The GNT Exberry Pet Food Range is a series of concentrates formulated with the premium pet food market in mind to help companies achieve solutions that are in line with changing consumer preferences. The lineup is EU-compliant for pet food regulations and is suited for incorporation into kibbles, snacks and treats where manufacturers want to incorporate an array of colors. The range features non-GMO fruit, vegetable and plant concentrates suited for cat and dog foods, and thus follows on category changes that are embracing free-from, natural formulations for pet products.
Product Manager at GNT Group Christina Niehoff commented on the GNT Exberry Pet Food Range saying, "We are delighted to be able to supply our high-quality Exberry products to pet food manufacturers. Consumer focus on pet health and wellness is increasing at a rapid pace, with owners looking for high-quality products made with natural ingredients. Our colour-intense, plant-based ingredients make it possible for manufacturers to create more natural products while still achieving visual differentiation.”
Image Credit: GNT Group
What's Driving This Trend
- Plant-based Pet Aesthetics
- Botanical concentrates are reshaping kibble and treat design by delivering bright visual cues without synthetic additives, creating room for premiumization around natural appeal.
- Clean-label Pet Nutrition
- Free-from and non-GMO ingredient preferences are extending from human grocery aisles into animal diets, supporting differentiated formulas built around ingredient transparency.
- Functional Visual Differentiation
- Color intensity sourced from fruits and vegetables enables pet products to stand out on shelves while aligning appearance with perceived health and quality.
Who This Affects Most
- Pet Food Manufacturing
- Established kibble producers face new value pools in reformulating everyday diets with EU-compliant plant-derived colors that satisfy owners' wellness expectations.
- Pet Treats and Snacks
- Treat developers are positioned at the intersection of indulgence and natural formulation, where vibrant plant-based shades help premium snacks feel both playful and clean.
- Natural Ingredient Suppliers
- Colorant and concentrate providers gain relevance as pet care companies seek scalable, regulation-ready alternatives to artificial dyes for cats and dogs.
