed Right Helps Find Safe, Tailored Dog Food Options For Your Pup
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Dog-Friendly Bone Broth Cans
BrüMaster’s Premium Dog Beer is a Nutritious, Hydrating Treat
Cultivated Quail Protein Treats
Friends & Family Pet Food Supports Teeth and Gum Care in Pets
Brew-Inspired Pantry Products
BrewDog Kitchen Shares Rubs, Sauces & Seasonings
Broth-Infused Cat Foods
Jinx Cat Food Makes Premium Nutriiton Accessible to Discerning Pets
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Lickable Dog Supplements
NaturVet's Lickable Supplements for Dogs Make Wellness More Enjoyable
Cat-Owning Couple Series
Purina ONE's LiveClear, Love Clear Shares Real Struggles with Allergens
Fresh Food-Inspired Pet Kibbles
Spot & Tango UnKibble Combines the Best of Kibble and Fresh Food
Specialized Pet Nutrition Lines
The Honest Kitchen Introduces Two New Nutritious Products
Pet Food Scanners
Pawdi Provides Nutrition Scores And Ingredient Insights For Pet Foods
Cost-Conscious Pet Food Debuts
Kimberly-Clark de México Launches Two New Pet Food Brands
Pet Store Brand Debuts
Veterinarian-Formulated Fera Pets Arrives at Petco Stores
Halloween-Themed Pet Product Collections
The PetSmart Thrills & Chills Collection is Expansive
Bakery-Inspired Food Toppers
What’s Barking’s Shakers Food Toppers Make Dogs' Meals More Fun
Premium D2C Pet Food
Kismet Premium Pet Food Brand Introduces a Nutritionist-Formulated Line
Cat-Friendly Sauces
The WOW Cat Sauce Range Serves Tender Protein Fillets in a Saucy Format
Chewable Daily Dental Treats
Brush Buddies Help Dog Owners Support Effective Oral Care
Veggie-Packed Smoothie Pops
Rabbit Food's Dairy-Free Frozen Treats Feature Spinach & More
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Pet Parent Valentine's Treats
Tropical Smoothie Cafe's Fur-Ever Duo Treats Dogs & Dog Lovers
Pet-Centric Travel Platforms
Dog Owners Can Book Stays and Plan Trips in One Place
Rebranded Raw Pet Foods
The Nutriment Company Launches the DIBO Raw Dog Food After a Rebrand
Future-Ready Pet Foods
Cosmopet's Dry Food Range Incorporates Black Solider Fly Larvae
Private Label Pet Products
Pure Wonder by Best Choice Has Launched from AWG Brands
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Frosted Dog Cookies
Classic Holiday Sugar Cookies Inspired Milk-Bone Frosted Paws
Pet-Friendly Peanut Butters
Buddy Budder Makes Natural, Human-Grade Peanut Butter for Dogs
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Gently Cooked Cat Meals
Nulo's Gently Cooked Meals for Cats are Minimally Processed & Protein-Rich
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Pet Treat Pizza Pairings
Hungry Howie’s is Serving Up a National Pet Day Menu This Year
Premium Dry Cat Foods
Hagen Group Has Expanded Its Catit Brand Portfolio
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Human-Grade Meal Toppers
Dog Sauce Boosts Pet Meals with Real Vegetables and Bone Broth
Relationship-Strengthening Pet Product Lines
Dr. Elsey’s Highlights Benefits of Pet Ownership
Sustainably Enhanced Dog Meals
Butternut Box's Ready Steady Veggie is Enhanced with MiAlgae
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
YouTuber-Made Cat Foods
Petra Luna's CatCrazy Freeze-Dried Food Builds on Her YouTube Career
Mushroom-Mango Dog Treats
What's Barking Launched Mushroom Mango Oven Baked Dog Treats
Pet-Friendly Mince Pies
Aldi's Dog Mince Pies Spoil Pets During the Holiday Season
Springtime Dog Treats
Pooch & Mutt's Spring Picnic Postbiotic Meaty Treats are Seasonal
Rehydrated Pet Foods
Vital Essentials Introduced 'Soft Nibs'
Dog Breath Challenges
Greenies' Double Dog Dare Encourages Early Detection of Dental Issues
Wintery Pet Product Ranges
Lily’s Kitchen Debuted a Series of Seasonal Items for Cats and Dogs
Dairy-Free Ice Cream Campaigns
Over the Moo Taps Dog Cat & Mouse for a National Marketing Push
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Elevated Cat Nutrition Products
Catit Debuts a Feline Nutrition Line and Eco-Friendly Litter Box
Fresh Pet Food Appliances
The Tuanty Pet Fresh Food Maker Prepares Meals in 20 Minutes
Air-Dried Cat Foods
Redbarn Launched Its Powerfood Line for Feline Nutrition
Cultivated Mouse Cat Foods
BioCraft Pet Nutrition and Prefera Petfood Partnered on a New Product
Pet-Specific Wedding Apparel
Chewy's Frisco Brand Launches a Wedding Collection for Pets
Mission-Driven Dog Foods
BARK in the Belly is Devoted to Fighting Canine Hunger
Pet-Pleasing Delivery Menus
Deliveroo and French Bandit Collaborated to Delight People & Pets
Cheesy Dog Treats
Moon Cheese and The Honest Kitchen Launched Crunchy, Real-Cheese Treats
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Outdoor-Specific Canine Foods
Field & Stream Pet Food Co. Introduces a Novel Dog Food Product Line
Seasonal Protein Dog Chews
Bully Max's High-Protein Power Chews Dropped in Limited-Edition Flavors
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Charming Cheese Treats
The Honest Kitchen Launched Valentine’s Day Parmesan Packs
Curried Protein Beverages
Deep Indian Kitchen Cooked Up a Coconut Chicken Curry Protein Drink
Resealable Dog Food Tubs
Love Made Fresh's Scoop & Serve Tub Supports Flexible Feeding
Pet-Safe Pheromone Solutions
SIGNS Launches Four Pheromone Products for Cats, Dogs, and Bunnies
Pet-Focused Nutrition Lineups
Ancestral Natural Pet Food Unveils its New Health Products
At-Home Stool Analysis Kits
Innovative Pet Lab Offers Insights into Pets' Gastrointestinal Health
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Centennial Dog Treats
Milk Bar Launched P'Nutty B-Day Party with Wellness Old Mother Hubbard
Chunky Pet-Friendly Stews
Classic, Comforting British Cuisine Inspired Natures Menu's Hearty Stews
Oil-Rich Fish Pet Treats
Trader Joe's Freeze-Dried Just Salmon for Pets is for Cats and Dogs
High-Protein Cultivated Treats
Friends & Family Pet Food is Launching First-of-Its-Kind Product
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Air-Dried Pet Food Toppers
Solid Gold Expands Air-Dried Toppers Availability
Dog-Friendly Patio Menus
Beertown Public House Unveils its New Dog Menu for the Summer Season
Goat’s Milk Pâtés
RAWZ Natural Pet Food's New Pâtés Fortify Protein-Rich Meat with Goat’s Milk
Low-Calorie Dental Treats
Minties FreshBites are Designed for Frequent Treating
Functional Canine Bone Broths
Pooch & Mutt Bone Broths Come in Two Formulations for Dogs
Expanded American Meat Treats
Rare Breed's New 3 Ingredient Dog Treats Arrive at Walmart
Pet Wellness Insights
Daily Pet Care Tips By PetCareDaily For Everyday Pet Wellness
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Polish Pet Nutrition Brands
Naturalnie z Kotfina Introduces New Products to its Portfolio
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Lobster Pet Treats
Lobster & Organic Coconut Freeze-Dried Treats are Just Two Ingredients