OXO — a brand renowned for its human-centered design philosophy applied to kitchen tools, coffee makers, and home organization — has introduced a new pet care collection of feeding and food storage solutions designed to simplify everyday routines for pet parents while maintaining the brand's signature commitment to intuitive functionality and clean aesthetics.
OXO's feeding collection, which launched on August 3, 2026, includes stainless steel nonslip bowls with removable weighted bases that prevent tipping and facilitate easy cleaning, slow feeder bowls with removable silicone inserts that encourage healthier eating habits and allow for thorough washing, a feeding mat with raised edges to contain spills, and an adjustable elevated feeder that can be set to different heights for improved pet comfort and fits seamlessly with modern home décor. Later this year, the brand plans to expand the pet care collection with storage solutions, including an airtight treat container with one-handed dispensing, stackable multi-purpose containers for treats and leashes, and airtight food containers with easy-open latches, integrated scoops, wheels on larger sizes, angled bases for easier dispensing, and clear visibility into food levels.
Image Credit: OXO
What Makes This Trend Stand Out
- Human-centered Pet Design
- Everyday pet products are being reimagined with ergonomic, intuitive features that mirror premium home goods and create openings for differentiated utility-led design.
- Minimalist Pet Living
- Clean aesthetics and décor-friendly formats are reshaping pet care as consumers seek products that blend seamlessly into modern interiors.
- Health-focused Feeding Systems
- Slow feeders, elevated bowls, and spill-control accessories reflect growing demand for pet wellness solutions that combine behavioral benefits with convenience.
Sectors Adopting This
- Pet Care
- Premium feeding and storage collections signal a shift toward more sophisticated pet essentials that address comfort, cleanliness, and owner ease.
- Home Organization
- Airtight, stackable, and space-efficient pet storage formats extend home organization principles into animal care routines with strong crossover potential.
- Housewares
- Kitchen-inspired materials, latches, scoops, and modular components are creating opportunities for established housewares brands to enter adjacent pet categories.
