Natural Colors by Prodalim have been announced by the juice solutions and specialty ingredients supplier as a series of solutions that address the increasing demand for clean label food coloring solutions.
The brand has introduced two new product ranges including VivaPro Coloring Foodstuffs and NaturaPro Natural Colors, which are formulated with a wide range of applications in mind. This includes beverages, bakery, confectionery and plant-based meat products. The VivaPro range boasts natural colors derived from black carrot, red radish, beetroot and more, while the NaturaPro range boasts high-performance pigments for maximum versatility and stability in applications.
Natural Colors by Prodalim are expected to fit in well with the brand's existing lineup of specialty ingredients to accommodate brand requirements.
Image Credit: Prodalim
Key Themes Behind This Trend
- Clean-label Demand Surge
- The rising consumer preference for natural, clean-label food products is driving innovation in minimally processed, plant-based colorants.
- Versatile Natural Pigments
- Developing high-performance natural pigments for diverse food applications reflects a shift towards flexible and multifunctional ingredient solutions.
- Plant-based Ingredient Expansion
- The increasing incorporation of plant-based materials in foodstuffs highlights their growing role in creating sustainable and health-focused product lines.
Where This Applies
- Food and Beverage Manufacturing
- The introduction of plant-based color solutions opens up possibilities for creating visually appealing and health-conscious food products within traditional manufacturing processes.
- Confectionery and Bakery
- Adapting natural colorant options for baked goods and sweets provides avenues for catering to health-savvy consumers seeking visually appealing yet transparent ingredient lists.
- Plant-based Meat Sector
- The use of vivid plant-derived colors in plant-based meats enriches product authenticity, appealing to consumers prioritizing natural ingredients.
